Happy 2016, everybody! I hope each of you had a spectacular holiday season, chock full of laughter, community, and a few primal treats to drum up happy stomachs and warm comradery. Now, with January 1st just behind us, it’s time to make the changes and commitments we all need to set the foundation for an exceptionally joyful 2016. With a new year comes new goals, which is why our team is ready to announce our favorite, much anticipated goal achieving event of the season: The Primal Blueprint 21-Day Challenge! This year’s challenge will run from Jan 11th-31st, and we have quite the lineup of contests, prizes, and all around fun activities planned for everyone who wants to participate.