Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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February 13, 2007


By Mark Sisson

Food manufacturers research, test, market and manipulate like you wouldn’t believe – it’s worse than the cheesiest of romantic comedies and more nauseating than Nick Cage’s Southern accent in Con Air (isn’t that a hair dryer, anyway?).

Just an update to the Fuji’s rant – and I am quoting Nestle here:

It’s difficult to find chocolate that is easy to eat while multitasking with both hands. Poppable formats like Mars M&Ms and Hershey’s Bites enable the consumer to eat while doing something else. The rod form [of Stixx] allows the consumers to hold onto the product in their mouth or fingers while multitasking with both hands. Multiple textures of crunchiness and the rod shape also allow ‘ritualized’ eating behavior (do I eat the top, the bottom, other sections or suck on it?). 

Do we need to have multitask-friendly food available? Is this a crisis I am unaware of? Make no mistake – food marketers aim to make you their little Pavlovian success story.

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