Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
18 Oct

Introducing The Primal Blueprint 21-Day Total Body Transformation

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.

I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.

What’s This New Book About?

The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.

Friends and members of the community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.

Who’s It For? What’s in It?

There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.

I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.

If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.

Inside the 192 pages you’ll find:

  • Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
  • Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
  • Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
  • Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
  • Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
  • An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.

What Do I Win for Helping Put This Book on the NYT Best-Seller List?

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

Order 1 Copy and You Get:

1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?

2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.

3. $10 Gift Certificate to Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at and expires on 11/30/11.)

Order 3 (Or More) Copies and You Get:

1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…

2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.

3. Plus an additional $10 Gift Certificate to, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at and expires on 11/30/11.)

Order 8 (Or More) Copies and Help Change The World!

Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.

Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?

100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!

1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!

How Do I Win?

1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:

2. Email your receipt (or shipping confirmation) to the appropriate email address:

Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!

3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)

Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).

Fine Print:

  • Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
  • Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
  • I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
  • The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I got 3! I am excited to get the book but the local stores already sold out what they had so I ordered through amazon.

    Echo Zard wrote on October 18th, 2011
  2. the background music in the video is the same jingle that “Marathon Talk” podcast uses. Ironic.

    Kelly wrote on October 18th, 2011
  3. Just ordered it!

    Emily wrote on October 18th, 2011
  4. I JUST sent my receipt to the worker bess, and got the gifts almost instantly. Bravo worker bees!

    Emily wrote on October 18th, 2011
  5. Just ordered my copy, cannot wait for it to arrive

    phil taylor wrote on October 18th, 2011
  6. I was disappointed to see that you are not including Kindle purchases in this promotion. I pre-ordered my Kindle version several weeks ago and am a loyal visitor to this site.

    Whatever version of the book we purchase, we are all contributing to your success….

    I know you’ve got your eye on the Bestseller List prize, but you should show appreciation for everyone who contributes to your success and buys the book.

    Peg wrote on October 18th, 2011
    • Agreed.

      Tom wrote on October 19th, 2011
  7. I’m in the UK but ordered from the US store! Spreading the word!

    Matt M wrote on October 18th, 2011
  8. Is there any chance this will be coming to the B&N Nook in the next couple of days??? I use a nook color for all of my reading these days and would love to purchase this from BN. I already own all of Mark’s Primal books on my nook and would love add this to my library.

    Eric wrote on October 18th, 2011
  9. I am excited(!) for this book to arrive and ready for my transition from sugar burner to fat burner. I’m looking forward to adding some strength and muscle, too. Thank you, Mark, for all of the health and lifestyle improvements I have already experienced from your guidance.

    Reid wrote on October 18th, 2011
  10. Thanks a bunch! I can’t wait to get it! Should be here tomorrow! Using my 10.00 coupon to order the original book! :)

    Michelle Trotter wrote on October 18th, 2011
  11. Mark, regarding international customers and the 8 book offer, am I correct that the problem is the international S&H cost?

    What if I ordered 8+ books from abroad, could I have the autographed books shipped to a friend’s US address instead?


    APAndersen wrote on October 18th, 2011
    • AP, if it’s not too late, sure you could do that.Just put a note on the email you send after the Amazon shipping notice.

      Mark Sisson wrote on October 18th, 2011
  12. So excited about the new book, bought my copy today and am spreading the word. Hopefully other folks I know will buy copies too, and those folks who seem really interested will be receiving copies for the holidays. NYT bestseller list here we come! Grok on and Go Primal!:)

    tootsie wrote on October 18th, 2011
  13. Looks great Mark! I’m very excited to check this out, and will recommend it to friends.

    Good luck with the rocket ride to #1!

    Mark Ellis wrote on October 18th, 2011
  14. Just ordered mine, Mark. Why not, for ~$18 with shipping? Glad to help put Primal living in front of more eyes!

    Uncephalized wrote on October 18th, 2011
  15. I don’t know if international purchases made on the US store counts, but I’m surely spreading the word to all brazilians!!!
    I hope you get #1!
    I’m ordering mine and a few ones as gifts! Thanks Mark!

    Bruna wrote on October 18th, 2011
  16. Shared on twitter, facebook, google+ and linked in! :)

    Sungrazer wrote on October 18th, 2011
  17. Well, THREE books get you FREE shipping from Amazon. It rhymes and it is a no brainer: would rather get more books than pay for shipping:-), so 3 books it is!!
    Go, Mark and the whole PB community!

    julia wrote on October 18th, 2011
  18. Got mine! Thanks so much for working so hard to get everyone involved in a healthy lifestyle. I owe alot of my motivation to you and your website(and books!) and sincerely believe you are making a real difference in the world. Good luck to you and let’s get you on that best seller list!

    Lisa wrote on October 18th, 2011
  19. Just ordered from a Swedish online book store (I’m surprised they had it in stock!).

