Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
18 Oct

Introducing The Primal Blueprint 21-Day Total Body Transformation

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.

I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.

What’s This New Book About?

The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.

Friends and members of the community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.

Who’s It For? What’s in It?

There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.

I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.

If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.

Inside the 192 pages you’ll find:

  • Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
  • Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
  • Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
  • Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
  • Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
  • An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.

What Do I Win for Helping Put This Book on the NYT Best-Seller List?

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

Order 1 Copy and You Get:

1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?

2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.

3. $10 Gift Certificate to Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at and expires on 11/30/11.)

Order 3 (Or More) Copies and You Get:

1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…

2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.

3. Plus an additional $10 Gift Certificate to, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at and expires on 11/30/11.)

Order 8 (Or More) Copies and Help Change The World!

Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.

Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?

100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!

1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!

How Do I Win?

1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:

2. Email your receipt (or shipping confirmation) to the appropriate email address:

Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!

3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)

Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).

Fine Print:

  • Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
  • Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
  • I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
  • The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Bought my copies and spread the word. I also gave my friends a buyback offer.

    If they get the book, give it an HONEST attempt and see no positive results after two months; I’m buying their copy from them.

    GeekGrokker wrote on October 20th, 2011
  2. Bummer, I literally just ordered a kindle and this was the first book I bought for it. I didnt realize it wouldnt count.

    Katie wrote on October 20th, 2011
  3. Mark,

    I was sorry to hear kindle doesn’t count but I got it for my hubby’s kindle anyway.

    I can’t wait to read it. I hope to see a total body transformation although I am semi primal already…

    Thanks for spreading the word.

    loligoss wrote on October 21st, 2011
  4. Just got mine !

    Tatiana wrote on October 21st, 2011
  5. I just ordered my book. I am so excited. This is my first Primal book … yay! I hope this helps with the New york Times list.

    Sandy Payne wrote on October 21st, 2011
  6. Ordered mine via Kindle because I don’t do paper books anymore. Wish it counted towards your goal Mark, NYTBSL really should rethink the way they list their BS’s based on advances in technology, particularly when it is decreasing the destruction of natural resources. Not your fault. I’ll enjoy and use the content no matter what.

    Alenas wrote on October 21st, 2011
  7. Is it okay that I bought it for my Kindle app? It’s already downloaded! I’m not concerned about the prizes but I want to help it top the NY Times best seller list. They do count electronic purchases, too, right?

    Margaretrc wrote on October 21st, 2011
  8. Oops. Should have read further in the comments. It’s a bummer that electronic purchases don’t count! I truly don’t understand why. A purchase is a purchase! But I live in a small apt. and have no room for physical books. Will like it in FB, though and hope someone who does have room buys it.

    Margaretrc wrote on October 21st, 2011
  9. I just ordered from then read this so have cancelled and reordered from .com….shame in a way cos means I now have to wait weeks for my book and have left a much larger carbon footprint getting it here but really want it, and freebies – and its all for a good cause!x

    HelenC UK wrote on October 22nd, 2011
  10. Hi Mark, I pre-ordered your book some time ago (before all of these special bonuses) and was thrilled to get it as soon as it came out.

    Is there any chance that those of us who pre-ordered could get in on these bonuses?

    Gary Morris wrote on October 22nd, 2011
  11. So, if I order today, October 22nd, I don’t get the other offers? Hmph! I was out of town, working 14-hour days, and do not carry a computer with me. Hmph!

    cjbrooks wrote on October 22nd, 2011
    • cjbrooks, all offers are good through Monday the 24th. Go for it!

      Mark Sisson wrote on October 22nd, 2011
  12. Been primal eating since April 2011 – feeling awesome and ready to take it to the next level!

    Kelly wrote on October 22nd, 2011
  13. There is no excuse for the many pulses of bright light in that video; making my fellow humans stare directly into a strobe light is wrong.

    (Otherwise enjoy the site.)

