Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
3 Mar

Primal Blueprint 2010 Action Plan

Thank you and congratulations are due to loyal Mark’s Daily Apple readers, as you smashed viewership records in February, 2010. had hundreds of thousands of unique visitors and millions of page views! This level of volume ranks as one of the top-5 health and fitness blogs in the world. I am also excited to report that the first printing of The Primal Blueprint (16,500 copies) sold out in December, 2009, and I have recently received a second printing of 20,000 hardcover editions. The book continues to climb the rankings at, reaching the top-250 among all books and top-5 in the Exercise & Fitness category in recent days. (To help me push it to #1 check back on March 17. Read all the details here.)

While this is more than enough self-congratulation for one post, I do want to emphasize the collective power of the Mark’s Daily Apple community and how important it is for our movement to continue to generate mass exposure and appeal. We currently share space on the pop charts with programs that I feel are disastrously in conflict with what our genes require to be healthy. It’s time to displace the overly stressful, high-carb, high-intensity, high-stress diet and exercise programs with lifestyle practices that are healthy and sustainable – not just for the hard-core folks, but everyone balancing the responsibilities of hectic daily life. In pursuit of my modest goal of taking over the diet, exercise, weight loss and health industries, my team and I have several ambitious endeavors in the works for 2010. These are the things you’ve been asking for, and now they’re on the verge of being released. As always, I sincerely appreciate your comments and suggestions to help me deliver the best possible support, educational material, services and products to you. Thanks in advance for your feedback!


You likely have heard about PrimalCon, the 3-day Primal health and fitness retreat on April 23-25 at a seaside resort in Southern California. The Primal Blueprint team and I are eagerly looking forward to a fantastic retreat weekend, our first-ever live gathering of Primal enthusiasts. We understand that budget and logistics make coming to Oxnard difficult to swing, and we want to do the best we can to welcome all interested participants. Along those lines, we are offering a registration discount to full-time students. In fairness to all, we will assert strict qualifying standards and handle requests on an individual basis. Please email to inquire. For lodging, those on a budget can consider the spectacular McGrath State Beach campground (805-654-4744), only 3.7 miles up the coast from the Embassy Suites Mandalay Beach resort/conference headquarters. Also, we also encourage you to post on the PrimalCon forum if you are interested in sharing a suite at the Mandalay Beach and/or transportation from the airport with someone else. These options, coupled with advance purchase flights available now from airlines like Southwest (amazing Internet-only specials) can get the cost of your once-in-a-lifetime weekend experience down into a very affordable range.

One final note on PrimalCon: All rooms at Mandalay Beach – including the least expensive rooms (only $149/night) – are limited, so book now to secure your preferred room.

Primal Leap

We are nearing completion of a comprehensive 30-day, step-by-step program to help you reduce excess body fat quickly, safely and effortlessly. Almost as soon as the Primal Blueprint was published, it became clear that there was a strong demand for a companion program that could leverage the principles of the Primal Blueprint into a focused weight loss effort. I can’t tell you how many times I’ve heard the comment, “Hey Mark, great book. I’m ready to go Primal. So….what do I do?” The Primal Leap offers a complete package of support materials, the centerpiece being a detailed Primal Leap Guidebook/Journal that contains action items and extensive journal exercises each week in the areas of diet, exercise and lifestyle. If you want to be told exactly what to do to achieve weight loss and to kick start your Primal life this package is for you.

The Primal Leap Package is more than just a Guidebook. It will also include:

Primal Blueprint DVD

An extensive presentation of all ten laws and other topics from the book in a lively video format. It’s me on-location in the kitchen, at the grocery store, on the beach and in the studio offering up practical tips and teaching the Primal Blueprint lifestyle behaviors.

The Primal Blueprint Audio Book

I narrate a carefully abridged version of the print book, so you can listen on-the-go.

The Primal Blueprint Cookbook

Primal Blueprint Cookbook

A 250+ page hardcover book filled with 100+ dairy-free, gluten-free, low-carb, Primal recipes presented in full color photos. I know that this long-awaited addition to Primal Blueprint publications has been at the top of many of your wish lists. It’s nearing completion and I can confidently say that it will be worth the wait.

You’ll have an opportunity to get a free, digital preview of the book, including 5 of the most mouth-watering Primal recipes, on March 17 (and March 17 only), so check back.

The Primal Blueprint Poster

Primal Blueprint PosterA large 24×30 inch poster that beautifully illustrates the core Primal Blueprint fitness, diet and lifestyle behavior with the 10 Laws, the Primal Blueprint Fitness Pyramid, Food Pyramid and Carbohydrate Curve.

Hang it in your garage, your rec room or anywhere else to keep you inspired and on track.

(Click both thumbnails to zoom in)

All this and other support material will be part of the Primal Leap package. We believe that the Primal Leap will give you the highly specific, practical guidance you need to drop between four and eight pounds of body fat in 30 days, without any struggling, suffering, or rebound effect risks that are inherent in the traditional weight loss approach, and will put you on the right track for optimum health for life. Furthermore, we will offer a one-on-one email/telephone support package if you have personal needs beyond the scope of the program kit.