    Awaiting the worker bees decision whether I’m qualified for the good extras or not… ^_^

    Petter R wrote on October 18th, 2011
  20. I wish you a lot of luck with this Mark!

    Primal Toad wrote on October 18th, 2011
  21. Wow! It’s #19 on Amazon right now!!

    Primal Toad wrote on October 18th, 2011
    • 13! 😉 (8:37 PM zulu time)

      Petter R wrote on October 18th, 2011
      • 10!

        AlexAyesha wrote on October 18th, 2011
      • 10! 10:15pm Tuesday UK time.

        Johnfused wrote on October 18th, 2011
  22. What if i trot across the border and buy it? (I’m kidding lol)

    Nion wrote on October 18th, 2011
  23. Purchased…and ready! Thank you for all you do. New to this path but already feeling so great!



    Bonnie Richley wrote on October 18th, 2011
  24. Got mine in my cart, will order this evening when I figure out what else to order to get free shipping!

    HillsideGina wrote on October 18th, 2011
  25. The book is absolutely gorgeous – I love it as it is so visual. I am an avid kindle reader and I would recommend if you have a choice to purchase the book because of the fantastic color graphics – it may be different on the kindle fire however I do not have that one yet.
    These graphics make your message so clear Mark – Congratulations – it is a masterpiece. I got my copy last Friday from Amazon – I had pre-ordered a long time ago. I will be ordering more copies. Thank you so much for such an amazing book that is going to contribute so much to so many.

    Vanessa wrote on October 18th, 2011
  26. I was so excited I had to check if my local B&N had a copy and they did! I picked it up today! At first glance this book looks awesome! I have been Primal since 2009 and although well-established in the lifestyle, I believe this book will be a valuable tool in helping me address those areas in my life that need some work! btw, I love the pics of Carrie in the VFFs!! =)

    Dawn wrote on October 18th, 2011
  27. Just ordered my copy! Can’t wait to receive it! Yeah!!!!!!

    Sue wrote on October 18th, 2011
  28. Just ordered 3 copies and got my freebies right away. Been Primal for about a year now but will give the other two copies away to friends or family. Thanks Mark

    Steve wrote on October 18th, 2011
  29. Any chance this will be a Nook book soon?

    Russ wrote on October 18th, 2011
  30. Not for nothing but the original PB is hanging in there on the Amazon lists, still in the top 500 overall (amazing 2 years out) and top 50 in two of the “diet” categories. (not bad for a fad diet;)

    I’ve ordered 3 and already know to whom 2 of the copies are going. Maybe now I can get my original PB back. Without necessarily naming names I’d be very curious if anyone takes the executive package. As it is there’s a certain baseball team here in Boston that could certainly use your services.

    IvyBlue wrote on October 18th, 2011
  31. OK – I ordered the Kindle version because I want it on my tablet, but I also bought the physical book to give to my Mom. She’s reading the Primal Blueprint right now.

    Susan M. wrote on October 18th, 2011
  32. Just ordered my copy =)
    Congratz and crossing my fingers and toes for nr #1!

    Primal Jan wrote on October 18th, 2011
  33. I’ll post about it to my FB fan page. While I’ll be purchasing the book for my ipad I’ve got plenty of hardcover-book-lovin’ relatives who NEED a copy of your new book. Congrats!

    Lea wrote on October 18th, 2011
  34. In the time it took to post a reply here that I had placed my order, I received an email from MDA with all of my free gifts. Now that is a way to run a business and keep your members happy.


    Sonny wrote on October 18th, 2011
  35. I’ve just bought the kindle version….no free stuff for me, but I do like that I have it now :)

    Rio wrote on October 18th, 2011
    • And since i’m in Australia, and hate waiting for things, thats good enough for me! 😀

      Rio wrote on October 18th, 2011
  36. Just bought it. Was hoping it would come with a free Primal Blueprint book but no luck – so I bought them both from Amazon. :) Can’t wait to receive them!

    Kat wrote on October 18th, 2011
  37. Just bought 3. Don’t think I could eat 8.

    R Dunn wrote on October 18th, 2011
  38. Hi Mark-
    I’m psyched to have added one more book to your count on the way to it being a best seller. This is my 3rd book of yours, and I’m sure not my last. When I sent the receipt, I got the freebies immediately. But its not even about that. Since I’ve reached my starting goals easily, I’ve allowed myself too much slacking (just slightly) lately, and don’t feel as great when fully primal. So this will help me get back on track, and feeling great again! Thanks Mark!!!

    Steve L. wrote on October 18th, 2011
  39. Just bought the book, downloaded the free content and now I’m searching the store for a way to spend my money! :)

    Shaun wrote on October 18th, 2011
  40. Book is ordered and post shared on Facebook! Can’t wait to read it!

    BeccainSC wrote on October 18th, 2011

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