Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
17 Aug

Introducing The Primal Leap

primal leap kitWeight management is huge issue – even an obsession – in modern culture. Ironically, it’s a booming industry, yet one that has produced widespread dismal failure for decades – even with ever-greater attention, awareness, and education about healthy living and reducing disease risk. Since the inception of MDA, and particularly in recent months after the release of the Primal Blueprint, I’ve noticed just how important, complex, frustrating, and confusing the issue of weight loss is, even to devoted diet and fitness enthusiasts trying to do the right thing.

The Primal Leap is my aggressive response to making things right when it comes to weight loss. My team and I have prepared perhaps the most detailed and comprehensive 30-day course available anywhere, bringing an intense focus and detailed guidance to implementing the Primal Blueprint principles specifically for weight loss.

The Primal Leap kit is a comprehensive package of multimedia materials and Internet resources, including one-on-one personal guidance via private-forum personal messaging with me and my expert staff. The centerpiece of the program is the Primal Leap Guidebook, a 142-page 3-ring binder with step-by-step action plans and extensive journal exercises in the areas of diet, exercise, and lifestyle each week. Read more about the Primal Leap kit components here.

The Primal Leap gives you all the tools and education you need to never have to worry about excess body fat again for the rest of your life. When you make the investment and commitment to give your best effort for 30 days, I personally guarantee that you will lose between four and eight pounds of body fat in a single month, and be able to continue at that rate for as long as you wish until you attain your ideal weight. When I say four to eight pounds, I’m talking actual body fat, not the muscle and water weight that drops after crash diets and then returns later.

I’m aware of the hype and gimmicks out there pertaining to weight loss, and am sensitive to my loyal, discriminating, and highly sophisticated audience. If you are comfortable with your body composition and dialed into a Primal lifestyle, you may not require this intensive support and investment. However, we’ve received tremendous demand and interest for further support beyond the pages of the blog or the Primal Blueprint relating to weight management in particular. All of us involved are extremely excited to present the program to you.

When I say “guaranteed success,” I’m not kidding. The Primal Blueprint approach is scientifically validated, and the Primal Leap course is so specific and detailed that you will not have any problem dropping body fat at a reasonable rate for as long as you want. Furthermore, you can plug into the 30-day program template any time you wish in the future, should the forces of modern life ever cause you to backslide away from your ideal physique.

We attempted to describe the program in great detail on the Primal Leap summary page. Take a close look and consider whether now is the time to take the Leap and get a handle on the weight management issue once and for all. Your 30-day course will require a significant commitment of time and energy, but is not at all overly-stressful, overly-regimented, or overly-complex. The Primal Leap journey is fun, convenient and realistic, regardless of your fitness level or body composition starting point.

I don’t care if you have “fat” genes or tons of hang ups from repeated weight loss failures. This program will be a breath of fresh air when you discover how simple and enjoyable the process of weight loss and lifestyle transformation can be. My staff and I will be with you every step of the way. If any problems or challenges come up, you can avoid feeling discouraged or frustrated by taking advantage of our expert support – for as long and as much as you need it.

As you may know, Mark’s Daily Apple’s third annual 30-Day Primal Challenge is set to begin on September 1st. This makes it the perfect time to grab the Primal Leap kit as the MDA challenge will perfectly complement and enhance the Leap program. There is no better time to take the Leap, and participate in the Challenge! Order the Primal Leap kit today so that your materials will arrive in time to commence the 30-Day Primal Challenge.

And to top it all off, I’ll be giving a FREE bottle of Primal Flora to each Primal Leap customer through August 30. I look forward to taking the Leap with you!

If you have any questions about the program, please call 888-774-6259 begin_of_the_skype_highlighting              888-774-6259      end_of_the_skype_highlighting or email me.

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You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Looks good, Mark! Congrats!

    Suzan wrote on August 17th, 2010
  2. Wow! Tons of great stuff here. Much more than I was expecting.

