Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
6 Jan

Primal Blueprint 2011 Action Plan

It seems like just yesterday that I posted my ambitious plans for 2010. With the inaugural PrimalCon held last April, Mark’s Daily Apple keeping me busy, and the release of my first cookbook and Primal Blueprint Fitness among many other things, the year flew by. And I wasn’t the only one hard at work. Friends such as Robb Wolf, Art De Vany, Gary Taubes, Loren Cordain have published books, touched folks’ lives, and have spread the word about a lifestyle revolution whose time has come. And it’s not just book authors. It’s bloggers, gym owners, trainers, doctors and people on the street talking about the Primal lifestyle. I’m thrilled to see the Primal/paleo movement steadily forcing it’s way into mainstream culture and I want to keep that momentum going. My team and I are working hard to kick off major new endeavors in the coming year. It’s 2011, baby, and I plan on it being my best year yet.

Here’s a brief overview of the major projects my team and I are working on and have in store for you this year. I’d love to hear your thoughts in the comment board.


A full-length hardcover book that picks up where the Primal Blueprint left off! Reconnect focuses on nine major unhealthy influences in today’s hectic, high-stress modern world – “disconnects” – and how you can take immediate action to press the reset button on the runaway train we are on and reconnect with your basic nature as a healthy, happy, lean, strong, content human being. It will extend far beyond health and fitness topics to cover everyday matters that are stressful and health compromising for all of us – the stress of digital technology, sleep-challenged schedules, and a narrow view of affluence focused on material wealth that compromises our well-being.

Buoyed by the mainstream success of The Primal Blueprint (printed by a totally obscure, small-time, rookie publishing house in Malibu, CA), I am currently working on a major distribution effort and campaign to land on the New York Times best-seller list on the day Reconnect is released. When the time comes I hope I can count on you for support!

I’m considering publishing the table of contents of Reconnect on Mark’s Daily Apple in the near future. I’d love to get your thoughts. Stay tuned.

Est. Release Date – June, 2011

Primal Blueprint Cookbook – Quick & Easy Meals

On the heels of the phenomenal success of the Primal Blueprint Cookbook (still holding at #1 on in various cookbook categories), this new cookbook will provide over 100 Primal-approved recipes with hundreds of full-color photos. While cooking is a pleasure for many people, the reality is that in the modern world most of us are pressed for time. This cookbook makes preparing delicious, Primal dishes simple and fast.

I’ve listened to feedback from readers of the first cookbook. This time around the cookbook will come with an index, macronutrient breakdowns for each recipe (so you know the fat, carb and protein content of each meal), and other improvements over the first book.

The new cookbook is currently available for pre-order.

Est. Release Date – March 25, 2011

Primal Blueprint Accelerated Success Seminar

I’ve had the great fortune to connect directly with relatively few of you. The 33 original PrimalCon attendees touched my heart immeasurably on that wonderful April weekend in Oxnard, and I’m looking forward to spending time with the 100 PrimalCon 2011 participants come April (only 20 slots left, so time to consider booking your weekend). I’ve also enjoyed delivering several evening seminars at CrossFit facilities on the west coast over the past year, and a smattering of corporate gigs across the country. Honestly, I’ve kept pretty darn busy sitting in my Malibu office trying to keep pace with our operation’s growth, and develop Reconnect in close association with Brad Kearns, who has been with me every step of the way from the inception of work on The Primal Blueprint in June 2008, then the Primal Leap 30-Day Weight Loss program, and now with the Reconnect journey.

While I am excited about our publishing efforts, there is nothing like the magic of connecting with a live audience to kick-start a transition to Primal living. For 2011, my team and I are launching a comprehensive seminar called the Primal Blueprint Accelerated Success Seminar, where we will cover all aspects of the Primal Blueprint philosophy: the 10 laws, dietary guidelines and nuances, exercise philosophy and specific workouts, various other Primal lifestyle strategies, and of course extensive Q&A on all topics. Seven hours worth of programming and a ton of take-home publications and goodies to assist with your Primal efforts. We are taking great care to have this seminar appeal to a broad audience, so that hardcore followers might inspire their neighbors to come along, and both will enjoy a rewarding and enlightening experience.

