I’m kinda sad to be saying this, but the 2016 Primal Blueprint 21-Day Challenge is officially over. Mine is a bittersweet sadness, though—the good kind you get after a great party or wedding. I’m not really broken up. After all, thousands of you guys participated in and finished the challenge, which means thousands of lives probably improved (and thousands more witnessed your lives improve and wondered whether it might improve their own lives, too). That’s nice.
Although I’ve mentioned it before, most people probably don’t know this: a primary interest of mine in the Challenge is entirely selfish. You guys inspire me. When I’m putting together contests for 15-second recipe videos, I want new ideas for making quick and delicious food in my kitchen. When I ask for your thoughts, I’m getting advice and insight from the best and brightest around. The beauty of this Internet/social media thing is that the information is open to everyone, so everyone can be selfish and draw inspiration from everyone else’s content. You’re not emailing me the recipe videos. You’re posting them to Instagram.