    Chris wrote on August 17th, 2010
    • Thanks, Suzan and Chris. Yes, I really wanted to put together a comprehensive program that guides people through each little step toward a Primal lifestyle and with an emphasis on weight loss. Additionally, people regularly ask for one-on-one support so I’ve built that into the program. This is really about helping people on an individual basis.

      There’s plenty to learn and experience here for Primal veterans, but it’s especially great for people new to the Primal lifestyle that want added support and direction. It takes the guesswork out of going Primal. Also, it’s the perfect gift for friends and family that are interested in going Primal but don’t know where to start.

      Mark Sisson wrote on August 17th, 2010
  3. That’s sounds like a great plan Mark. Is there a way we can get parts a-la-carte? Like maybe access to the private forum and podcasts but not the whole plan (DVD, Guidebook, etc?)

    Primal_Joe wrote on August 17th, 2010
    • Many of the components of the kit are complementary and work together, so some elements are exclusive to the kit. How to Forage, the Guidebook, the Podcasts etc. are only available to Primal Leapers. The abridged audio book of The Primal Blueprint will be sold separately soon.

      Mark Sisson wrote on August 17th, 2010
      • Maaaark!!! :(
        I bought many of your other products which are included in the leap kit, but I want the foragers kit! and I kinda want the dvd too… pleeeeease make it available separately some day!

        Tony Ingram wrote on August 17th, 2010
  4. It looks great! I’m going to highly recommend to my friend who saw how positive going primal was for me.

    Lars1000 wrote on August 17th, 2010
  5. This is great news! Thanks Mark.
    As Primal_Joe asked, can I get the Primal Leap without the Primal Blueprint and the Cookbook? (I already have them).

    Ruth wrote on August 17th, 2010
    • Originally, the PB and PB Cookbook weren’t going to be included in the Kit. At the last second I tossed them in. Consider them freebies and give your extra copy to friends and family members or your local library.

      Mark Sisson wrote on August 17th, 2010
  6. I’m so flattered: no one has ever described me as “sofisticated” before!

    I am forwarding this information on to others.

    thanking Mark & staff once again for all this & more!

    Peggy wrote on August 17th, 2010
  7. This is the *perfect* gift — just what I was looking for, for a friend of mine. She isn’t ready to take the leap yet — but when she is, this will be exactly what she needs. Thank you!

    rozska wrote on August 17th, 2010
  8. Having spent hours and hours answering questions by people over here when they ask about the PB it will be great to point them to one complete answer! Especially as you have put some on audio and multimedia, it’s amazing how many people seem resist to reading a ‘book’!

    Kelda wrote on August 17th, 2010
  9. This is great stuff Mark. You are well on your way to helping out 10 million people – believe me. There is nothing like knowing you made a big difference in someone elses life. WIth Primal Leap you will be changing thousands of lives who will then recommend this to their friends and family members and change thousands of more lives.

    You are too cool!

    Primal Toad wrote on August 17th, 2010
  10. Mark, Can the primal leap be use by two people at the same time, as in my wife and I “taking the leap” together? Or is there things in it that would not allow this, ie worksheets ans such?

    Dirk wrote on August 17th, 2010
  11. Two questions. Crossfit–will that fit into the exercise part of this? Second, when I make this kind of leap, foods have to be family friendly–or at least a basis for a 7 and 5 year old. I’ve read this is a way of life for all ages, but making a leap is a lot easier on an adult. Thanks for your insight.

    Tricia wrote on August 17th, 2010
    • I’m not sure what kind of food is more friendly to a family and children than Primal food. But seriously, yes, the Leap kit and How to Forage in the Modern World in particular, will walk you through exactly what to purge and what to fill your kitchen with. It also includes a Primal Blueprint shopping list. Combined with the cookbook and the one-on-one support you won’t have any problem feeding a family while making the Leap.

      You will be asked to do specific workouts in the Guidebook, but yes, CF can be worked into the program if you wish.

      Mark Sisson wrote on August 17th, 2010
  12. WOW! That really is an incredible deal! What a comprehensive package for folks :) Right on.

