If it were up to me, I’d have a steady supply of perfect, ripe avocados on hand. They’d have no blemishes, no bruising, no weird soft spots, no stringy veins running through. Every avocado would be ripe and somehow manage to stand up to rough handling. They wouldn’t be watery or mushy—just creamy. Life would be good, and I’d probably retire and begin an all-avocado diet. But that’s not reality. Avocados are a crap shoot. They take forever to ripen. There’s usually something wrong. Half the time I have to cut out half the flesh just to approach edibility. And I say this living in the home state of the best avocados in the world.
Enter avocado oil. No, it’s not quite the same as a plump avocado. No, you can’t make guacamole out of it, although some disgusting heathen has probably tried using gums and thickeners. For that it falls short of a plump avocado. But because first-press avocado oil—the kind I make—retains most of the fat-soluble nutrients, antioxidants, carotenoids, and chlorophylls found in the fruit, just like extra virgin olive oil retains olive nutrients, first-press avocado oil provides the power of the avocado in a compact, reliable, convenient, pourable package.