(Apologies for the terrible title. I just couldn’t help myself.)
When you think of whey protein, what kind of consumer comes to mind?
The six-meal-and-three-snack-a-day bro who keeps a whey shake on his bedside table to maintain those 2 AM gains.
The up-at-dawn-to-beat-rush-hour woman who drinks a shake in the car in lieu of a pastry.
As most people see it, whey protein’s just for people who want more protein in their diets, people who don’t have the time to cook, or people who hate to cook and also need more protein. It’s for weight lifters and athletes. It’s a “poor replacement” for real food. It’s a compromise when life happens. If you can cook and eat real food regularly, the popular story goes, you don’t need whey. Just eat real food – right?