A daily apple is a good thing (as we all know). Imagine an apple in your hand – think about the journey it took to get here, from tiny seed to shiny, nutrient-packed, crisp, sweet fruit, bursting with reasons to eat it. You paid good money for that proud little apple. It’s yours, and you’ve earned it.
Now imagine throwing it away.
A major study from the British government’s campaign against waste, Wrap, shows that a third of food bought by consumers in the UK ends up in the trash, accounting for a whopping 6.7 million tonnes a year hitting the landfills. Since that includes inedible waste (all those English teabags, for example), maybe that doesn’t sound so bad – except that only accounts for half of it. The rest is perfectly edible food.