Every story needs a villain, and every protagonist needs an antagonist. Here at Mark’s Daily Apple, my regular nemesis is none other than Conventional Wisdom.
But first, let me qualify that statement. Conventional Wisdom isn’t necessarily evil. Take the current medical position on smoking. It seems like common sense to us now that inhaling superheated carcinogenic vapor on a regular basis leads to health issues, but fifty years ago, doctors swore up and down that it wasn’t harmful. They’d light up while taking your temperature, and it was common for pregnant women to enjoy a nice smoke. That was the CW regarding smoking (though I wonder what kind of moneyed interests were behind that one) for years. Eventually, the lung cancer-smoking link became undeniable, and scientists now unanimously agree that smoking is bad for your health. It took them awhile, but they did get it right, and Conventional Wisdom shifted to acknowledge this “new” reality.
That’s rare, however.