Death by Food Pyramid has received almost nothing but 5-star reviews since Primal Blueprint Publishing released it at the end of last year. It’s undoubtedly a hit within the community, and I think it’s an important read because it gives you, the consumer, the eater of food, the arbiter of what goes in your mouth, the tools to make the right choices and bypass the middlemen when it comes to interpreting science. Author Denise Minger and I want everyone to have a chance to read this book, so today we’re participating in a special promotion organized by Buck Books. Until midnight tonight you can get a Kindle copy of Death by Food Pyramid for just 99 cents! Today’s Buck Books offer has several other titles for just 99 cents that might interest you as well, including Cholesterol Clarity by Jimmy Moore, and Eat the Yolks by Liz Wolfe. You can view them all here. Enjoy the excerpt from chapter 9 of Death by Food Pyramid below, and grab your copy while this limited-time offer lasts. Grok on!
The year was 1837, and the place was Cincinnati—the nation’s hub for all things pig. With its prime location, explosion of tanneries and slaughterhouses, and herds of swine tottering through the streets, the city had earned the nickname “Porkopolis,” shipping pork galore down river and feeding mouths near and far. And for two of the city’s accidental transplants—William Procter and James Gamble—that meant a steady supply of their business’s most precious commodity: lard.
But cooking with it was the last thing on the men’s minds. Instead, the rendered fat was the chief ingredient for their candles and soaps.
That the men had met at all—much less launched the now-largest consumer goods company in the world—was somewhat serendipitous. Procter, an English candle maker, had been voyaging to the great American West when his first wife died of cholera—cutting short his travels and leaving him stuck in Cincinnati. Gamble, an Irish soap maker, had been Illinois-bound when unexpected illness plopped him in the Queen City as well. Cupid must’ve seen a prime opportunity for meddling, because the men ended up falling in love with two Cincinnati women who just happened to be sisters. Marriage ensued, and with it came their new father-in-law’s flash of insight that the men, who were already competing for the same materials for their soap and candle-making pursuits, ought to become business partners.
And thus was born Procter and Gamble—or P&G, as we know it today.