Primal Blueprint Fitness

With our fitness philosophy well-defined in the form of the three Primal Blueprint exercise laws (Move Frequently at a Slow Pace, Lift Heavy Things and Sprint Once in a While) detailed in the book, we are developing a comprehensive workout system that we believe will fill an important niche for fitness enthusiasts looking for simple, time-efficient workouts that scale to all levels of ability. While there are many fantastic fitness options available today (e.g. – regular readers are familiar with my support of the Crossfit movement, and I am personally a devoted gym-goer – although more for social reasons than equipment requirements), we believe that the Primal Blueprint Fitness (PBF) movement will be very well received by a broad audience. The program will focus on the smooth integration of workouts from each of the three Primal Blueprint exercise laws into a stress-balanced weekly routine that is fun, non-intimidating, logistically simple, easy to learn even for beginners and challenging enough to satisfy even the supremely fit. We are currently putting the finishing touches on a free Primal Blueprint Fitness eBook which we will make available for download at MDA. We are also working with a team of hand-picked consultants to carefully define the parameters, core movements and adaptations, and schedule structure, and are planning a release of a comprehensive DVD workout series to accompany PBF. The DVD presentations will be organized for specialized fitness interests, equipment specifications, and of course ability levels.

Primal Supplements

We are nearing the release of a top-secret nutritional supplement kit that will appeal to even the most hard-core Primal enthusiasts. Code name: Soil, Sun & Oil, this unique product directly addresses the deficiencies and health risks that come from living in today’s world, even when you make a valiant effort to live Primally. Hint: decipher the code name and you might come up with Probiotics, Vitamin D, Omega-3s – three critical nutrients that align directly with the Primal Blueprint laws and are difficult to obtain at optimal levels in today’s world.

My hopes are that all these things combined provide you with the tools and support you need to go Primal. Let me know what you think and Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. absolutely great effort mark. I will probably get the PB and cookbook, more out of support than anything else as I think I ‘get’ the principles, but i think it would make a nice coffee table book to show interested friends.

    alex wrote on March 4th, 2010
  2. This all looks great. But… a food pyramid with fruits and vegetables as a base? That doesn’t sound paleo. Because when winter comes, there’s no fruits and vegetables left for our Grok ancestor. And even after that it’s seasonal. Meats and fats formed the base of Groks and Grokettes diet…

    Dave, RN wrote on March 4th, 2010
  3. Ah, the S.O.S. Kit, awesome :)

    Can we get a “What would Grok do?” t-shirt for the lads and a “What would Groketta do?” tank for the ladies?!

    LittleNappingLion wrote on March 4th, 2010
  4. I have to say that I would absolutely recommend to quite a few people that I know your Primal Leap package. Just having the telephone support is a huge selling point and one that I think most people wouldnt use once they realize how easy it is to follow. Best of luck Mark, I’m rooting for you and really enjoy the message. I wish I could make it to Oxnard.

    alan wrote on March 4th, 2010
  5. Mark,
    Looking forward to your Primal Blueprint Fitness. Please have some tidbit in there for the elderly. (You know, those that still have the will and the ability to do some light jogging, light to medium weights and are trying their best to live a healthful, purposeful life, but are “over the hill” – 60, 70, even 80.
    Please don’t forget us like everyone else has.
    Thanks and the best of everything.

    Dr. Rod McDonald wrote on March 4th, 2010
  6. Iam so looking forward to the Cookbook!! I recently purchased Primal Blueprint & Iam getting so much out of it, & doing really well switching over ,but I just feel stuck when it comes to breakfast. I miss eating toast or oatmeal! Also I hope you do another Primal Con this year in CA as Im already commited to a family vacation at that time in Florida. Thanks for all you do!

    Pamella wrote on March 4th, 2010
  7. Mark, Congratulations on the new package, which I’ll purchase in total. I’ve wanted a more detailed explanation of your program, although reading “The
    primal Blueprint” went a long way toward getting me started. Can’t wait for this stuff to come available!

    John Tully wrote on March 5th, 2010
  8. Mark,
    I’m new to PBP, I have the book but will also help and purchase another one as I want to share it with my son who is in college now…

    anxiously awaiting the full program too.

    Erin Ely wrote on March 6th, 2010
  9. Good stuff! I have the book and have been primal now for 3 weeks and I feel great! Thinking about signing up for Primal Con, sounds like a great time.

    Joe Cordell wrote on March 7th, 2010
  10. Thank god! A proper recipe book! Cant wait for that one.

    Oliver wrote on March 19th, 2010
  11. I’m waiting and waiting for the Primal Leap plan to come out! Losing weight and eating healthy is somehow the only area of my life I need clear, concise directions! Any release date yet?? Soon, please!!

    Luci wrote on August 3rd, 2010
  12. Hi Mark,

    I’m looking forward to your cookbook and the video about the workout system.

    Could you also provide a download option or sell USB sticks that contain the workout video in addition to DVDs? I don’t have DVD drives anymore because managing those plastic discs became too cumbersome (and many others feel the same [1])

    This is the age of small netbooks (that don’t come with any disc drives) and tablets and YouTube and Netflix and Hulu [2]. Selling DVDs *only* really doesn’t make any sense. I’m willing to pay for your great info (I bought your TPB, great book) but only if you provide more purchase options.

    Thanks for your consideration and keep up the great work!


    [2] Tom Naughton published his documentary “Fat Head” on Hulu:

    Stan wrote on January 10th, 2011
  13. Loved this e-book and appreciate more than life you sharing it for free.

    Pauline wrote on January 13th, 2011

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