Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
11 Nov

News Flash: The Primal Blueprint

We interrupt our regularly scheduled programming to bring you this news flash…

Before I publish today’s regularly scheduled article (stay tuned!) I thought I’d throw up a few new television appearances I’ve done recently to get the word out about The Primal Blueprint.

It all started with the blog as a grassroots effort; readers (you!) telling their friends and family about the site and the PB. Now, in the last three days I’ve done as many radio interviews and have more TV spots lined up. Watch out Good Morning America, The View and Oprah – The Primal Blueprint is coming your way!

Let me know what you think. I’m constantly working on refining the sound bites (such is the way of most media these days) and delivery. Any feedback is welcome and appreciated. Tremendous thanks for your ongoing support and help spreading the message. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I think it is great that your message is starting to reach a wider audience and you are getting airtime. Keep up the good work!

    Dave wrote on November 11th, 2009
  2. Wow…that is GREAT news! You deserve the much overdue airtime for all the time and effort you have put into your primal message. Also gives hope that more people will get the “real” message out there and get the health they deserve.

    Mike OD - Fitness Spotlight wrote on November 11th, 2009
  3. the Asian lady was pretty psyched on you!!! and she asked great questions, finally saturated fat was brought up on television!!!

    troy

    Troy wrote on November 11th, 2009
  4. Let’s hope the evanescent media/public attention doesn’t lose interest too quickly.

    Aaron Blaisdell wrote on November 11th, 2009
  5. Way to go Mark!

    Great TV spots!

    Richard Lomas wrote on November 11th, 2009
  6. Thanks, everyone!

    Mark Sisson wrote on November 11th, 2009
    • Way to go Mark! I’m excited that the news is reaching out more and more!

      By the way, I’m a San Diego man and I just picked up a paddle board! Ready to go play!

      Andrew Albertson wrote on November 11th, 2009
  7. You came across really well there Mark.

    Andy Meacock wrote on November 11th, 2009
  8. Mark:
    It’s fun to watch your delivery improve as the tour progresses. Congratulations.

    Separately, the look and feel of the official (mainstream) PB site still cracks me up every time I look at it. :-).

    jimmydeeee wrote on November 11th, 2009
    • I hear you, jimmydeeee. We’re just beginning work on a new build to do give the Primal Blueprint proper treatment. It won’t happen overnight, but stay tuned! I have a lot of exciting developments in the works and can’t wait to share them with everyone. Grok on!

      Mark Sisson wrote on November 11th, 2009
      • Please listen to the man — primalblueprint.com looks like any of hundreds of “lose weight” e-book sites or other online … well, I hate to say it, but scam sites.

        It deserves much better — your book changed my life! Grok on!

        BenJ wrote on November 11th, 2009
  9. Go, Mark!

    You do *very* well on camera. The first clip is much stronger than the second, solely because you’re on camera the whole time talking.

    I can’t WAIT for you to land on Oprah! Talk about a woman who needs to hear your message. She’s uber-rich, has a personal trainer and a personal chef and she *still* can’t keep her weight in check. Which leaves so many of us thinking, “Well, geez, if *she* can’t do it with all that help, it *must* be impossible.”

    Yet you’ve proven that it’s not.

    Of course, she’ll have to denounce Bob Greene if she adopts the Primal lifestyle …

    Beth wrote on November 11th, 2009
  10. I think your television appearances would be better received if you did your interviews with your shirt off. A picture is worth a thousand words you know! I’ve got my abs back and I’m participating in parent/student tennis tournament this weekend with my daughter. I’m pretty sure non of the other 49 year old dads look like me. They’re all kinda… plump around the middle. Maybe I can plead the Texas heat and play with my shirt off. Sure it’s showing off, but… why not? :)

    dave, RN wrote on November 11th, 2009
  11. Exciting!

    I definitely agree that soundbites that grab folks is the way of the media world these days, and you’re doing an increasingly better job of this.

    I also agree with dave, RN’s comments about pictures of you (and your wife). I had been telling my best friend about the primal lifestyle for a while. (He was probably getting sick of me yammering on, truth be told.) It wasn’t until he saw your pictures and knew your age that he was in. Immediately.

    go_ginger_go wrote on November 11th, 2009
  12. Mark, Read your book twice now, but I have to say that hearing your message and wisdom from your own mouth means so much more. Keep on Groking. More posts like these please! Good luck.

    Daniel Merk wrote on November 11th, 2009
  13. Grok on!

    SerialSinner wrote on November 11th, 2009
  14. Mark, the first video was your best yet. Great job up there.

    -Anthony

    Anthony wrote on November 11th, 2009
  15. Mark,

    These spots are great. I really hope you can reach a national audience soon! The best thing about your delivery is your charming and encouraging personality – it really draws people in! It’s just too bad that the tv spots are so short you can’t even begin to delve into the true philosophy of the PB…hopefully with time!

    SK1 wrote on November 11th, 2009
  16. You came across very well. The sad truth is that most people watching will think you’re just some kind of a wack job anyway. We’ve all been fed so much BAD information that we take as truth, that truth sounds like nonsense.

    All we can do is keep spreading the word, and hopefully it will catch on.

    Bob wrote on November 11th, 2009
  17. Congrats Mark! This is excellent. I cannot wait to see you on Oprah, Regis and Kelly, and GMA. Keep up the amazing work you do for us all each and every day.

