Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
17 Mar

I’m in Awe…

Before I say anything else I want to express my extreme gratitude to everyone involved. In fact, gratitude is too watered down a word to describe how I feel. I am in awe of the support. I set out to generate some much-needed exposure for the book and had my fingers crossed for a top-ten showing, but I didn’t know what to expect. The response from the primal/paleo/low carb community has exceeded my wildest dreams and is validation that we are all headed in the right direction.

Fellow bloggers, friends, and you, the Mark’s Daily Apple tribe, have collectively chipped in to push The Primal Blueprint to the top of all health-related categories in which The Primal Blueprint is listed, and to the #2 position of all books sold on This is just astounding. To see a self-published book with grass-roots support go up against major publishers like Knopf and Penguin and see success is a testament to the growing popularity of the Primal movement and the power we have to effect change.

Let’s hope this is a sign of things to come – that Conventional Wisdom is beginning to crack and humankind will re-learn how to eat, move and live for their health and happiness. Many, many thanks to everyone for being part of this.

The Special Offer is Now Closed

Before we get to the results and updates I need to say that the special limited-time offer is closed. I’d love to continue to give away freebies to all book buyers, but in keeping with the contest rules and out of respect for all those that sent in their receipts on time I won’t be able to accept any receipts that I receive after 12 pm PST, March 18. With that said, The Primal Blueprint is still sitting at only $14.84, nearly $3 lower than the Amazon price prior to this event, so it’s still a great time to buy. A purchase now will help keep the PB at the top of the charts.

The Primal Blueprint Amazon #1 Project Results!

(click the image thumbnails to view the results)

#1 Bestseller in Weight Loss

Weight Loss Bestseller

#1 Bestseller in Exercise & Fitness

Exercise and Fitness Bestseller

#1 Bestseller in Weight Maintenance

Weight Maintanance Bestseller

#1 Bestseller in Health

Health, Mind & Body Bestseller

#2 Bestseller in All Books on

#2 Bestselling Book

We did our best to get to #1. At the end of the day Michael Lewis’s The Big Short proved too popular at the moment to push us over the final hurdle. It probably didn’t help, too, that Amazon both ran out of books (pushing the book ship date back by a week) and began restricting the max number of books allowed per customer to only 3. I’ll also add that my Amazon rep ordered what he thought would be enough to get to number one, if, in his wildest dreams, we somehow pulled it off and sold out that inventory. Well, we sold out at around 4 o’clock yesterday, so it appears that on any other “normal” day we might have done it. Nevertheless, a number 2 showing exceeded my expectations and I’m absolutely thrilled with the results.

Odds and Ends Updates

1. The Worker Bees and I are now going through hundreds upon hundreds of emails. If you’ve sent in a receipt but haven’t heard back just yet please be patient. We are working hard to respond to each one of you and guarantee that your freebies are on the way. We’re shooting to have every email answered by tomorrow (Friday) afternoon.

2. If you are interested in The Primal Blueprint Poster or The Primal Blueprint Cookbook but didn’t take advantage of the 4 or 5 book offer don’t fret! The poster will officially go on sale on within the next week, and the cookbook is due out next quarter. Stay tuned!

3. I’m very much looking forward to the private Live Q&A Webcast held next week. I plan to make it worth your while and encourage everyone that has access to the event to participate. Show up, ask me your questions and we’ll have a lively discussion about all things Primal!

One final, big thanks to everyone. We’ll be back to usual business tomorrow. In the meantime let’s get out there and get Primal!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Dang! Just bought at the bookstore yesterday! Oh, well. Maybe I’ll just buy some more and pass them out.

    Michael wrote on March 17th, 2010
  2. Just bought mine. Your at #9 now with a bullet.

    tee wrote on March 17th, 2010
  3. Michael Lewis here we come…

    Keefe wrote on March 17th, 2010
  4. just sent my receipt and told my friend to day is the day to buy your book. hope he does. :)

    Angie wrote on March 17th, 2010
  5. Just bought 4 more from Amazon – that makes 5! :)

    Jolly wrote on March 17th, 2010
  6. I purchased a 2nd copy of PB to loan to friends and picked up The Vegetarian Myth while I was on to support Lierre Kieth. Plus I qualified for free S&H by doing this. Thanks Mark!

