Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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May 31, 2007

Making a Difference

By Aaron

As our friend, the Fuming Fuji, is always quick to point out, marketing garbage to children is a dirty business – which is why we are happy to introduce you to Amy Jussel. As the founder and executive director of Shaping Youth, Amy is doing her part to clean up the filth.

Her organization, via the popular blog, tackles all issues related to the influence that media and corporate marketing schemes have on children. They take on big problems, like pre-teen body image and childhood obesity, and expose the tricks that giant advertising firms use to manipulate your children.

In the near future, we will have the pleasure of featuring an interview with Amy Jussel on Mark’s Daily Apple. In the meantime get behind the counter-marketing efforts of and check out a few of our favorite articles.

Junk Food Branding Hits the Drug Dealing World: A Reprise

Online Media Nutrition Calculator Helps Parents Track Foods

Sour Combo: Shrek’s “Apples & Milk” at McDonalds

[tags] Amy Jussel, Shaping Youth, Mark’s Daily Apple, Body Image, Childhood Obesity, Counter-Marketing [/tags]

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