Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Mark's Daily Apple

24 Aug

In Search of a Good Friday Stretch

yogamatsHi gang! Here are a few cool facts about yoga and why simple stretching techniques are healthy for adults and the seedlings alike.

1. Lung Relief

Many of us never stretch our sides. Doing this is excellent for the lungs (and you don’t even have to say ommmmm). Stretching your sides also reduces stored tension in the chest cavity. By improving flexibility and expanding those ribs, you will breathe easier, which is always a wonderful way to restore a sense of relaxation. (Breathing from the base of the torso, rather than the upper chest, is an instant way to calm down.)

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23 Aug

The Other Egg

Reader Stephan emailed me earlier about some very smart fuel you might want to consider: duck eggs. Apparently duck eggs are incredibly rich in nutrition – 100% of your daily B12 (well, by government standards anyway). And apparently those who are allergic to chicken eggs can frequently still do well with duck eggs. Never tried ‘em myself, but I think I will. Anyone else tried them or any other unusual eggs?
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23 Aug

Early Humans Chewed Gum

gumAnother amusing “primal” tidbit, everyone: early humans chewed gum. Archaeologists have found a 5,000-year-old piece of preserved tree gum with clearly imprinted neolithic teeth marks. The gum is birch bark tar, which exerts an antiseptic effect on tissues. It’s likely that early humans chewed the phenolic tar to stave off gum infections. Move over, Trident.

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23 Aug

Scented Bus Stops

busstopAdvertisers have been getting smart by appealing to consumers’ multiple senses.

To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans! icon wink

And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)

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