As our friend, the Fuming Fuji, is always quick to point out, marketing garbage to children is a dirty business – which is why we are happy to introduce you to Amy Jussel. As the founder and executive director of Shaping Youth, Amy is doing her part to clean up the filth.
Her organization, via the popular blog ShapingYouth.com, tackles all issues related to the influence that media and corporate marketing schemes have on children. They take on big problems, like pre-teen body image and childhood obesity, and expose the tricks that giant advertising firms use to manipulate your children.
In the near future, we will have the pleasure of featuring an interview with Amy Jussel on Mark’s Daily Apple. In the meantime get behind the counter-marketing efforts of ShapingYouth.com and check out a few of our favorite articles.