We’ve been inundated with requests for something like this, particularly from our friends operating CrossFit facilities across the country. We will begin announcing dates and locations for the Primal Blueprint Accelerated Success Seminar shortly. I’ll conduct many of these events, often at larger facilities in cities where various CrossFit operations and local readers can gather and connect. Brad Kearns will also deliver the course at various locations, and we are training an elite group of Primal Blueprint Master Presenters to answer all the demand for live programming as quickly and efficiently as possible.

If you are interested in learning more about hosting an event you can contact me here.

Est. Launch Date – February, 2011

Primal Blueprint Accelerated Success Guidebook

I’ve been asked repeatedly for an action-oriented, highly directive companion book to The Primal Blueprint. As in, “Mark – I get it. I dig the philosophy and I’m willing to try going Primal. I’m really busy though…so can you just tell me exactly what to do every day?”. This book will sync the best of The Primal Blueprint, Primal Leap 30-Day Weight Loss, Primal Blueprint Fitness Guidebook, and the Primal Blueprint Guide to Modern Foraging for a one-stop owner’s manual to get Primal. Where The Primal Blueprint explained the whats and whys, The Accelerated Success Guidebook will provide the hows. It will gives you the elegant lifestyle hacks you need to lose weight and get healthy. You’ll be told precisely what to eat (with recipes), how to source Primal ingredients, how to navigate dining out, and how to prepare the best food for your body. You’ll learn how to make exercise fun again and what to do to get fit with as little pain, suffering, and sacrifice as possible. In addition to diet and exercise, this guidebook touches on numerous other lifestyle behaviors that play a large role in overall health, including sleep, sun exposure, and stress management, to name just a few. The Primal Blueprint Accelerated Success Guidbook will take all the guesswork out of “going Primal” and provides answers and solutions to common beginner stumbling blocks. Primal Blueprint Accelerated Success Seminar attendees will get a copy as part of their marching orders.

Est. Release Date – June, 2011

PrimalCon 2011

It’s the second annual Primal weekend retreat – PrimalCon 2011. Be part of the ultimate Primal immersion experience. Mingle with other passionate Primal folks at one of the most beautiful resorts on the California coast, and enjoy a full slate of programming from a variety of Primal lifestyle experts. Hope to see you in Oxnard in April!

Event Date – April 13-15, 2011

I hope there is something in here for everyone to get excited about. I’d love to hear your thoughts. Drop me a line in the comment board and Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.


    Anne wrote on January 6th, 2011
    • Ha! No plans for an east coast PrimalCon, but an east coast Accelerated Results Seminar may be in the cards.

      Mark Sisson wrote on January 6th, 2011
      • I don’t know if this is even financially feasible for you, but I’d settle for a Mark Sisson speech on this end of the country. With all these books coming out, I think a book tour is required!

        Jim Arkus wrote on January 6th, 2011
      • Philadelphia is the ticket for Primal Blueprint Accelerated Success Seminar. Lots of Crossfittes in the area, and you’re smack in the middle of NY and DC to catch those crowds as well. I’ll be watching for a date!

        Linda wrote on January 7th, 2011

      I know the days are gray & the weather chilly, but it’d be great to spread the primal word more around here!

      Sarah wrote on January 6th, 2011
    • +1 !!!!

      Jason Young wrote on January 6th, 2011
    • +1

      maba wrote on January 6th, 2011
  2. Mark, I would love to be a reseller in Ohio. LOL

    ILovePrimal wrote on January 6th, 2011
  3. The Quick and Easy cookbook sounds perfect. I’m definitely pressed for time and the macronutrient breakdowns will definitely help.

    Vance wrote on January 6th, 2011
  4. I can’t wait to get back to the states this summer for the new cookbook. My wife and I purchased the PB book and the cookbook just before leaving Arkansas to come back to Abu Dhabi, UAE. Only the PB book made it. :o( Etihad Airlines lost my CARRY-ON!! in which I had “safely” stored my recipe book. I volunteered to check my carryon even after it was in the overhead bin because there were so many people on the flight with connections to India and A.D. was my final destination. Never doing that again. DOH!!!
    Fortunately the internet is full of your primal grok-ciples with more great recipes!!

