Though we faithfully subscribe to an evolutionary model of living, eating, and exercising – the Primal Blueprint – we still live in a decidedly modern world fraught with all the inconveniences, global upheavals, and politics it entails. Authentically living like Grok is already tough without access to ample wild vegetation, big game as far as the eye can see, and daily incidentals that put our survival skills to the test, but the recent worldwide economic downturn makes things even harder for most people. Maybe we can’t afford organic veggies from the co-op anymore. Maybe we’ve had to pick up an extra job and we simply don’t have time to prepare healthy meals using whole foods anymore. And stress from watching your 401k dwindle down to near-nothingness can make that drive-thru look pretty attractive. Polls suggest that the economic troubles weigh heavily on the public, and our common reaction is to let our health suffer. It’s easy to go for cheaper, processed foods when, according to the Bureau of Labor Statistics, the average price of food has jumped 7.5% in the last year alone.