Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
17 Mar

I’m in Awe…

Before I say anything else I want to express my extreme gratitude to everyone involved. In fact, gratitude is too watered down a word to describe how I feel. I am in awe of the support. I set out to generate some much-needed exposure for the book and had my fingers crossed for a top-ten showing, but I didn’t know what to expect. The response from the primal/paleo/low carb community has exceeded my wildest dreams and is validation that we are all headed in the right direction.

Fellow bloggers, friends, and you, the Mark’s Daily Apple tribe, have collectively chipped in to push The Primal Blueprint to the top of all health-related categories in which The Primal Blueprint is listed, and to the #2 position of all books sold on This is just astounding. To see a self-published book with grass-roots support go up against major publishers like Knopf and Penguin and see success is a testament to the growing popularity of the Primal movement and the power we have to effect change.

Let’s hope this is a sign of things to come – that Conventional Wisdom is beginning to crack and humankind will re-learn how to eat, move and live for their health and happiness. Many, many thanks to everyone for being part of this.

The Special Offer is Now Closed

Before we get to the results and updates I need to say that the special limited-time offer is closed. I’d love to continue to give away freebies to all book buyers, but in keeping with the contest rules and out of respect for all those that sent in their receipts on time I won’t be able to accept any receipts that I receive after 12 pm PST, March 18. With that said, The Primal Blueprint is still sitting at only $14.84, nearly $3 lower than the Amazon price prior to this event, so it’s still a great time to buy. A purchase now will help keep the PB at the top of the charts.

The Primal Blueprint Amazon #1 Project Results!

(click the image thumbnails to view the results)

#1 Bestseller in Weight Loss

Weight Loss Bestseller

#1 Bestseller in Exercise & Fitness

Exercise and Fitness Bestseller

#1 Bestseller in Weight Maintenance

Weight Maintanance Bestseller

#1 Bestseller in Health

Health, Mind & Body Bestseller

#2 Bestseller in All Books on

#2 Bestselling Book

We did our best to get to #1. At the end of the day Michael Lewis’s The Big Short proved too popular at the moment to push us over the final hurdle. It probably didn’t help, too, that Amazon both ran out of books (pushing the book ship date back by a week) and began restricting the max number of books allowed per customer to only 3. I’ll also add that my Amazon rep ordered what he thought would be enough to get to number one, if, in his wildest dreams, we somehow pulled it off and sold out that inventory. Well, we sold out at around 4 o’clock yesterday, so it appears that on any other “normal” day we might have done it. Nevertheless, a number 2 showing exceeded my expectations and I’m absolutely thrilled with the results.

Odds and Ends Updates

1. The Worker Bees and I are now going through hundreds upon hundreds of emails. If you’ve sent in a receipt but haven’t heard back just yet please be patient. We are working hard to respond to each one of you and guarantee that your freebies are on the way. We’re shooting to have every email answered by tomorrow (Friday) afternoon.

2. If you are interested in The Primal Blueprint Poster or The Primal Blueprint Cookbook but didn’t take advantage of the 4 or 5 book offer don’t fret! The poster will officially go on sale on within the next week, and the cookbook is due out next quarter. Stay tuned!

3. I’m very much looking forward to the private Live Q&A Webcast held next week. I plan to make it worth your while and encourage everyone that has access to the event to participate. Show up, ask me your questions and we’ll have a lively discussion about all things Primal!

One final, big thanks to everyone. We’ll be back to usual business tomorrow. In the meantime let’s get out there and get Primal!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Does the Kindle version count?

    Charlie Pharis wrote on March 17th, 2010
    • No, unfortunately the Kindle version of the book does not qualify.

      Mark Sisson wrote on March 17th, 2010
  2. does or count?

    Jedi wrote on March 17th, 2010
    • Unfortunately, no, only qualifies.

      Mark Sisson wrote on March 17th, 2010
      • I put your book in my cart at about a week ago at $14.97 and after the “push”, which I didn’t know about, I went back 2 days later to order it and low and behold, the price had gone up $2. I still ordered it, but Amazon evidently couldn’t resist making a few more $$$ off “the push”! Thought it was interesting….

        Suki wrote on March 24th, 2010
        • yes, i bought ‘the world peace diet’ on march 12th in a drive for change that day, and amazon just happened to adjust my shipping fees from the free option that always comes up for me when spending 25 or more… anyhow i had to go and change my order afterward since amazon had snuck in a higher shipping price. sigh* anyhow, much love to you!!!

          Tammy wrote on March 24th, 2010
    • I’m in the UK and just ordered the book from (ie the US site). Shipping is a little more than from but it’s not a massive difference in price overall.

      LV wrote on March 17th, 2010
      • I’m also in the UK. The books awesome & getting it through Amazon UK is great because you don’t get the high priced shipping charges. However I’d love to order a T-Shirt, but shipping costs to the UK cost more than the shirt!! Any chance of getting those on Amazon too?

        Johno wrote on March 20th, 2010
  3. Oh no… :-( I just bought my self a copy from a Swedish online bookstore. Sometimes shit happens… anyway love the work you are doing Mark.
    Best wishes from Sweden.

