Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
3 Mar

Primal Blueprint 2010 Action Plan

Thank you and congratulations are due to loyal Mark’s Daily Apple readers, as you smashed viewership records in February, 2010. had hundreds of thousands of unique visitors and millions of page views! This level of volume ranks as one of the top-5 health and fitness blogs in the world. I am also excited to report that the first printing of The Primal Blueprint (16,500 copies) sold out in December, 2009, and I have recently received a second printing of 20,000 hardcover editions. The book continues to climb the rankings at, reaching the top-250 among all books and top-5 in the Exercise & Fitness category in recent days. (To help me push it to #1 check back on March 17. Read all the details here.)

While this is more than enough self-congratulation for one post, I do want to emphasize the collective power of the Mark’s Daily Apple community and how important it is for our movement to continue to generate mass exposure and appeal. We currently share space on the pop charts with programs that I feel are disastrously in conflict with what our genes require to be healthy. It’s time to displace the overly stressful, high-carb, high-intensity, high-stress diet and exercise programs with lifestyle practices that are healthy and sustainable – not just for the hard-core folks, but everyone balancing the responsibilities of hectic daily life. In pursuit of my modest goal of taking over the diet, exercise, weight loss and health industries, my team and I have several ambitious endeavors in the works for 2010. These are the things you’ve been asking for, and now they’re on the verge of being released. As always, I sincerely appreciate your comments and suggestions to help me deliver the best possible support, educational material, services and products to you. Thanks in advance for your feedback!


You likely have heard about PrimalCon, the 3-day Primal health and fitness retreat on April 23-25 at a seaside resort in Southern California. The Primal Blueprint team and I are eagerly looking forward to a fantastic retreat weekend, our first-ever live gathering of Primal enthusiasts. We understand that budget and logistics make coming to Oxnard difficult to swing, and we want to do the best we can to welcome all interested participants. Along those lines, we are offering a registration discount to full-time students. In fairness to all, we will assert strict qualifying standards and handle requests on an individual basis. Please email to inquire. For lodging, those on a budget can consider the spectacular McGrath State Beach campground (805-654-4744), only 3.7 miles up the coast from the Embassy Suites Mandalay Beach resort/conference headquarters. Also, we also encourage you to post on the PrimalCon forum if you are interested in sharing a suite at the Mandalay Beach and/or transportation from the airport with someone else. These options, coupled with advance purchase flights available now from airlines like Southwest (amazing Internet-only specials) can get the cost of your once-in-a-lifetime weekend experience down into a very affordable range.

One final note on PrimalCon: All rooms at Mandalay Beach – including the least expensive rooms (only $149/night) – are limited, so book now to secure your preferred room.

Primal Leap

We are nearing completion of a comprehensive 30-day, step-by-step program to help you reduce excess body fat quickly, safely and effortlessly. Almost as soon as the Primal Blueprint was published, it became clear that there was a strong demand for a companion program that could leverage the principles of the Primal Blueprint into a focused weight loss effort. I can’t tell you how many times I’ve heard the comment, “Hey Mark, great book. I’m ready to go Primal. So….what do I do?” The Primal Leap offers a complete package of support materials, the centerpiece being a detailed Primal Leap Guidebook/Journal that contains action items and extensive journal exercises each week in the areas of diet, exercise and lifestyle. If you want to be told exactly what to do to achieve weight loss and to kick start your Primal life this package is for you.

The Primal Leap Package is more than just a Guidebook. It will also include:

Primal Blueprint DVD

An extensive presentation of all ten laws and other topics from the book in a lively video format. It’s me on-location in the kitchen, at the grocery store, on the beach and in the studio offering up practical tips and teaching the Primal Blueprint lifestyle behaviors.

The Primal Blueprint Audio Book

I narrate a carefully abridged version of the print book, so you can listen on-the-go.

The Primal Blueprint Cookbook

Primal Blueprint Cookbook

A 250+ page hardcover book filled with 100+ dairy-free, gluten-free, low-carb, Primal recipes presented in full color photos. I know that this long-awaited addition to Primal Blueprint publications has been at the top of many of your wish lists. It’s nearing completion and I can confidently say that it will be worth the wait.

