Last week in my Paleo f(x) post, I shared that my favorite presentation I did at the event, “Tweaking the Recipe to Create an Awesome Life,” discussed my evolving philosophy on moderation for the sake of the bigger life picture. Mark’s Daily Apple reader His Dudeness commented that it’s becoming more common to conflate morality and food choice. Already being in the mode of the f(x) talk, this topic piqued my interest. Far beyond those quaint (and deluded) labels about fat content, today we see phrases like guilt-free, low carbon, humane, and fair trade. The grocery aisle has become a dizzying ethical landscape.
No matter how well we think we’re doing in terms of responsible eating choices (e.g. grass-fed beef), somebody turns around and brags that they’re eating a pastured heritage beef breed. If we’re of a particularly sensitive or maybe just competitive nature, suddenly we’re sucked into a Portlandia version of social shame and ethical hell. How did we exchange sanity for perfectionism, and how do we find our way back? When it comes to making simple food decisions, where do we draw the line between putting helpful knowledge into practice and putting ourselves through a moral gauntlet?