Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
18 Oct

Introducing The Primal Blueprint 21-Day Total Body Transformation

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.

I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.

What’s This New Book About?

The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.

Friends and members of the community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.

Who’s It For? What’s in It?

There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.

I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.

If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.

Inside the 192 pages you’ll find:

  • Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
  • Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
  • Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
  • Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
  • Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
  • An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.

What Do I Win for Helping Put This Book on the NYT Best-Seller List?

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

Order 1 Copy and You Get:

1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?

2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.

3. $10 Gift Certificate to Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at and expires on 11/30/11.)

Order 3 (Or More) Copies and You Get:

1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…

2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.

3. Plus an additional $10 Gift Certificate to, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at and expires on 11/30/11.)

Order 8 (Or More) Copies and Help Change The World!

Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.

Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?

100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!

1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!

How Do I Win?

1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:

2. Email your receipt (or shipping confirmation) to the appropriate email address:

Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!

3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)

Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).

Fine Print:

  • Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
  • Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
  • I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
  • The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Just ordered one copy which will help many. Have your other books. Have visited your site for a couple of years now though I am quiet here. Thank you so much for your hard work. You are making a difference.

    Lisa wrote on October 18th, 2011
  2. The book is now #6 on Amazon for all books! Plus #1 for “Diets” and #1 for “Exercise and Fitness!” I bought 3. Grok on!

    Peace Karen wrote on October 18th, 2011
  3. Just ordered 3 copies. Can’t wait to share them with my friends who will appreciate your book, Mark. Sent my e-mail for the free gifts and as I’m typing this, they are already in my mailbox. Thanks, Mark. I can’t wait to start reading.

    Eva LaRoche wrote on October 18th, 2011
  4. I’m surprised to see the cover picture you chose was of people running considering your stance on running. I myself have avoided it for years unless while playing or in trouble with the law. Running to me screams boredom and torture (unless, like I said, it’s in the form of play). Not trying to hate that’s just my first impression. I love your shit. So thankful someone is tapping into whats real, getting attention for it and helping others see the way.

    drea wrote on October 18th, 2011
    • Drea, that’s my wife Carrie (55) and I (58) sprinting on the beach. She’s pretty damn fast…and we had fun shooting that.

      Mark Sisson wrote on October 18th, 2011
      • Mark since you’re checking the comments what’s your opinion on the book Born To Run and its argument that the reason why chronic cardio people, your former self included, get so much damage to their bodies is because they have terrible foot posture from modern shoes, putting all their weight on their heels instead of their front balls and thus bypassing most of the shock-absorbant foot arch and letting the ankles, knees and even head/brain absorb too much of the shock.

        We even evolved nuchal ligaments on our necks as soon as we stepped out of the woods and into the savannah to stabilize our heads while running (but studies found that marathoners/joggers still get gradual brain damage — because they are heel strikers and don’t know how to run properly).

        Also I wonder if some of the over-training & heart plaque buildup problems seen in some studies may be caused by arrogant marathoners who think they’re invulnerable, and also by runners who mostly burn carbs and thus don’t know their own anaerobic thresholds – it’s easy to “overclock” your muscles and make them go anaerobic which in turn makes your heart pump like crazy for more oxygen when you’re constantly carbing up during the race.

        But a study found that after 2-4 weeks of high-fat ketogenic dieting aerobic runners become just as efficient at feeding their aerobic muscles with fat as the carb-burners. Except a fat-burning marathoner can’t afford to over-exhaust his muscles and deplete his glycogen stores so they have to pace themselves better.

        Wouldn’t our ancestors, who, according to the book, could outrun & outsweat most prey (when tracked properly) including horses & deer, mostly run on fat when hunting, as opposed to gatorade?

        mm wrote on October 18th, 2011
  5. I just ordered one on-line, thank you Mark for helping to change my life!

    Opies wrote on October 18th, 2011
  6. Help…i can’t download the freebies. it is a pop-up issue? it just doesn’t do anything.