You’ll have an opportunity to get a free, digital preview of the book, including 5 of the most mouth-watering Primal recipes, on March 17 (and March 17 only), so check back.

The Primal Blueprint Poster

Primal Blueprint PosterA large 24×30 inch poster that beautifully illustrates the core Primal Blueprint fitness, diet and lifestyle behavior with the 10 Laws, the Primal Blueprint Fitness Pyramid, Food Pyramid and Carbohydrate Curve.

Hang it in your garage, your rec room or anywhere else to keep you inspired and on track.

(Click both thumbnails to zoom in)

All this and other support material will be part of the Primal Leap package. We believe that the Primal Leap will give you the highly specific, practical guidance you need to drop between four and eight pounds of body fat in 30 days, without any struggling, suffering, or rebound effect risks that are inherent in the traditional weight loss approach, and will put you on the right track for optimum health for life. Furthermore, we will offer a one-on-one email/telephone support package if you have personal needs beyond the scope of the program kit.

Primal Blueprint Fitness

With our fitness philosophy well-defined in the form of the three Primal Blueprint exercise laws (Move Frequently at a Slow Pace, Lift Heavy Things and Sprint Once in a While) detailed in the book, we are developing a comprehensive workout system that we believe will fill an important niche for fitness enthusiasts looking for simple, time-efficient workouts that scale to all levels of ability. While there are many fantastic fitness options available today (e.g. – regular readers are familiar with my support of the Crossfit movement, and I am personally a devoted gym-goer – although more for social reasons than equipment requirements), we believe that the Primal Blueprint Fitness (PBF) movement will be very well received by a broad audience. The program will focus on the smooth integration of workouts from each of the three Primal Blueprint exercise laws into a stress-balanced weekly routine that is fun, non-intimidating, logistically simple, easy to learn even for beginners and challenging enough to satisfy even the supremely fit. We are currently putting the finishing touches on a free Primal Blueprint Fitness eBook which we will make available for download at MDA. We are also working with a team of hand-picked consultants to carefully define the parameters, core movements and adaptations, and schedule structure, and are planning a release of a comprehensive DVD workout series to accompany PBF. The DVD presentations will be organized for specialized fitness interests, equipment specifications, and of course ability levels.

Primal Supplements

We are nearing the release of a top-secret nutritional supplement kit that will appeal to even the most hard-core Primal enthusiasts. Code name: Soil, Sun & Oil, this unique product directly addresses the deficiencies and health risks that come from living in today’s world, even when you make a valiant effort to live Primally. Hint: decipher the code name and you might come up with Probiotics, Vitamin D, Omega-3s – three critical nutrients that align directly with the Primal Blueprint laws and are difficult to obtain at optimal levels in today’s world.

My hopes are that all these things combined provide you with the tools and support you need to go Primal. Let me know what you think and Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. holy jiminy crickets! this is the greatest day of my life. this post is full of pure awesome and i can’t wait until all of this goodness is available.

    Jon wrote on March 3rd, 2010
    • YEA!!!!! Cookbook!!!!! After I went Primal I got rid of my South Beach Diet Cookbook, Eat Clean Diet Cookbook, Eat For Life Cookbook. I have to move my laptop back and forth from the bedroom to the kitchen so I can cook from the recipes onscreen thereby saving paper and not needing to figure out how to organize the recipes, who has time for that!
      Thank you so much!

      tracepdx wrote on March 3rd, 2010
      • May we fast forward to March 17 please? I want that cookbook now! Every recipe you recommend here at MDA I print out. I have tried several and every single one has been incredibly amazing. And, my family loves it too!

        Are all the things included in the Primal Leap package going to be offered separately as well?

        Todd wrote on March 3rd, 2010
        • The Cookbook won’t be available for sale on the 17th. If you buy The Primal Blueprint on Amazon on that day you’ll get a digital preview version of the book. If you buy 5 on that day you’ll get a free, advanced, signed copy when it comes out. We’re nearing completion on the Cookbook and it should be off to the press soon.

          The Guidebook and likely some other support materials (not listed above) won’t be sold separately. Everything else likely will be.