    JT wrote on March 17th, 2010
  7. We’re now #4:

    Almost there. Just one more strong push might do it!

    Mark Sisson wrote on March 17th, 2010
  8. Mark – you have the most honest business I have ever seen.
    You do something you truly believe in, and empower people with the knowledge to follow in your primal footsteps. You do this by providing the essencial information in your book and website, and stay away from pushing your supplemens on us. This fact gives you lots of credibility.

    I am sure a lot of your regular readers will buy the book today out of their gratitude for you. And some will do it to get the word out about the primal lifestyle.

    I will buy a couple copies more today to spread the word around my friends, and to show my appreciation for your work.

    Thank you for everything Mark!

    -Daniel Hernandez

    Danielht wrote on March 17th, 2010
    • Thanks, Daniel. I wouldn’t have it any other way. I have an open and honest relationship with my readers. I support, take and sell supplements. If they want to buy them great. If not, no problem. There’s plenty we can agree on.

      Thanks for the kind words and the support. Fingers crossed that we’ll keep climbing past #4…

      Mark Sisson wrote on March 17th, 2010
    • I for one did buy out of gratitude – there is so much good information on the site, and I have benefited so much from the free stuff, I would have been an ingrate not to buy today. Here’s hoping you hit #!.

      Duncan wrote on March 17th, 2010
  9. Will the Kindle edition count?

    TriCiCi wrote on March 17th, 2010
    • 3. The Kindle version of The Primal Blueprint on does not qualify for this offer. Only the hardcover version of the book qualifies.

      Mark Sisson wrote on March 17th, 2010
  10. Had one but went to Amazon and sent one to my father in law.

    pecanmike wrote on March 17th, 2010
    • Many, many readers are doing the same today – buying a copy for friends or family members… and keeping the freebies for themselves. 😉

      Speaking of freebies – I’m really looking forward to the private, live Q&A webcast. It will be my first time doing it and I’ll get to thank all of you “in person”.

      Mark Sisson wrote on March 17th, 2010
  11. Great idea–thanks for doing this! Just wondering–how long will it take for us to receive the freebies once we send you the receipt? Bought my copy this morning and sent the receipt to your email. I’m not being impatient, just looking forward!

    And by the way, the price went down to $14.84 at some point today–that’s $3 cheaper than it was this morning–45% off–so if anyone’s still thinking about buying it, now would be a great time!

    amy wrote on March 17th, 2010
    • There are a TON of emails coming in. I hope to get everyone access to the freebies as the day progresses. Know that we’re working on it!

      Mark Sisson wrote on March 17th, 2010
  12. By the way when I placed my order the book was #1 in health and fitness and #4 in ALL books.

    pecanmike wrote on March 17th, 2010
  13. Just bought a second copy to share. Still at number 4, but there’s plenty of time left in the day. And for some reason the price when I purchased was only $14.81. Surely there are some folks out there that can part with that for a good cause (and a load of freebies LOL!)

    jennf wrote on March 17th, 2010
  14. I’ve been reading this blog for about a month now and The Primal Blueprint had been sitting in my amazon shopping cart for over a week! Thanks for making the decision to finally purchase it an easy one.

    Jacob Down wrote on March 17th, 2010
  15. Woo HOO!!! Ordered my 5 Mark!!! :)


    Steve wrote on March 17th, 2010
  16. Just bought a second copy to use as a loaner, at the lower price, along with several other books so I have facts to back up my way of eating when people question it, especially the CW-Low Fat campers. You were at #3! Almost there!
    Grok on!

    Krys wrote on March 17th, 2010
  17. Currently sitting at #3 in Amazons top 100!! Keep it going people!

    Brick wrote on March 17th, 2010
    • Breaking those top 2 might prove difficult. I hope we have enough steam!

      Mark Sisson wrote on March 17th, 2010
  18. Woah! Check out the Amazon best sellers. The book is currently #1 (all categories), and #1 in the Health category!

    Check it out here:

    ericfoster3 wrote on March 17th, 2010
  19. oops. I meant #3 in all categories.

    ericfoster3 wrote on March 17th, 2010
  20. It now says

    In stock but may require an extra 1-2 days to process.

    LOL! I can just see all the Amazon elfs running frantically around trying to get the orders out!

    Wow, the power of the internet eh!

