Though many of us here tend to frequent farmer’s markets or CSA co-ops for a lot of our regular shopping, we inevitably end up at the grocery store for a few miscellaneous things. Comparing the experiences of the market versus “super”-market has become an interesting exercise in consumer research. Besides the strange and overflowing array of boxed or bagged, artificially flavored wonders that fill the aisles in the average grocery store, we’ve all agreed that there’s something else rather “twilight zone”-esque about our forays into the supermarkets. Specifically, has anyone noticed the mammoth size of fruit sold at the grocery store? What’s more, this Amazonian “beautiful” fruit just doesn’t taste the same, does it?
A few of us here grew up in farmland or at least had close relatives whose farms we visited. Most of us had something growing in our childhood backyards, and the same goes for our yards today. As a result, we’ve seen (and tasted) fruit in its natural and often wild state: Mark’s memories of small, tart and succulent Maine blueberries, others’ wild blackberry bushes, local strawberry “self-pick” farms, grandparents’ backyard apple orchards. Seriously, are conventional farmers all doing the Miracle Grow challenge or what?