          Mark Sisson wrote on March 3rd, 2010
    • I think this sums it up perfectly! woohoo!

      kennelmom wrote on March 3rd, 2010
    • WOW I am soooo excited! Can’t wait! Will it all be available in Australia on the same day?

      Ant wrote on March 4th, 2010
  2. One word…FANTASTIC!! I cannot wait for this.

    Barry Weidner wrote on March 3rd, 2010
  3. Wow! This news has made my wednesday!! I wish i didnt have finals during PrimalCon! Oh well maybe next year! U should have it down in San Diego! 😀

    Athena wrote on March 3rd, 2010
    • I second the vote for San Diego next time!

      Awesome stuff here!

      chazzman wrote on March 3rd, 2010
  4. Already have it on my calendar to purchase the book on the 17th. Looking forward to it. Had a friend buy the book last week and he is getting a lot out of it.

    Steve wrote on March 3rd, 2010
  5. WHOA! This is AWESOME!

    Ben wrote on March 3rd, 2010
  6. This IS awesome. I’m just a few weeks into this…but so very excited for all of us! Can’t wait for that cookbook…such a cookbook fan :)

    anniegebel wrote on March 3rd, 2010
  7. I WANT THAT COOKBOOK!! And I need it, because I just threw all my other carb-loaded ones away. All I have is a pathetic binder full of printed out pages.

    jamiebelle wrote on March 3rd, 2010
  8. Amazing can not wait.

    Steven R. McEvoy wrote on March 3rd, 2010
  9. I want it! NOW NOW NOW!

    Kim wrote on March 3rd, 2010
  10. Is this going to be an awesome spring or what!!

    barb wrote on March 3rd, 2010
  11. Fantatic news Mark…indeed you MAY actually take over the H, N & F industries…A world full of Primal people…COOL!

    mikecheliak wrote on March 3rd, 2010
  12. Wow – I’ve got the hairs on the back of my neck standing up. What awesome tools! It’s great to be part of this community as/is, but to have additional and innovative tools coming, that is more than the icing on the cake (or should I say the cream on top of the berries?).

    I’ve got my credit card out – just say when the trigger gets pulled here!

    Jeff P (P stands for Primal) wrote on March 3rd, 2010
  13. As a newbie to the whole Primal Blueprint thing (5 days), so far it seems to be a good thing. PrimalCon sounds like a good time, but I’m sort of stuck in Afghanistan right now. Maybe next year!

    Ken wrote on March 3rd, 2010
    • Hi Ken!
      Good luck in Afghanistan and thank you for your service to the good old USA and the world!


      Jennifer wrote on March 3rd, 2010
  14. So excited! I already have the hard-copy version of The PB- but I have been kicking around the idea of buying copies for friends, and a Kindle version pour moi. I will have to wait until the 17th!

    Looking forward to all the peripheral materials, too- this is fantastic news!

    Crazy Diamond wrote on March 3rd, 2010
  15. Just found your site a few days ago and bought the digital book yesterday. Can’t wait for the package.

    Bmitch wrote on March 3rd, 2010
  16. Brilliant! These are all great ideas!

    Christian Chun wrote on March 3rd, 2010
  17. Congrats Mark, you are leading the charge. Looking forward to the gluten free cookbook!

    mike wrote on March 3rd, 2010
  18. The reason the Primal lifestyle is catching on is because it is effective, intuitive and fun.

    The reason your website is so popular is because it totally rocks! Your posts are so well-researched, approachable, friendly and community-building. There are tons of blog about health, but this is one of three I read regularly.

    Mary wrote on March 3rd, 2010
  19. The Primal Leap package sounds amazing. I just recently convinced my husband that maybe there is something to this whole low-carb thing after all, so maybe the Primal Leap would be a good present.

    Thanks for being such a great resource!

    Kelly wrote on March 3rd, 2010
  20. Wow! Great ideas! Looks like this will be a big year. Especially looking forward to the Cookbook and the DVDs.

    Shane wrote on March 3rd, 2010
  21. Mark – because of you, I’m doing my part to spread the word. I see through different nutritional and fitness lenses now and that all started with you, MDA, your reading recommendations and P90X. Thank you.