    Just thought of someone else I can send one to …

    Kelda wrote on March 17th, 2010
  21. Cool idea!
    I’m probably going to buy a “loaner” today copy too. It would be disappointing to see the book slide back down after its jump today, but hopefully the eyes of Amazon purchasers will see it and keep it up there!

    lcme wrote on March 17th, 2010
  22. Just bought myself another copy — good luck!

    Ed wrote on March 17th, 2010
  23. I can’t wait to read it! Damn shipping’s going to take ages though. Oh well it’s worth the wait. Gl getting to the top! :)

    KatFish wrote on March 17th, 2010
  24. It just took the #2 spot on Amazon Bestsellers!!!

    ericfoster3 wrote on March 17th, 2010
  25. Check it out — we’re at #2 as of this writing. Grok smash!

    Timothy wrote on March 17th, 2010
  26. #2 last time I checked. If #1 is not reached, I can live with that (sorry, Mark!)…Michael Lewis is my favorite author and The Big Short is supposedly his best book yet.

    Anyone hear read Moneyball? One of the best books ever.

    But PB isn’t far behind! Great job, Mark. Can’t wait for the freebies.

    Grok of Ages wrote on March 17th, 2010
  27. I meant “here.” My bad. My grammar was the first casuality of this PB frenzy.

    Grok of Ages wrote on March 17th, 2010
  28. Thank you for the fantastic offers, Mark, and for all the great work you do. I bought my copy last year, and still have the receipt, but I felt guilty and bought a copy to send to my daughter so I have a new receipt. Thanks again!

    Sharonll wrote on March 17th, 2010
  29. On Zen habits you recently posted:

    “When you go back and look at the fossil records of our hunter-gatherer, pre-agricultural ancestors, you find that they were healthy, strong, and largely free of degenerative diseases…”

    I just have a question though – wasn’t their life expectancy about 21 years old? If they were so healthy why did they die so soon?

    Claudiu wrote on March 17th, 2010
    • “I just have a question though – wasn’t their life expectancy about 21 years old? If they were so healthy why did they die so soon?”

      They had no access to modern medical care, sanitation, dealt with predators, and lived in conditions where shelter from nature was uncertain. And probably most importantly, deathrate at birth was very high, resulting in a skewed life expectancy.

      Contrast this to the conveniences we now have: medical care for disease and injury, complete awareness of sanitation needs and the microscopic world, heated and air conditioned homes, and the same medical care to assist in birthing.

      JP wrote on March 17th, 2010
    • Life expectancy may have been only 21 years. Does that mean that they weren’t healthier and stronger than modern humans? No.
      If a pre-agricultural hunter-gatherer managed to fight off illness, and was strong enough to survive predators and other evils, then he was fit enough to reach reproductive age and pass his genes on.
      The greatest revelation I got from Mark’s book is that humans now exist in a state of devolution. What that means is that even the sickly and unfit, with the help of medicine and medical technologies, are able to reach reproductive age… and you know what that means.


      Danielht wrote on March 17th, 2010
  30. Still #2 at 1:30 PDT when I bought mine – so close!!!

    Thanks, Mark, for all you do *and* a generous offer!

    Lori wrote on March 17th, 2010
  31. My receipt has been sent. Congratulations on a successful day Mark!!

    pete thurston wrote on March 17th, 2010
  32. I couldn’t resist getting my copy last night as the clock struck 12. Must install F.lux…

    CoconutSmuggler wrote on March 17th, 2010
  33. Hey mark I just bought a copy of your book and Im pumped to read it. I would love to take advantage of the March 17th freebie special but Im not able to access your email through your option above, can you help me out?!! Either way, sounds like a great read with many benefits!

    Allison wrote on March 17th, 2010
    • It’s my first name @ this domain.

      Mark Sisson wrote on March 17th, 2010
  34. Tit for tat: you (or someone) corrected the affect/effect typo, and I ordered the book just now.

    FYI, Amazon is now saying there’s an extra 1-2 day delay on your book. Expected delivery date is Mar 24 — and that’s with 2-day Prime shipping! That bodes well for your quest to reach #1. Congratulations!

    The Big L wrote on March 17th, 2010
  35. Congrats, Mark! It looks like you’re at #1!

    Alicia W. wrote on March 17th, 2010
  36. Number 2!! Congrats on today’s Success Mark!

    Brick wrote on March 17th, 2010

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