    Barry Weidner wrote on November 11th, 2009
  18. Great videos!! First one is better because you were able to talk more.

    I almost felt like *I* was on TV when they highlighted MDA in the second one, haha.

    One piece of advice for next time — wear a tighter shirt ;)

    MariaNYC wrote on November 11th, 2009
  19. Keep spreading the word Mark! These clips are great, it’s only a matter of time until you reach the big guns, then look out….everyone will be primal!
    Grok on!

    Krys wrote on November 11th, 2009
  20. Mark,

    Great job on both videos. The only advice I have is that you make sure when talking about fat that you emphasize good fat from many sources like you did on the second video. I just don’t want people to hear fat and think Adkins. PB is so much more than that. I am 54 years old and started PB in mid April and have lost 20 lbs. and 3% body fat. I have also printed and handed out several dozen of the PB flyers you posted back in the summer. I had a customer call me the other day to thank me for turning him onto PB. WE ALL need to keep sharing the PB way until we have slain CW

    Dougie wrote on November 11th, 2009
  21. Mark, first video was better. Would have been nice if they gave you more time. Can’t wait for Oprah!

    Tin Tin wrote on November 11th, 2009
  22. Awesome Mark! Congratulations! Bring down the CW!

    Ryan Denner wrote on November 11th, 2009
  23. Great interviews. Both of them.

    Clearly different types of broadcasts, but the morning show clip was very powerful.

    Grok wrote on November 11th, 2009
  24. Awesome! Great job, Mark!

    I can’t believe the interviewers didn’t fall of their chairs when you said whole grains aren’t a necessary part of our diet. Obviously, they knew what was coming, but I bet any nutritionist(who follows conventional wisdom) watching went into shock!!!

    Andria wrote on November 11th, 2009
  25. Excellent Mark. You looked and sounded good.

    Sue wrote on November 12th, 2009
  26. Good job, getting the info out.
    Ive been Primal for 5 months now and ive never felt better.

    I might want to mention that the govt pushed grains because a hungry population realizes its poor. Though i understand not wanting to anger anyone.

    Shawn wrote on November 12th, 2009
  27. Mark,

    You are perfect. I wouldn’t change a thing.

    Paul wrote on November 12th, 2009
  28. Loved the first video, especially because the female interviewer seemed genuinely enthused; the second kind of irked me when “lean meats” were mentioned, and “healthy fats” were treated as mainly being from fatty vegetables and fish oils. It struck me as a little odd, given that the primal blueprint encourages consumption of saturated animal fats, as mentioned in the first vid.

    But, it’s good to get the anti-grain message out, even if the rest (pro-fat, pro-meat, and pro-veg) got a teensy bit overlooked. That’s television, I guess. Keep up the good work!

    Icarus wrote on November 12th, 2009
  29. I’ll bet the vegetarians are tweaked. Animal fats! Why that’s heresy!
    On a related note, my sons college (University of Texas at Arlington) just started “meatless Mondays”, supposedly to save us from global warming. Of course we all know that’s just a cover for the radical vegetarian agenda that wants to ban meat altogether, they just use so-called global warming as another front. It’s sad too because we pay good money, and lots of it, so that he can eat healthy while at school. He was pretty ticked. Him and some friends want to go get some barbecue and eat it conspicuously in front of the cafeteria.
    I’m done venting now. :)

    dave, RN wrote on November 12th, 2009
  30. I think you came across as really engaging and approachable. As a viewer, I immediately liked you and wanted to believe what you were telling me. You could also tell you are knowledgeable. Also, by identifying your past as a carb-consuming endurance athlete, your personal experiences made you come across as credible and someone I could identify with.

    In terms of how you presented your information, the first minute and a half was especially brilliant. As well the sections that were very well done included your comments on saturated fat. For example, mentioning the “good fat” phrase was spot on as it’s familiar to your audience and would make your info more easy to identify with even as you’re presenting something that is contrary to your audience’s held beliefs.

    I also thought your comments on the fitness pyramid were very well chosen as was your info on human evolution and turning genes on and off. It would definitely pique my interest and make me want to read the book to learn more.

    The only tweak I’d suggest is to how you answered the question on “what do nutritionists not know”. Some of what you did was perfect. For example, when you mentioned gluten, it was something the audience is familiar with and knows is a bad thing. But I don’t think it came across that gluten is a lectin so when you went into the section where you used the terms “antinutrients,” “lectins” and “phytates” you ran the risk of losing the viewer. For shorter segments like this, you may need to avoid terminology and perhaps stick to generically talking about the negative effects these properties have and how they can lead to disease. For example, “grains have properties that cause low grade inflammation which has been linked to diabetes, heart disease etc” and “grains have properties that make it difficult for your body to absorb nutrients”. Your goal here is to tweak your audience’s interest enough that they want to buy your book to learn more.

    Hope this is helpful! Overall, I thought you did fabulously well.

    TheBumbler wrote on November 14th, 2009
  31. The vids are great, Mark! I’m glad that the PB word is finally getting out there. This stuff will blow everyone’s mind.

    Dillon D. wrote on November 14th, 2009
  32. Don’t forget to thank Doug Kaufmann…I first learned of you and your site (& product line, etc.) back when you were on Know the Cause.

    julie wrote on November 14th, 2009

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