    Brett wrote on October 18th, 2011
    • sorry..nevermind. i was adding an extra letter at the end.

      Brett wrote on October 18th, 2011
  7. Ordered – can’t wait!

    Margaret H wrote on October 18th, 2011
  8. Can someone help me with this please. I’ve just ordered and paid for 3 books (plus Primal Blueprint Quick and Easy Meals, and Everyday Paleo). Amazon have sent me a confirmation email acknowledging my order and payment, saying my order will be shipped soon. Do I forward the confirmation email to Mark or do I have to wait til I get my books. I’m in Australia so it will take a couple of weeks for me to receive the books. Thanks.

    Marg wrote on October 18th, 2011
    • If you ordered from the .com website just forward your confirmation email, no need to wait :)

      AlexAyesha wrote on October 19th, 2011
  9. 3 to Australia!

    Katerina wrote on October 19th, 2011
  10. UK fans, I just ordered the book through, and the price with “slow” shipping was only slightly more than through amazon UK. Hope this helps to push it to the top of the NY Times list and spread the word!
    Mark, when are you coming to the UK to spread the word here?

    Simon M wrote on October 19th, 2011
    • Yep, I used .com too (ordered three from Scotland), everyone from outside the US can do the same if they are willing to pay a little extra for shipping; I reckon that’s the least we can do to say thanks to Mark for all the work he does here.

      Where are you guys looking for the ranking though! Please post a link.

      Kelda wrote on October 19th, 2011
      • Kelda, here is the link:

        Mark’s at number three right now, though I suspect Steve Jobs is going to be tough to beat for the time being.

        Also, on a somewhat related note, Wheat Belly is number 34. You may want to help Dr. Davis out as well.

        Raphael wrote on October 19th, 2011
        • Wheat Belly has very mixed reviews in the Paelo world and doesn’t really help our case with some sloppy reporting of the ‘facts’.

          Thanks for the links!

          Kelda wrote on October 19th, 2011

        you can sort by specific genres using the tabs on the left.

        AlexAyesha wrote on October 19th, 2011
  11. Marg, just forward your Amazon order confirmation to :-)

    Simon M wrote on October 19th, 2011
  12. Mark,

    Ordered three copies. Two will be upcoming gifts to some Paleo-enthusiasts but people who may need a good kick in the butt!

    Thanks again. Keep up the good work and the positive attitude.

    Much Love,

    Chris wrote on October 19th, 2011
  13. Ordered the book last night and received my coupons this morning. Can’t wait to get the transformation started!!

    Donny wrote on October 19th, 2011
  14. Hi Mark, I just order my copy and can’t wait to get it so I can continue my journey to obtaining better health. Let me thank you for all the help I get daily from Mark’s Daily Apple. You do a remarkable job with all the information on the website. Thank you again and please continue, you have made a difference in my life and I know in the life of a lot more people.

    Andrea Moreno wrote on October 19th, 2011
  15. Hi Mark. I’ve been reading around on your blog for a while now and have incorporated some primal habits into my family of six a little at a time successfully. It all started with your ebook that I purchased a couple of years ago. I would like to support your cause to make this mainstream and would love to try out your new stuff. I don’t have high hopes immediately, but would like to send copies to my parents and sister also in hopes that they will come around.

    I was thinking about ordering three copies and having one come to me, one to my dad and one to my mom at different addresses. If I place each of the orders together, does that mean I get the audio and extra $, but they don’t get the extra gifts? I was considering placing three different orders to ensure that they both get the $10 to spend and the ebook and podcast. Am I misunderstanding the choices?

    Jimeh wrote on October 19th, 2011
  16. Just ordered my 8. These will make amazing gifts :) Thanks for all your hard work, Mark!

    Lauren wrote on October 19th, 2011
  17. As of noon on Wednesday, the book is number 3 on Amazon’s best seller list!

    Emily wrote on October 19th, 2011
  18. ordered!