    Ben Mayer wrote on January 6th, 2011
  5. one asy tip for quick lunch activity; i carry a hack the sack ball in my pocket and skip the lunch and play for 30 min in a nearby park, take my shoes of the of 15-30 min you are breathing like crazy when you play by yourself and moving in different directions makes all my joints loose and feel happy when i go back to work

    salim wrote on January 6th, 2011
  6. Hey Mark! I am fairly new to this “movement” but I am 100% on board. I was currently doing Bee Wilder’s Healing Candida Diet, which is similar, but I really enjoy this for weight loss. My brother introduced this to me and I am a true believer. I decided to post because I thought it was so crazy that all of the sudden my local news started talking about a new primal gym opening up and anti-inflammation diet (which was pretty much paleo without them saying so). And I thought wow…it’s really becoming mainstream. I love it and love the coverage, but I really hate when people think it is a trend and try to claim they are a part of the movement when they are imitators without the knowledge. Thank you for keeping your credibility and integrity.

    GinaGina wrote on January 6th, 2011
    • Thank you, GinaGina, and welcome!

      Mark Sisson wrote on January 6th, 2011
  7. Please, please, please, pretty please, come to the UK at some point in the next 18 months, you have a large and growing following here and throughout Western Europe :-)

    And a focus on Fat and the latest research (viz insulin resistance in high fat diets and the more sedentary) would be good!

    Kelda wrote on January 6th, 2011
    • I don’t have any immediate plans to leave the states, but anything could happen!

      Mark Sisson wrote on January 6th, 2011
      • UK! UK! UK! UK! UK! UK! 😀

        Francesca wrote on January 22nd, 2011
  8. My husband and I are new to the Primal movement….one month into it….but both 100% on board. I would love to know of ways to help get my children more primal. I would love any hints, suggestions, idea’s on things I can make them that they will eat (willingly). Maybe a book in the works that addresses going primal for the whole family?!!? And, yes, we will be there in April at the next Primalcon! Can’t wait!!!!!

    Michelle wrote on January 6th, 2011
  9. LOVE LOVE LOVE these new plans!!!

    Amber wrote on January 6th, 2011
  10. And while you’re in the UK, why not pop over to Paris? Are your books going to be translated into French anytime soon? I discovered the primal way of life at the end of november and I’m loving it. I can just feel 2011 is going to be a great year! Loving your blog, Mark.

    Sarah wrote on January 6th, 2011
  11. Mark,

    Just heard an interview with Robb Wolf and you were talked about (in glowing terms!).

    The interview is found here:

    You’re mentioned something like 15 minutes into the Robb Wolf interview. Tough sledding in the first 5-10 minutes of the interview for me, but it got somewhat better. I perked up when I heard the host ask about you and your fitness.

    Robert C. wrote on January 6th, 2011
  12. Wow, how do you get the time to do all that even with a team of folks? This reluctant chef is looking forward to the cookbook.

    Alison Golden wrote on January 6th, 2011
  13. Looking forward to quick & easy cookbook!

    Chris wrote on January 6th, 2011
  14. Well, Mark, I hope your new cookbook can do better than the #5 spot of this year’s most unhealthy cookbooks. Shoot for #1! Bacon, bacon, bacon!

    Aaron Blaisdell wrote on January 6th, 2011
  15. I read your blog via RSS feed so I don’t see comments. You may have already received feedback on the first cookbook’s photography. Please consider having the photographs for the next book done by a professional food photographer. Food photography is a specialized discipline within the commercial photography world. These folks know how to make the food look appealing, appetizing, and attractive and they know how to light the shot. I purchased your cookbook & love the recipes. The photography, however, is very poor. It literally looks like someone shot it with a digital snapshot camera & with nothing but existing light. The shots are flat & don’t hold up to being enlarged. I’m a commercial advertising photographer with 25 years experience in the industry, with national magazine accounts. Please know that what I say is delivered with respect & the hope that my feedback will lead to better sales for your new book.

