New nutrition labels are in the works for a 2008 unveiling. There are some terrific improvements over the current labels. A particular problem I’ve long had with the existing labels is that the numbers are based upon the assumption that you’re following a 2,000 calorie-per-day diet. That’s too much for many women, not enough for many men, and irrelevant for many growing kids. And yet nearly every food and food product in America is measured and judged as if we were all virtually identical and weighing in at 150 pounds. Who actually takes time to adjust the nutritional values for their particular weight, BMI, and body fat percentage? Moreover, how many Americans are even aware that when they see “15% fat” on a label, the food carrying this label is not 15% fat? It seems, in fact, to be the perfect recipe for ambiguity – and obesity. If I wanted to obscure accurate nutrition information – because why would we ever want to present what’s inside on the outside – I’d come up with some imaginary standard and convoluted comparisons, too.