Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Mark's Daily Apple

23 Aug

Scented Bus Stops

busstopAdvertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans! icon wink

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)

Keep reading…

22 Aug

Spin the Bottle (How Coke Is Remarketing Itself)

squirrelDiet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke.

Fast forward a couple of years, when water – particularly bottled water – is all the rage (never mind that thousands of children die every day from lack of access to water). Now, Diet Coke is falling all over itself to trump up the fact that it’s practically identical to water! Hey, it’s 99% water!

Which is funny, because why would anyone want to pay for 99% water with added chemicals?

Keep reading…

22 Aug

Move Over, McGriddle

meatstickthingFor once, I’m speechless.

Further Reading:

More Cowbell!

Jabba the Hut Returns?

Lobbyists, Fried

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22 Aug

Replating: Admirable or Apathetic?

replatingHave you seen this trend? Next time you see a doggie bag atop a trash can, don’t assume the owner was too lazy to throw it away. This is replating. It’s the newest movement in helping the homeless and hungry. I’m not sure about the implications for public health. Aside from that, shouldn’t we be doing more to prevent homelessness? Romantic idealism doesn’t generally work in this place called reality, so while I like realistic and efficient solutions, I don’t like casual charity that absolves people of greater responsibility and real sacrifice. We thoughtlessly waste so much food in this country. And plenty of our own people go hungry. Is this a reasonable way to stop waste and alleviate a problem? I’m not sure there isn’t a whiff of apathy coming out of that doggie bag.

Keep reading…

21 Aug

Timex Ironman iControl Watch Review (Better Late Than Never)

timexTimex recently asked us to review their new iPod-compatible Ironman i-Control sports watch. We’ve been having so much fun using these watches, we decided we ought to tell you all about them! (Sometimes we get products that are just not up to snuff, so we don’t tell you about those.)

You may remember my recent roundup of the absolute best fitness gadgets whether you are barefoot running or working out on the go (if you haven’t read these popular posts, you should!). I’m always on the lookout for new gear to improve my exercise experience. I also recently purchased my first iPod, so this smart watch came…just in time (cue groan at the pun).

Keep reading…

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