    Dan Riley wrote on October 19th, 2011
  19. Woow… I ordered my book yesterday and got it today. I didn’t request overnight either. Thank you,!!! I’m gonna start reading it on my way home in–half an hour! Excited now! *grin*

    Penny wrote on October 19th, 2011
  20. I just ordered it! Looking forward to reading. The autumn in Norway is dark and cold. I need some inspiration:)

    Camilla wrote on October 19th, 2011
  21. Just ordered my copy and I’m ready to start this journey! Can’t wait to see the results. I hope you never get tired of hearing that you’re doing amazing things here and changing people’s lives for ever! Thank you!

    chris wrote on October 19th, 2011
  22. AWESOME! I saw this book was coming out when I ordered the Quick & Easy cookbook last month and just emailed off to get the freebies <3

    BTW, I just started it today (there was a potluck yesterday, lol) – Day 21 happens to be my 40th birthday!

    Only had to do the physical challenges as my pantry has already been purged and converted for over a year (minus my husband's Guinness which I don't even want to drink) but, hey, the physical is what I need help with!

    Naomi Kuritzky Regan wrote on October 19th, 2011
  23. Got mine! Very excited; changed my eating while I started reading PB; looking forward to the push of a helpful plan!

    Kristen wrote on October 19th, 2011
  24. I just placed my order for 8 books. I’m ready to start spreading the word!

    Bodhi wrote on October 20th, 2011
  25. Hi Mark,

    I would love to help you hit the charts but the offer is only if you buy it from amazon am I correct? Since I live in sweden free shipping is not available and the cost is at the moment too much for me. If I buy it from a onlinebookshop in sweden I wont help you hit the list or what? I guess I dont get the offer either which is sad.

    Sometimes it sucks living outside the US. Both when it comes to crossfit and marksdailyapple.

    Anna L wrote on October 20th, 2011
  26. Awesome! Just ordered eight.

    Homer wrote on October 20th, 2011
  27. Ordered on the 18th and still have not received any confirmation or freebies. :(
    Can’t wait to get my Grok on!!

    James wrote on October 20th, 2011
    • James, maybe check to be sure you emailed your receipt to the correct email address?

      Mark Sisson wrote on October 20th, 2011
  28. Just purchased the book on Amazon! Can’t wait to get it and continue on with my amazing new lifestyle.

    Dave wrote on October 20th, 2011
  29. will your book be available thru Apple on iBooks anytime soon?

    eo wrote on October 20th, 2011
  30. Hell, I’m buying the book just b/c I want it. The freebies are a nice touch though 😀

    LisaL wrote on October 20th, 2011
  31. I was just introduced to your website by an awesome friend of mine.
    PB makes so much sense. I’ve only read through a few pages, but what I’ve seen so far is absolutely fantastic.
    I will definitely be ordering a copy of your latest book and The Primal Blueprint as well.

    Josh wrote on October 20th, 2011
  32. Just ordered mine, should see it by tuesday… so excited!!! =)

    Siren wrote on October 20th, 2011
  33. SHOOT! Wouldn’t you know it!! I’m a kindle reader and got my edition before I read the fine print! ROFL Sorry I could not help. But, I look forward to getting in to the book.

    Bill wrote on October 20th, 2011
  34. crap, sorry! I ordered the kindle edition today and didn’t realize that it didn’t count. I emailed my receipt to you before I read the whole deal, and you sent the gifts anyway. Sorry. I would have purchased the actual book had I read closer.

    Michele W wrote on October 20th, 2011
  35. Question. What do they mean by the product is available to any single product? Does that mean, I can’t order anything that might come in bulk, like 4 pack or something?

    Angeline wrote on October 20th, 2011
  36. Glad to support your cause Mark. Appreciate this book/tool, I hope it helps me break through to additional family and friends. Anything to spark conversation and good old fashioned trial and error. Purchased 10 books to help get the ball rolling! Lastly, great to meet you in Austin… Erin gave birth to our daughter Annie July 27th and she is one happy little primal baby!

    T.J. Estep wrote on October 20th, 2011

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