    Ellen wrote on August 17th, 2010
  13. Mark, how will this work for us “elder apples” — 50+, perhaps medically challenged through surgery, past cancer, etc.? I have spent enough money to buy a small Third World island on weight loss stuff in my life, so you will understand if I’m a bit cautious here. (I *do* use PB and have managed to get 14 pounds off since April without driving myself crazy. Thanks for that.)

    Joellyn wrote on August 17th, 2010
  14. Any chance for a reduction since I already purchased the book and the cook book? Sounds like a great program and I am already starting to see the results in how I feel.

    Kathy wrote on August 17th, 2010
    • Originally, the PB and PB Cookbook weren’t going to be included in the Kit. At the last second I tossed them in. Consider them freebies and give your extra copy to friends and family members or your local library.

      Mark Sisson wrote on August 17th, 2010
  15. Congratulations, Mark! Looks fantastic! I will definitely recommend to anyone looking for a permanent fix in their life. PB has been the best lifestyle change I’ve made and I owe it all to you and our Primal community!

    Good luck with the launch!

    Primal K@ wrote on August 17th, 2010
  16. Mark I am desperate to buy the kit but another $30 just for S&H makes it an even harder decision which I am sure it is worth it. I will have to wait to ask for it as a Christmas present…. :-(

    It would be so much better if we could pay for it over a few installments

    Maria wrote on August 17th, 2010
    • Contact 310-317-4414 or 888-774-6259 (if in the US) if you’re interested in a payment plan.

      Mark Sisson wrote on August 17th, 2010
  17. forgot to mention that I live in the UK

    Maria wrote on August 17th, 2010
  18. I’ve learned alot from reading this blog over the past few months that I add into my lifestyle daily. (adding primal aspects greatly helped my chronic stomach and digestion issues) I’m sure this primal leap is a great purchase. The one on one might be worth it alone. However it seems this is mostly geared toward weight loss. I recently got to the bf% I want to hang Around.(using mostly cw) I’m now trying to gain muscle mass whiles staying At this bf. Would the primal Leap be good for someone In my situation who is trying to gain ratherthan focus on weight loss?

    Greg wrote on August 17th, 2010
    • More specifically the Guidebook is about dialing in diet, exercise and lifestyle behaviors to achieve your genetic potential. For most people this means weight loss. For others it could mean putting weight on. Also, the kit is much more than the Guidebook, and, of course, there is the one-on-one support where we can help tailor things to your needs.

      Mark Sisson wrote on August 17th, 2010
  19. Release the abridged audio book already!!!! :)

    Oliver wrote on August 17th, 2010
  20. Dude… this is totally assume!!!

    Tom wrote on August 17th, 2010
  21. Well I’ve been wanting to get the cookbook plus the one on one will be a good resource. Hopefully I’ll be able to learn how to gain some muscle without sacrifing over health and wellness. Count me in on the leap !

    Greg wrote on August 17th, 2010
  22. Oh I wish I had the money for this! I just sold some stuff on ebay so I could buy smaller clothes due to following PB! There comes a point where punching more belt holes just isn’t enough.

    How much home-grown rabbit meat would you take in trade? [g]

    curiousalexa wrote on August 17th, 2010
  23. This is freaking awesome Mark!! Nice work.

    Quick question as I know you are a busy man: Primal Guide to Foraging – specific to USA foods or quite generic and would suit the entire planet?

    Jamie wrote on August 17th, 2010
    • Would suit most locales, but with some specific tips here and there that may only apply to US residents – sort of like MDA.

      Mark Sisson wrote on August 18th, 2010
  24. Looks great… I’d be down to buy it but I already have the book & cookbook… don’t need duplicates. Any chance you’ll over a separate deal for people like me? :-)

    Michelle wrote on August 17th, 2010
    • Hi — he already answered this above. Consider the two books as freebies and give them away to friends or a library.

      Jen wrote on August 17th, 2010
  25. Congrats Mark! I hope to be able to scrounge up the cash to get this thing started. You’re the man!

