The crafty folks at Coke have invented yet another canned liquid. We’re a little disappointed that it doesn’t come in lime, vanilla, cherry, cherry vanilla, cherry lime vanilla, or even blue. Oh, well.
The soft drink, Enviga, does play into the new craze for “healthy” soda alternatives full of energizing ingredients and enough caffeine to deplete the Costa Rican coffee fields for the next decade. Calorie Lab has a hilarious and thought-provoking analysis of this new drink. (That sounds a lot like a natural enhancement drug. Ahem.)
Calorie Lab is right: if Coke really cares about our health by offering a supposedly negative calorie beverage, why continue to sell regular old Coke in all its candy-machine varieties at all?
Here’s why: by offering (snicker) Enviga, Coke is admitting they’re aware of the terrible health consequences of drinking Coke. They’re worried and they’re scrambling to offer an alternative for all the customers they know they’re going to lose in 2007. Sugar is going to be the health issue this year. In fact, you can check out Mark’s excellent article on sugar over at model/volleyball pro Gabrielle Reece’s site. Here’s the clickativity.
We’ll be the first to say it: sugar is the new trans fat.