    IreScotsWelsh wrote on January 6th, 2011
    • I thought the photos the first time around were great, but I’ve heard this from a handful of people, so yes photo quality is one of the things we have been close attention to.

      Mark Sisson wrote on January 6th, 2011
      • Hey Mark! Don’t know if you’ve see Joey’s photos over on, but if not, check them out. They are quite beautiful and always appetizing. Maybe the two of you can work out a deal?

        Sarah wrote on January 6th, 2011
        • Nice pics.

          The photos for the cookbook are all done and the cookbook is nearing completion!

          Mark Sisson wrote on January 6th, 2011
      • I thought the photos looked great, too. In fact, I really liked the photos.

        steadycrush wrote on January 6th, 2011
  16. I know at one point last year that you had mentioned local tribes/gatherings. Has this idea been developed? I was curious as to where that was going!

    Justin wrote on January 6th, 2011
    • Great question, Justin. I still like the idea of building out a section of MDA that helps people connect with fellow Groks in their local area to form “Primal Tribes”. My team and I spent time looking for any off-the-shelf solutions and came up empty handed. We were basically looking for a stripped down version of that could be attached to MDA. It doesn’t appear to exist, so to build it would mean custom development. With everything else going on right now and considering the cost this idea has been shelved for the time being. If anyone knows of a program that can meet these needs I’m all ears.

      Mark Sisson wrote on January 6th, 2011
      • I don’t have any ideas off hand but I LOVE the overall idea. I have been meaning to start a meetup group myself for my area and I believe it is time. The Eating Paleo in NYC with John Durant and Melissa Mcewen has had huge success with 672 members.

        I started a facebook list last year that is sorted by location. I then kind of fell off the bandwagon and stopped blogging due to stress from excessive work. But, I am back to living this way and am more energized then ever about the whole thing.

        I will be doing anything and everything I can to push the movement. After all, it is my number one passion at the moment.

        Primal Toad wrote on January 6th, 2011
        • Good to hear from you again, Primal Toad.

          Mark Sisson wrote on January 6th, 2011
      • I started a small group of people here at work who are interested in being primal or are Primal.

        We try to eat eat together a few times a month and team up for some Primal Fitness.

        We like to call our selves a tribe.

        Primal_Joe wrote on January 6th, 2011
    • I am very curious as well!

      Primal Toad wrote on January 6th, 2011
  17. Mark,

    I would love to see you give a TED talk. I think you could reach a whole bunch of people through that!


    Steve wrote on January 6th, 2011
    • So would I. Anyone know Mr. TED? 😉

      Mark Sisson wrote on January 6th, 2011
      • I’m looking into it to see if there is some way you can apply or get nominated. However I did just noticed they are sponsored by Coca Cola :/

        Steve wrote on January 6th, 2011
  18. OK primalers, here’s our chance to get Mark on TED!

    Click this link to nominate him (Mark you can also nominate yourself)

    And click this link for rules/guidlines/FAQ etc.

    Steve wrote on January 6th, 2011
  19. I love the primal filosofi, and I love your blog, Mark, but the Primal Blueprint book was a disappointment. I would definitely buy the Primal Blueprint Accelerated Success Guidebook, if I had confidence it provided what you outline. I’ll be a first reader and provide a thumbs up or a thumbs down, if you ask me to 😀

    Ulla Lauridsen wrote on January 6th, 2011
  20. There are so many people that NEED to hear this message. I will certanly support your endeavors & would like to see Primal Blueprint on the NYT bestseller list as well.

    Peter wrote on January 6th, 2011
  21. I love the way this sentence mis-reads:
    “I’ve had the great fortune to connect directly with relatively few of you.”
    We can all be pretty exasperating, I guess…

    DavidB wrote on January 6th, 2011
  22. Having suffered from CFS for atleast 20 years, and as of yet, no medical evidence supporting the cause of CFS, have you had any feedback from anyone with this disease about this diet having positive benefits for them?

