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Organic Is the New Natural

Posted By Mark Sisson On June 18, 2007 @ 5:40 pm In Big Agra,Health,Hype,Marketing,Nutrition | No Comments

Organic is a loaded term that has different meanings for different people. I think most of us assume it means food and food products produced without the use of chemicals, inhumane living conditions when animals are involved, or environmental damage. But as we blogged in a post called Semantic Salmon [7], defining the label “organic” could mean that wild salmon – arguably one of the most natural, nutritious foods on the planet – would not pass muster.

So, what does organic even mean? After all, the USDA is considering [8] opening the organic umbrella so far, seeing the word “organic” on a product will have about as much impact as seeing the word “natural” on a can of 7up.

While I’m at it:

My previous rant on 7up [9].

And Coke [10].

And Coke again [11].

(Sorry, the USDA link is a subscription-only but does show a worthy snippet. I’ll fish around for the whole thing in a sec…)

UPDATE: Here’s the USDA’s own report [12].

Technorati Tags: organic [13], USDA [14], wild salmon [15]

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[8] USDA is considering: http://www.just-food.com/article.aspx?id=98767

[9] My previous rant on 7up: http://www.marksdailyapple.com/saving-sisson/

[10] And Coke: http://www.marksdailyapple.com/cans-of-coke/

[11] And Coke again: http://www.marksdailyapple.com/sparkling/

[12] USDA’s own report: http://www.usda.gov/wps/portal?access=p&entqr=0&output=xml_no_dtd&ie=UTF-8&mode=simple&client=usda&q=organic&num=10&ud=1&site=usda&oe=UTF-8&proxystylesheet=OC&ip=

[13] organic: http://technorati.com/tag/organic

[14] USDA: http://technorati.com/tag/USDA

[15] wild salmon : http://technorati.com/tag/wild+salmon

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