    Patrik Rosenholm wrote on March 17th, 2010
  4. I also bought it from an hour ago or so.. Hope it counts! (Crossing my fingers..)

    Anne wrote on March 17th, 2010
  5. I’m a tightwad but I just bought a copy due to all the great ideas I’ve gotten from this site. It changed the way I exercise and I am getting great results … 47 years old and I am leaving the young guys in my dust.

    rob wrote on March 17th, 2010
  6. Where can we send our reciepts to? THANKS MARK!!

    Schutrumpf wrote on March 17th, 2010
    • Click “email me” above for my email address.

      Mark Sisson wrote on March 17th, 2010
  7. I will be buying the book right now!

    Mark, did you get my e-mail yesterday? It has to do with march madness and time is certainly running out…

    Todd wrote on March 17th, 2010
  8. Awesome offer, Mark! Does this mean I need to buy another copy? LOL!

    Theresa wrote on March 17th, 2010
  9. Getting my copy today. I can’t find it anywhere in stores around here.

    Underwaterer wrote on March 17th, 2010
  10. Mar/editor/webmaster:

    FYI there’s a typo/misuse in the first paragraph:

    “…and I get The Primal Blueprint the sort of exposure it needs to affect real change.”

    It should read:

    “…and I get The Primal Blueprint the sort of exposure it needs to effect real change.”

    (affect vs effect)

    The Big L wrote on March 17th, 2010
  11. And I have a typo in the very first word of my last post — Mar vs Mark. 😀

    Forgot to mention that this is a nice offer. I was holding off on buying the book, but I just might go for it now.

    The Big L wrote on March 17th, 2010
  12. As of 6:35 in the morning (AZ/CA time) PB is #43 in health and on it’s way up!

    jacsuza wrote on March 17th, 2010
    • At 6:40 am PST we’re already at 120 out of all books sold on We were hovering around 300 yesterday. Headed in the right direction!

      Mark Sisson wrote on March 17th, 2010
    • Since you mentioned typos … you should have written “on its way up” without the apostrophe. “It’s” always means “it is”. The possessive form is simply “its”. Just like we wouldn’t write “our’s, your’s, etc.) I’m writing this in a bit of teasing mood, in case that didn’t come through! :)

      Just ordered the book … looking forward to a great read!

      Ronn wrote on March 17th, 2010
  13. I’m in Germany, the book is also available at, would buying there also qualify for the gifts?

    Miko wrote on March 17th, 2010
    • Sorry, no. The offer is only good for I’ve amended the Fine Print to make this clear.

      Mark Sisson wrote on March 17th, 2010
  14. Hi Mark- there were only the hardcover editions available on Amazon (guess the paperback sold out already!)- I assume this still counts? It’s also about a dollar cheaper too on Amazon… thanks!

    April wrote on March 17th, 2010
    • Hello, April,

      There is no paperback version of the PB on Amazon – only the hardcover and the Kindle version. Only the hardcover version (the one linked to in today’s blog post) qualifies for this offer.

      Mark Sisson wrote on March 17th, 2010
      • Oh oops… I just wasn’t sure why yesterday when I looked it was 17.81 and then today it was like 16.91… glad I can support you and your great blog!

        April wrote on March 17th, 2010
  15. I have the book, but I just ordered another one to be a loaner copy. Definitely want to see the book (and your message) climb above all the other diet & fitness books on Amazon. Thanks for the great offer and the great stuff you share here everyday.

    Also picked up a second copy of The Vegetarian Myth while I was on (can’t get it on Both books will be loaned out lots to my family and friends. (And to support Lierre Kieth after the idiotic cayenne pie incident!)

    Saro Jane wrote on March 17th, 2010
  16. Mark – that’s a beautiful article over at Zen Habits. Your writing is so thoughtful, & your philosophies so aligned with my own. Thank you so, so much for all the work you do.

    aboutsaffron wrote on March 17th, 2010
  17. I’m admittedly disappointed. I’ve been waiting for the recipe preview for three weeks since you last mentioned it. Now I have to pay $25 for a book I already own in order to see it?

    I’m generally NOT critical at all of this website or the information. In fact, I love the book, love being primal, etc. etc. But this sucks.

    jamiebelle wrote on March 17th, 2010
  18. And I quote from March 3 blog: “You’ll have an opportunity to get a free, digital preview of the book, including 5 of the most mouth-watering Primal recipes, on March 17 (and March 17 only), so check back.”

    FREE is not the same as BUY THE BOOK AGAIN

    jamiebelle wrote on March 17th, 2010
    • Sorry for the confusion, jamiebelle.

      The book is only $16.19 not $25.

      The “opportunity” to get a bunch of (free) things you wouldn’t otherwise get when you purchase the PB is the offer given readers today. I didn’t mean for that to be misleading if it was.

      Note too that “March 17” in the quote you provided linked to a page in the forum that explains how you can get all the gifts. Here it is:

      Thanks for the support.

