Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
3 Jan

Introducing The Primal Blueprint: Updated and Expanded Paperback Edition

With strong sales of the original hardcover Primal Blueprint book over the past three years, I was honored by a request from mainstream retailers (Amazon, Barnes & Noble, etc.) to produce the Primal Blueprint in paperback. Piece of cake, right? Get rid of those couple annoying typos, edit a bit here and there, then fire up the presses, right? Not quite. In the past few years, plenty has happened to further shape and refine the Primal philosophy. Much of this progress has come from the amazing contribution of the Primal/paleo/evolutionary health community: lively commenting and blogging on the Internet, and the magic of live connections at presentations and conventions. The movement has exploded beyond my wildest dreams and continues to pick up momentum daily.

I took advantage of this paperback opportunity to carefully review the original work (really enjoyed the read – 5 stars!) and all the feedback we received about it. I’ve refined and clarified the Primal philosophy on stuff such as fruit (exercise more moderation and selectivity on today’s year-round supply of overly-cultivated offerings), macadamia nuts (ranked superior to other nuts and seeds due to unfavorable omega-6:omega-3 ratios among other nuts and seeds), the Primal Essential Movements (adding a practical element to the “Lift Heavy Things” lifestyle law) and much more. I carefully edited and reworded certain sections to improve readability. I also included some really cool bonus material, including an incredible full-color, 16-page insert of seven of our favorite success stories and their stunning before/after photos: Malika Duke, Nick Laszlo, Michelle Matangi, Dave Parsons, Deanna Eberlin, and Wade Baker. Other bonus material in the paperback:

  • Pictorials, detailed descriptions and workout log pages for the Primal Essential Movements and Primal sprint workouts
  • “Hacks” for each of the 10 Primal Blueprint lifestyle laws to promote quick results in body composition, fitness, athletic performance, daily energy levels, and reduce disease risk factors and reliance on medication
  • Common questions and stumbling blocks – pulled from reader submissions
  • Commentary on diets and dieting, including compare/contrast of Primal Blueprint with other popular programs

I wouldn’t say you need to read this book if you’ve read the hardcover, but it makes for an excellent gift for a friend or loved one to become acquainted to the Primal Blueprint philosophy – especially during the time of year that people are inspired about new beginnings. Thanks for your interest and continued support.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I, too, am confused about how to buy the new version on Amazon. I bought the Kindle version via the link on this post and discovered it was the old version. I am not going to return it as I figure I have gotten more than that value from the website.

    But I would like to buy the new paperback version and am not sure how to make sure I am ordering the 2011 version. The link on this post sends me to a page with the cover of the old version and the reviews for the old version.

    Sounds like your publisher needs to get with Amazon to make sure your readers can get the current version. Looks like it will sell fast!

    (I too vote for the Kindle version of the new edition.)

    Ellen wrote on January 5th, 2012
  2. Another vote for a Kindle edition.

    washington wrote on January 5th, 2012
  3. Is it this version? (have to check before I buy – looks like it but you never can tell)

    Bex wrote on January 5th, 2012
  4. I just got the hardback like 3 weeks ago kind of bummed to find out a better version is out now after buying the other one…

    Jerry wrote on January 5th, 2012
  5. I vote for a Kindle Version too.

    Edward wrote on January 6th, 2012
  6. Hello from Spain.
    When Primal Blueprint in Spanish?
    Thank you.

    Io wrote on January 7th, 2012
  7. Hello from Brazil!
    Another vote for Kindle version, plz!!

    Renato wrote on January 8th, 2012
  8. Say this report today – was curious about any perspective you might have on this. (fought my eye since I’ve increased my red meat and bacon intake from nearly zero to very regularly on this primal diet

    Processed meat ‘linked to pancreatic cancer’

    Martin wrote on January 14th, 2012
  9. Does the updated version of the book include the new food pyramid?

    RalucaSings wrote on January 20th, 2012
  10. Of course I bought the original version about a month or so ago…story of my life, I can’t reason myself into buying it again just for the extra content.

    Congratulations on it however. It is good to know you are continuing to improve it so that you can help more individuals who want to get control over their health and fitness.

    Ryan Bell wrote on January 29th, 2012
  11. Still no Kindle version?

    David Perch wrote on July 8th, 2012
  12. Is there a pn updated Kindle version yet?

    Matt wrote on September 13th, 2013

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