I’ll admit I’ve come to significantly edit my environment over the years. I work largely from home and have my favorite haunts and destinations as well as a close circle of like-minded family and friends. The nature of my work automatically puts me in touch mostly with those who have similar goals and lifestyles. Even my media is customized (easy to do these days with the way we’re tracked by bots). I never watch television or listen to radio that has commercials. Without thinking too much about it, my environment is for the most part very Primally oriented.
When I’m out and about, however, it can feel a little like culture shock. A few weeks ago I went to a movie and made the mistake (actually accident) of getting there early. I was one of the few without tubs, packages and cups in hand, and I watched as ads for soda and candy flashed again and again. In my boredom, I noticed a curious pattern. Every time there was a shot of cola flowing, everyone with a soda drank. Every time there was an image of a person eating, everyone with food ate. The themes of joy, celebration and indulgence were all the same, and one soda ad actually stated, “Choose happiness.” It’s speculation, of course, but I wonder how many of this people felt emotional affirmation around their “choice” to buy all the junk food they did.