Introducing The Primal Blueprint 21-Day Total Body Transformation
UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!
After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.
I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.
What’s This New Book About?
The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.
Friends and members of the MarksDailyApple.com community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.
Who’s It For? What’s in It?
There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.
I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.
If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.
Inside the 192 pages you’ll find:
- Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
- Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
- Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
- Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
- Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
- An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.
What Do I Win for Helping Put This Book on the NYT Best-Seller List?
UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!
Order 1 Copy and You Get:
1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?
2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.
3. $10 Gift Certificate to PrimalBlueprint.com: Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)
Order 3 (Or More) Copies and You Get:
1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…
2. Audio recording of the original Primal Blueprint (released in 2009) - Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.
3. Plus an additional $10 Gift Certificate to PrimalBlueprint.com, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)
Order 8 (Or More) Copies and Help Change The World!
Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.
Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?
100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!
1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!
How Do I Win?
1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:
2. Email your receipt (or shipping confirmation) to the appropriate email address:
- If you purchase 1-2 copies email your receipt to 1book@primalblueprint.com
- If you purchase 3-7 copies email your receipt to 3books@primalblueprint.com
- If you purchase 8 or more copies email the confirmation that your order has shipped to 8books@primalblueprint.com
Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!
3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)
Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).
Fine Print:
- Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
- Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
- I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
- The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.
UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!
Posted By: Mark Sisson
got mine! you’ll make it to #1 this time for sure!
Just ordered the kindle version as well as hardback! Thank you Mark!! PB has made a tremendous difference in my life over the past seven months!
Hey Mark just ordered ur book, its for my wife so i can get her to make the switch
I am ordering so my husband can make the switch
Primal couples for the win!
Bummer! I’m really trying NOT to buy anymore physical books when I have a Kindle. And now with the Kindle Fire coming out, reading books like this is even better… *sigh*
Yes, that’s too bad kindle books don’t count towards the best-seller lists. Lame!
I use kindle for ipad & feel a bit bad about ordering an actual book made from paper. Oh well!
Best of luck to you! I’m looking forward to the book coming in the mail!
Even without the lure of gifts, I’m quite pleased that my pre-ordered copy arrived last week…
Just a heads up for Kindle owners: The last section of this book is workbook/logbook/journal. It was created for you to write down and track your progress for the full 21 days. The Kindle version of the book will contain a URL and password that directs you to a webpage where you can download a PDF of these pages, so you can print them out. So whether you purchase a physical version or the digital version it will require some paper to participate in the 21-Day challenge as my team and I designed it.
NOW you tell me! lool… I just bought the book… well, I’ll keep the book but hopefully next time… either way, I’m looking forward to doing the 21 day challenge. I’ve not yet converted from low carb to paleo/primal and I’m really to move forward.
Hi Mark,
Does the kindle version of the book help you to the top of NYT list? I had heard that they only counted the paper books. I’d rather purchase the kindle version, but if the paper version helps, I will do that instead.
Thanks!
Nevermind, I see the answer above.
One for me and one for my stepdad. Here’s hoping it changes his life! Thank you, Mark. This looks like a great resource for those who want to get healthy but feel totally lost.
I got my mom started and she is doing maybe a 50% right now and lost 22pounds in one month. She has a lot to lose but its motivating her to follow it more and more!
This is good to hear! I am happy for your mom and hopeful that my dad can see the same results.
I got 3! I am excited to get the book but the local stores already sold out what they had so I ordered through amazon.
the background music in the video is the same jingle that “Marathon Talk” podcast uses. Ironic.
Just ordered it!
I JUST sent my receipt to the worker bess, and got the gifts almost instantly. Bravo worker bees!
Just ordered my copy, cannot wait for it to arrive
I was disappointed to see that you are not including Kindle purchases in this promotion. I pre-ordered my Kindle version several weeks ago and am a loyal visitor to this site.
Whatever version of the book we purchase, we are all contributing to your success….
I know you’ve got your eye on the Bestseller List prize, but you should show appreciation for everyone who contributes to your success and buys the book.
Agreed.
I’m in the UK but ordered from the US store! Spreading the word!
Is there any chance this will be coming to the B&N Nook in the next couple of days??? I use a nook color for all of my reading these days and would love to purchase this from BN. I already own all of Mark’s Primal books on my nook and would love add this to my library.
I am excited(!) for this book to arrive and ready for my transition from sugar burner to fat burner. I’m looking forward to adding some strength and muscle, too. Thank you, Mark, for all of the health and lifestyle improvements I have already experienced from your guidance.
Thanks a bunch! I can’t wait to get it! Should be here tomorrow! Using my 10.00 coupon to order the original book!
Mark, regarding international customers and the 8 book offer, am I correct that the problem is the international S&H cost?
What if I ordered 8+ books from abroad, could I have the autographed books shipped to a friend’s US address instead?
Thanks,
AP, if it’s not too late, sure you could do that.Just put a note on the email you send after the Amazon shipping notice.
So excited about the new book, bought my copy today and am spreading the word. Hopefully other folks I know will buy copies too, and those folks who seem really interested will be receiving copies for the holidays. NYT bestseller list here we come! Grok on and Go Primal!:)
Looks great Mark! I’m very excited to check this out, and will recommend it to friends.
Good luck with the rocket ride to #1!
Just ordered mine, Mark. Why not, for ~$18 with shipping? Glad to help put Primal living in front of more eyes!
I don’t know if international purchases made on the US store counts, but I’m surely spreading the word to all brazilians!!!
I hope you get #1!
I’m ordering mine and a few ones as gifts! Thanks Mark!
Shared on twitter, facebook, google+ and linked in!
Well, THREE books get you FREE shipping from Amazon. It rhymes and it is a no brainer: would rather get more books than pay for shipping:-), so 3 books it is!!
Go, Mark and the whole PB community!
Got mine! Thanks so much for working so hard to get everyone involved in a healthy lifestyle. I owe alot of my motivation to you and your website(and books!) and sincerely believe you are making a real difference in the world. Good luck to you and let’s get you on that best seller list!
Just ordered from a Swedish online book store (I’m surprised they had it in stock!).
Awaiting the worker bees decision whether I’m qualified for the good extras or not… ^_^
I wish you a lot of luck with this Mark!
Wow! It’s #19 on Amazon right now!!
13!
(8:37 PM zulu time)
10!
10! 10:15pm Tuesday UK time.