      Mark Sisson wrote on March 17th, 2010
    • It was clear in his original email (as in this one) that the “free” gifts were for purchasing the book, with different freebies available depending on the quantity of books ordered. Mare was straight up front about this the whole time. I just now bought 5 copies (already one one) which I plan to dole out as excellent gifts to needy individuals over the next year or so.

      Aaron Blaisdell wrote on March 17th, 2010
    • Jamiebelle, read #1 of the fine print. He just needs your receipts, even if purchased earlier.

      SJ wrote on March 17th, 2010
  19. Already bought it off Barnes & Noble’s website – D’oh! Might just have to buy another copy off Amazon for friends/family/etc.

    John wrote on March 17th, 2010
  20. I bought 5! Two will be donated to my high school library for my students and three will be given to friends (and the poster will be hung in my room at school). I already have my own copy and am looking forward to the recipe book!

    lbd wrote on March 17th, 2010
  21. I get it, I get it. I bought the book 9 months ago and have been following it like a religion. 😉 But I don’t have the receipt.

    It’s fine. I just don’t think the original statement was very clear and I would imagine I’m not the only one who was waiting for an actual FREE preview. But I guess the adage “no free lunch” is true.

    Still plan on buying the recipe book whenever it becomes available.

    jamiebelle wrote on March 17th, 2010
    • If you ordered from Amazon, you can go to the “My Account” section and get an invoice for your past orders. Simply copy and paste into an email. That’s what I did.

      FoodBully wrote on March 17th, 2010
  22. aw i just ordered my primal blueprint book from around 10 days ago. jumped the gun!

    shastagirl wrote on March 17th, 2010
    • oh wait i just read the section at the bottom. im the worst skim reader ever!

      shastagirl wrote on March 17th, 2010
      • sent xD

        shastagirl wrote on March 17th, 2010
  23. I first learned of Primal Blueprint through CrossFit305 in Miami. Bought a copy of the book, read it, and changed my diet and exercise routines. 70 days into it and very happy with results. Will purchase five more copies today and gift them to friends.
    Don’t you wonder about the long term buy-in of Conventional Wisdom proponents?

    Wisconsin Tom wrote on March 17th, 2010
  24. Should have included the kindle version in this. You’re discounting a huge portion of Amazon shoppers. Get with the times. You’re blowing it.

    DajM wrote on March 17th, 2010
    • Rude.

      Ben wrote on March 17th, 2010
    • DajM – It’s simply that Kindle book orders don’t factor into a book’s ranking on in the same way a physical book does. If you’ve got beef take it up with Amazon.

      Mark Sisson wrote on March 17th, 2010
  25. Yours and Gary Taubes’ book have been on my wishlist forever. This was the impetus I needed to finally buy them both. Thanks!

    Brian wrote on March 17th, 2010
  26. Thanks for the freebies Mark! Just ordered my copy, been meaning to do it forever! Looking forward to the cookbook.

    Krys wrote on March 17th, 2010
  27. How do we know if we sent the receipt in our e-mail correctly? I sent the e-mail with a link to the receipt a few hours ago but since it is my amazon account will you be able to see the receipt?

    Todd wrote on March 17th, 2010
    • Unless I have your account username/password (which I don’t want so please don’t send it) I wouldn’t be able to see anything in your account. You should receive an email receipt of your purchase from Amazon. Please forward it to me for the freebies.

      Mark Sisson wrote on March 17th, 2010
  28. I just emailed my receipt. Thanks for the freebies. Can’t wait for the book!

    Betsy wrote on March 17th, 2010
  29. I know from my own experience that the Primal Blueprint has the potential to transform families and save countless lives.

    To advance a cause like this at a critical time is an honor and even a charitable opportunity. My 5-book order isn’t much, but it’s a start. And I simply can’t wait for that cookbook!

    Timothy wrote on March 17th, 2010
  30. Keep us posted as to where you are at through out the day!

    Betsy wrote on March 17th, 2010
  31. Sitting at #18 overall. #1 in Weight Maintenance and #1 in Exercise and Fitness. On the right track! Thanks, everyone, we’re getting there.

    Mark Sisson wrote on March 17th, 2010
  32. What if we ordered it from your site around 8 to 9 months agao? would you have a copy of the purchas records by name or email? and if so yould we qualify. I deleted the recept email once the book was recieved.

    Keefe wrote on March 17th, 2010
    • I am in the same boat bought it for Christmas for a gift but I deleted the receipt also.

      Scott L wrote on March 17th, 2010
  33. Hey Mark.. Happy St. Patty’s Day!

    Chris wrote on March 17th, 2010
  34. Just bought my copy…I hope the PB will get to the #1 spot today.

    Fernando wrote on March 17th, 2010
  35. When will the cook book and the other bits that you trailed in the post a few weeks back be coming out Mark? Good luck with the .com, from I’m not much help but I’ve been spreading the word like crazy!

    Kelda wrote on March 17th, 2010
  36. I guess this is my punishment for buying it over the weekend :(

    Sasha wrote on March 17th, 2010
  37. We’ve broken the top 10! Thanks for the support everyone. If you haven’t purchased a copy yet, pull the trigger and help the PB get to #1!

    Mark Sisson wrote on March 17th, 2010

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