    Jeffrey of Troy wrote on October 22nd, 2011
  14. want to order from but I realize that it will cost me around 30$ more to bring the book in Canada with brokage and duty… It make me laugh …where is the free trade agreement??? Just bad that I will miss those freebee buying from ;-(

    Bon succès à toi MArk!

    Harry 😉

    Harry wrote on October 22nd, 2011
  15. I got my copy and was able to begin right away (purge!) Great guide, thank you!

    Chriss Thompson wrote on October 23rd, 2011
  16. Hola Mark –

    I’m in the process of purchasing the book online, and I’m looking for a second book to add to it to get free shipping =) I haven’t read the Primal Blueprint, though I do read your blog and have followed a paleo diet for a few months now. I’m debating between getting the Primal Blueprint or one of your cookbooks so I’m not always cooking from my laptop. I realize good info is in all, but I wasn’t sure how much more info is in the Primal Blueprint from your new book. Thanks!


    Catherine wrote on October 23rd, 2011
  17. Just ordered mine. I’m hoping there is something in there about moving kids over to the primal way of eating. My husband and I are very excited about having our whole family living a healthy and fit life!

    Renee wrote on October 23rd, 2011
  18. Hey hey , I wrote to my cousin in USA, she buy it in store, will ship it to me from Toronto in november and here we go the freebee! 😉

    I’m going bed with the podcast on my ipod!

    Thx MArk!

    You french canadian friend! 😉

    Harry wrote on October 23rd, 2011
  19. I just ordered mine, and got the freebies right way! Nice. Except there was no $10 coupon…doesn’t that come with buying one book?

    Kendra wrote on October 24th, 2011
    • Oh oops never mind…just saw it in the actual email portion!
      Thanks again!

      Kendra wrote on October 24th, 2011
  20. Is there any update on how things are going toward the bestseller list?

    Roland wrote on October 24th, 2011
  21. I came across your blog. I wanted to change the way I eat, increase my energy and take off more weight. You onvinced me to purchase your 21 day Primal Blueprint total body transformation book along with your quick and easy meals book. I am brand new to Primal Footprints, any suggestions, just began training for my 1st sprint triathlon set for in the early spring. Thanks

    Michael wrote on October 24th, 2011
  22. purchased my copy, and also a copy of primal recipes under 30 minutes. I truly hope that this makes it to the NYT best seller list. I love this site and this community a lot and though I am a recent newcomer and I will be sad to see it grow so big, I think that more people out there could really use this help sleeping, getting moving, having sex, and feeling better, period.

    Lynh wrote on October 24th, 2011
  23. Mark – I just ordered mine from my favorite indie neighborhood bookshop! It will be in on Weds. Can’t wait ! The guy who took my order was fascinated. Usually when I order books they get an extra one or two for the shop. I guess I’m known for ordering cool books!

    Gail – still cured of Diabetes after going Primal/Paleo. Thanks for the inspiration and guidance Mark !!!

    Gail wrote on October 24th, 2011
  24. I just placed my book order. Looking forward to it!

    Mileni wrote on October 24th, 2011

    ROBBIN wrote on October 24th, 2011
  26. I just ordered my copy. I hope I dont regret it.

    Debbie_Downer wrote on October 24th, 2011
  27. Hey all,
    I just ordered 5 copies, but I can’t figure out how to send the receipt via email. only allows me to see the invoice if signed in with my password and username, which I would prefer not to give haha. How has everyone else done it?

    Graeme wrote on October 24th, 2011
  28. Can I use my $20 gift towards an e-book version of the cookbook?

    ahappywife wrote on October 24th, 2011
  29. Just ordered mine. It looks interesting! Nothing else has worked so far.

    Kristi B wrote on October 24th, 2011
  30. Just in the nick of time! Can’t wait to read your new book. =)

    Gayla wrote on October 24th, 2011
  31. I realize I am late to this offer, but I am waiting for the book to come out on iBooks. What I really want to know is how can I get the primal living in the real world book?

    Talliscott wrote on October 27th, 2011

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