    Grayson wrote on August 18th, 2010
  26. Mark,

    I have already lost over 45 lbs following the Primal Blueprint. My weight loss has stalled or at least slowed significantly. I still have 20 or more pounds to loose. Is the kit for folks like me who have already had great success, but still have weight to loose?

    Kev wrote on August 18th, 2010
  27. If my husband and I wanted to do this together would we need two?

    Michelle wrote on August 18th, 2010
  28. Two great questions above.

    Mine is: Does PBL address the most difficult part of weight loss, giving up the grains & sugar when you want to, but have constant cravings for them?

    Second: Will my 70yo MIL who believes she can’t do anything more assertive than tai chi be able to do PB Fitness? I think yes; she thinks no; will PBL convince her?

    I’m planning to buy PB and I think this is how I’ll do it! Thanks!

    MamaGrok wrote on August 18th, 2010
  29. Thanks Mark – just bought it. I think it will help with focus – or lack thereof.

    hiker wrote on August 18th, 2010
  30. Mark looks like a good package for all your information.

    While I’m already in shape and eat right, I hope this helps some people to do the same.

    I do wonder though, PB and PBF seem to be a much overall cheaper way to go as far as information, and the rest of the money could be spent on good cross-training shoes.

    But who am I to talk, I spent $2000 on making my own CF gym. =)

    George Mounce wrote on August 19th, 2010
    • Yes, the PB and PBF might be the right fit for some people. The Leap is much more though. It provides step-by-step guidance, one-on-one support and many other features.

      Mark Sisson wrote on August 19th, 2010
  31. What an awesome program! It would have been perfect for me a year ago, when I weighed 85lbs more, but I can see still getting a lot out of it as I tackle the last 50ish lbs. The package is on the top of the list when we are off the unemployment line.

    Jennifer wrote on August 19th, 2010
  32. Is the Fitness Guidebook in the Primal Leap Kit the same as the Fitness eBook that came out a while back?

    Thanks!

    September wrote on August 20th, 2010
  33. I’m a lacto-ovo-pescatarian at present. I’m not interested in eating red meats & do not currently eat chicken, but “might” consider chicken. I’m also hoping to lose the excess fat (maybe 10-15 lbs) & lean out. Will the PB & PBL work for me or not, due to the emphasis on meat eating? I do believe in the elimination of sugars, grains & even dairy. I am interested in PB/PBL due to the general philosophy behind it, but am not sure if it’ll work for me, as I’m not willing to start eating red meat. What do you think? Thanks.

    Cass wrote on August 21st, 2010
    • Yes, it will work! I think you’ll find Mark’s wife is in that category too and she looks awesome!

      I was an ovo-lacto-vegetarian when I started this but after 3-4 months started including all animals and haven’t looked back.

      With eating fish already along with eggs you will have no trouble. It’s the dropping the carbs below 100 g a day that makes all the difference and that’s achieved through dropping the grains and sugar, combined of course with moving about slowly (ie dropping the chronic cardio) that aids the fat loss.

      Welcome :-)

      Kelda wrote on August 21st, 2010
  34. Expensive!

    Uncle Herniation wrote on August 22nd, 2010
  35. My Primal Leap Kit came today!!! Very well done and well worth the money!! This is the greatest thing since sliced … errr … spinach bread!

    Dawn wrote on August 30th, 2010
  36. Whoohoo! I got my hands on my Primal Leap Kit!
    I can’t help but notice though that on page 139 (Improve Omega-6:Omega-3 Ratio), items 2 & 3 are detailed with exercise descriptions (instead of diet details).
    I wonder what those descriptions were supposed to say…

    Grok Geist wrote on September 5th, 2010
  37. Its crazy how much more attention I aquire from the other gender when I smoke cigars!

    Eboni Gilyard wrote on August 23rd, 2011
  38. 201086 beers on the wall. sck was here

    a201086 wrote on October 29th, 2011
  39. Some truly prime articles on this site, saved to my bookmarks .

    walmart kindle wrote on March 2nd, 2012

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