    Sterling wrote on March 3rd, 2010
  22. Love it. You and the Worker Bees have been busy! Not everybody knows how to use a “blueprint”. Your instructional manual will help many millions of people take control and get healthier!

    Cheryl wrote on March 3rd, 2010
  23. Looking forward to everything outlined.

    Turling wrote on March 3rd, 2010
  24. Thanks for all the kind words, support and excitement, everyone! It’s very nice to hear that all the work the Worker Bees and I are doing is appreciated. Grok on!

    Mark Sisson wrote on March 3rd, 2010
  25. Great ideas, Mark. I can hardly wait for everything to be available. Exciting stuff.

    Suzan wrote on March 3rd, 2010
  26. Wow! This is why I’ve been waiting for — to have it all spelled out for me.

    Can’t wait!!

    Amy wrote on March 3rd, 2010
  27. cant wait to see this, good work mark!

    shastagirl wrote on March 3rd, 2010
  28. So great! I love it! I can’t wait to get the cookbook.

    Hollie wrote on March 3rd, 2010
  29. This looks great! I was waiting for a more comprehensive cookbook like this. Looking forward

    JimJom wrote on March 3rd, 2010
  30. Mark,

    Looking forward to the release of all these goodies!!

    Question though; wIll the primal supplements vary greatly from the Damage Control Master Formula and Vital Omegas already on offer?

    Kelly wrote on March 3rd, 2010
    • The Vital Omegas won’t change in any way and will be one of the three components of the PB essentials pack along with Vitamin D and a PB probiotic formula.

      A slightly modified version of Damage Control Master Formula is in the works but won’t be part of the triad.

      If you’re already getting Master Formula and Vital Omegas there will likely be a special add-on offer for the probiotics. The Master Formula doesn’t contain probiotics, but does contain Vitamin D.

      Mark Sisson wrote on March 3rd, 2010
  31. This is great. I was hoping a cookbook would come out. Perfect!!!

    Jason wrote on March 3rd, 2010
  32. Awesome news! Very exciting and what a go getter you are Mark! Thanks for simplifying and guiding my primal life. I hope the cookbook will be sold separately for those that may not need the planner/journal/audio book.

    MamaSofi wrote on March 3rd, 2010
    • Yep, the cookbook will be sold separately.

      Mark Sisson wrote on March 3rd, 2010
  33. Holy cow, Mark, this is fantastic stuff. Very well done! I know from my own experience that the Primal Blueprint could revolutionize all the industries you described. May Grok cover the earth!

    The 30-day program might be the biggest driver. Once a person has been fully primal for a month and felt the effects, the chances of regressing are slim to none. And Slim got eaten by a cave bear.

    My favorite item is the poster. I was going to make one of my own but you saved me the trouble! I only wish the image were higher-res. I hope the glossy 24×30 will be available separately.

    Timothy wrote on March 3rd, 2010
    • Yep, the poster will be available separately. Check back after March 17 for the official release.

      For now at least the Guidebook and likely some other support material (listed above or otherwise) won’t be available separate from the Primal Leap package.

      Mark Sisson wrote on March 3rd, 2010
  34. Woohoo! Way to go, Mark! Can’t wait. I definitely want that poster to hang in my classroom!

    lbd wrote on March 3rd, 2010
  35. I cant wait for the cook book. YAY Mark you made my day. Thank you for all your hard work.

    Angie wrote on March 3rd, 2010
  36. AMAZING! This is so perfect – I’ve been primal for over a year now, and have convinced my closest loved ones this is the right way to live – but have NOT convinced them of exactly how to do it yet. All of these tools will make it so much easier, for them, and for me! Thank you!

    Holly wrote on March 3rd, 2010
  37. Mark and the Worker Bees rock. Thank you for improving so many lives.

    Tas wrote on March 3rd, 2010
  38. I want the Cookbook and the Poster, I want to put that poster right on my fridge!

    Dagny wrote on March 3rd, 2010
  39. All I can say is…thank you Mark, for doing what you do.

    Bob wrote on March 3rd, 2010
    • Yes, Mark – thank you again for doing what you do. You have changed my life with your wisdom.

      Now I too can help spread the word to family and friends with these great tools that you are developing. YEAH!!!

      Sue wrote on March 3rd, 2010

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