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Organic Is the New Natural
Posted By Mark Sisson On June 18, 2007 @ 5:40 pm In Big Agra,Health,Hype,Marketing,Nutrition | No Comments
Organic is a loaded term that has different meanings for different people. I think most of us assume it means food and food products produced without the use of chemicals, inhumane living conditions when animals are involved, or environmental damage. But as we blogged in a post called Semantic Salmon , defining the label “organic” could mean that wild salmon – arguably one of the most natural, nutritious foods on the planet – would not pass muster.
So, what does organic even mean? After all, the USDA is considering  opening the organic umbrella so far, seeing the word “organic” on a product will have about as much impact as seeing the word “natural” on a can of 7up.
While I’m at it:
And Coke .
And Coke again .
(Sorry, the USDA link is a subscription-only but does show a worthy snippet. I’ll fish around for the whole thing in a sec…)
UPDATE: Here’s the USDA’s own report .
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 Semantic Salmon: http://www.marksdailyapple.com/semantic-salmon/
 USDA is considering: http://www.just-food.com/article.aspx?id=98767
 My previous rant on 7up: http://www.marksdailyapple.com/saving-sisson/
 And Coke: http://www.marksdailyapple.com/cans-of-coke/
 And Coke again: http://www.marksdailyapple.com/sparkling/
 USDA’s own report: http://www.usda.gov/wps/portal?access=p&entqr=0&output=xml_no_dtd&ie=UTF-8&mode=simple&client=usda&q=organic&num=10&ud=1&site=usda&oe=UTF-8&proxystylesheet=OC&ip=126.96.36.199&navid=SEARCH&sort=date%3AD%3AS%3Ad1
 organic: http://technorati.com/tag/organic
 USDA: http://technorati.com/tag/USDA
 wild salmon : http://technorati.com/tag/wild+salmon
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