Primal Blueprint – 10 Essential Sound Bites

You want sound bites? We’ve got sound bites.

Close your eyes and point and you’ve found yourself the perfect health and fitness interest piece for your next magazine column, radio or tv spot. They all challenge conventional wisdom, are backed by solid research and can be presented in a compelling and entertaining manner by health and fitness expert Mark Sisson.

1. “Grains, even whole grains, are bad for you.”

To quote Jared Diamond, UCLA evolutionary biologist and best-selling author, grains are the “worst mistake in the history of the human race.” Grains drive excess insulin product, fat storage, and heart disease. They are allergenic, immune-suppressing, and nutritionally inferior to plants and animals.

2. “Fat is your friend.”

Fat should provide the majority of your daily calorie intake. This promotes the burning of both dietary and stored (adipose) fat as fuel.

3. “Even saturated fat is good for you.”

There is little to no association between saturated fat and heart disease. Saturated fat should be a major dietary calorie source. It drove human evolution and advancement of brain fucntion for two million years. It d promotes efficient fat metabolism, weight control and stable energy levels.

4. “You can have washboard abs on a high fat diet, no ab workouts and no cardio.”

Eat right and practice isometrics for easy six pack abs.

5. “You won’t lose weight on the treadmill!”

Frequent medium to difficult sustained efforts (aka “Chronic Cardio“) leads to overstress, fatigue, burnout, injury, accelerated aging and increased disease risk. It is ineffective for weight loss as it simply increases appetite. Get off the treadmill and slow down for better health and peak performance.

6. “Perpetual use of shoes weakens feet, increases injury risk and increases pain throughout the lower extremities.”

Get Primal and go barefoot whenever possible!

7. “Cholesterol is NOT your enemy.”

Cholesterol is an essential metabolic nutrient and there is little to no relevance to heart disease risk. Cholesterol is only dangerous when oxidation and inflammation occur.

8. “80% of your body composition will be determined by your diet.”

Exercise is also important to health and to speed up fat-burning and muscle-building, but most of your results will come from how you eat.

9. “The best way to lose weight is with a high fat, moderate protein and low carb diet, bar none.”

Don’t worry about portion control, regimented meals, fanatical exercise or even family genetic predisposition. Calorie restriction leads inexorably to long-term failure. Bottom line: It’s all about insulin to enjoy lifelong weight control.

10. “Humans did not evolve to be long distance runners.

Our bodies didn’t evolve to run marathons. Instead we evolved to walk long distances, lift heavy things and sprint once in a while.