    Roxy wrote on January 6th, 2011
    • Roxy, I’d never been diagnosed with CFS but for about 3 years I’d battled with pretty extreme fatigue. Some days I had to literally drag myself out of bed; other days I could barely keep my eyes open after a few hours and my muscles felt SO heavy I’d have to lie down.

      Couple of months into Paleo/Primal and that’s gone away entirely for me.

      Sterling wrote on January 7th, 2011
  23. I’m especially excited about another cookbook! Several things in the current one have become staples. Please be sure to included sugar in the macronutrient numbers–so many recipes leave that out, and it’s really important to some of us. Thanks for your continuing effort!

    Catalina wrote on January 6th, 2011
  24. Mark,

    I’m on another board that just has a “tribes” section of their message board. They have sub categories for 1-3 states, and parts of europe etc. So then you can just go and look for relevant posts/plan get togethers etc. It would be really easy to add something

    lisser wrote on January 6th, 2011
  25. Mark,
    Love PB book and just ordered cookbook.I’m also following whole 9 and thinking about attending a workshop here in GA this month. What are your thoughts on whole 9, it seems similar? Anyone else?

    TH wrote on January 6th, 2011
  26. I have inflammatory arthritis and my doctor suggested Primal Blueprint to me. I have been strictly primal for only 10 days and finally feel my energy coming up. I can’t wait to get acclimated and live this lifestyle instead of spending every second planning food for my 12 hour workdays~ bring on the new additions!!

    indyrunnr wrote on January 6th, 2011
    • I’m really glad to hear a DOCTOR suggested you this diet. That’s when we realize the primal/paleo mouvement is a serious one.

      Félix wrote on January 6th, 2011
  27. YAY for another book, and DOUBLE YAY for another cookbook!!!!!!!!!!!! I can’t wait!!!!!!!!

    Dawn wrote on January 6th, 2011
  28. Holy Full Plate Batman! Looks like a busy year. Thanks for all you do and for keeping things at MDA fresh, informative and free. The products/promotions really seem worthwhile and I look forward to buying/going to them soon. Grok on!


    David Grim wrote on January 6th, 2011
  29. I second the TED talk – Why not all readers of MDA and the forum users go to the TED website and introduce Mark and request a talk.. C’mon Groks lets lend a hand to Mark to reach his “Lives of 10 million touched” Goal..!

    Resurgent wrote on January 6th, 2011
  30. For finding “primal tribes”, why dont we make a new major catagory in the forums. It could use a drill down format that would look like this – Primal tribes category > State > City. At that point, we can organize and find meeting places/fellow Groks.

    mKepolas wrote on January 7th, 2011
  31. Yes, we’ve considered using the forum for “Primal Tribes” but it’s not the best solution, IMO.

    Mark Sisson wrote on January 7th, 2011
  32. You have some ambitious goals laid out for 2011, Mark. I’m most excited for the second PB Cookbook. Grok on and good luck!

    ThePrimalBrett wrote on January 7th, 2011
  33. Super stoked about the new cookbook! My wife isn’t primal but cooks as primally as possible because she loves me. :) However, her biggest complaint about the first one is that most of the meals are to in-depth and time consuming. Awesome idea, Mark, thanks!

    Oh, and you should come to Texas!!!

    Ryan wrote on January 7th, 2011
  34. Hey Mark,

    We’re gearing up for our second term teaching primal nutrition on St. Louis’ troubled North Side. I’d love to connect with other educators out there, especially in the nonprofit sphere. Any plans for primal educators??

    Tolstoyan wrote on January 7th, 2011
  35. And, for the TED nomination, they’re asking for videos of speeches or interviews you’ve made. If you had to choose your very best video, can you post it here?

    Tolstoyan wrote on January 7th, 2011
  36. You SO have to come to Seattle! Grok’s not afraid to get wet, is he?

    JC wrote on January 20th, 2011
  37. Any reason creating a Facebook Primal Tribe group for each major metropolitan area wouldn’t work?

    Joel wrote on April 19th, 2011
  38. Thanks again for the article post.Thanks Again. Fantastic.

    Delaney Grieco wrote on January 2nd, 2012

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