Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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February 01, 2007

The Sisson Spoof

By Mark Sisson

Jabba the Hut returns? Another Jurassic Park sequel? Or simply a science experiment gone very wrong?

Is it an alien? Thanks, branflakez!

None of the above. This festering ball of lard is just the Cheesecake Factory’s macaroni and cheese appetizer. I didn’t think you could find anything worse, nutritionally speaking, than a donut, which is literally deep-fried sugar and fat. I was wrong.

As if bleached flour smothered in liquid processed cheese “food” wasn’t destructive enough, now it’s breaded and fried. Oh – and served atop a creamy sauce. Score another one for the obesity epidemic.

The Cheesecake Factory doesn’t reveal calorie or nutrition information. According to them, they just change their menu items so darned often, they couldn’t possibly keep up with publishing information! Sure.

I’m continually stunned at the way businesses like Cheesequake blatantly insult and mock their customers with such disingenuous excuses – as if hiring an intern, giving the kid a calculator and asking said intern to make a website update is such a challenging innovation to adopt. (Reminds me of Paging Dr. Luddite.)

And I’m equally saddened by people’s willingness to be abused – if that’s not addictive dependency, what is?

Soon enough, food producers are going to have to accept the fact that lying to consumers is not a good long-term business strategy – because the world is changing, and consumers have two very important things:

1) Access to information like never before, if you don’t mind taking 5 seconds to look for it, and

2) Near-unlimited choice.

Also, it’s not a good idea to slowly kill off your customers. This will affect profits at some point.

TAGS:  Hype

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