Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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October 18, 2011

Introducing The Primal Blueprint 21-Day Total Body Transformation

By Mark Sisson
225 Comments

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.

I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.

What’s This New Book About?

The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.

Friends and members of the MarksDailyApple.com community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.

Who’s It For? What’s in It?

There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.

I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.

If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.

Inside the 192 pages you’ll find:

  • Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
  • Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
  • Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
  • Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
  • Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
  • An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.

What Do I Win for Helping Put This Book on the NYT Best-Seller List?

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

Order 1 Copy and You Get:

1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?

2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.

3. $10 Gift Certificate to PrimalBlueprint.com: Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)

Order 3 (Or More) Copies and You Get:

1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…

2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.

3. Plus an additional $10 Gift Certificate to PrimalBlueprint.com, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at PrimalBlueprint.com and expires on 11/30/11.)

Order 8 (Or More) Copies and Help Change The World!

Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.

Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?

100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!

1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!

How Do I Win?

1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:

2. Email your receipt (or shipping confirmation) to the appropriate email address:

Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!

3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)

Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).

Fine Print:

  • Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
  • Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
  • I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
  • The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

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189 Comments on "Introducing The Primal Blueprint 21-Day Total Body Transformation"

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Abel James
5 years 1 month ago

Mark, let’s help you hit that New York Times best-seller list! I’m ordering my copy now and spreading the word.

Sonny
Sonny
5 years 1 month ago

Just completed my order through Amazon. Also picked up the Primal Easy Recipe cookbook to qualify for free shipping. Just finished reading the PB 9 days ago and have been trying to live PB since then. Already seeing changes in my weight, energy and attitude. I think the new book is just what I need to answer some questions and jump start my journey with the PB way of life.

health care tourism
5 years 1 month ago

hi mark
i need a full details new yark

aed
aed
5 years 1 month ago

Got mine!

Greg
Greg
5 years 1 month ago

Just so that I’m clear, if I live in Canada there is no rush to purchase the book as none of the extra electronic content will be available?

Brett
Brett
5 years 1 month ago

The promotion for 1+ and 3+ book orders apply, but not for 8+.

S Hill
S Hill
5 years 1 month ago

Just ordered mine. Can’t wait for the transformation. Thanks for all you do!

Sheri S
Sheri S
5 years 1 month ago

I just got mine!

Lester
Lester
5 years 1 month ago

As a Canadian, I have been following Mark’s Daily Apple faithfully for a few months after having gone Primal this past summer. Much to my dismay, as it was for your recent Challenges, you limit participation to within the US, even when you have world wide following. I imagine this is for legal reasons, but it is frustrating nonetheless. In this particular case, can I participate if I order from Amazon.com, even if delivery is abraod, or does delivery have to be to a US address? Thanks.

Stefanie
5 years 1 month ago

It’s available at Amazon.ca as well with the free shipping over $25!! Chapters Indigo doesn’t have it yet though. Get Grokkin’!

Cate Munroe
5 years 1 month ago

This is fantastic! I’m so inspired by you Mark! Looking forward to getting my copy!

Kelda
5 years 1 month ago

Mark – the small print – not outside US!

Loads of us used .com from Europe last time to get you to the top, can you not include us at least for the online accessible content if we use the .com to order … I don’t mind paying the international shipping and waiting a few extra days to get you heading up the lists!

Mark Sisson
Mark Sisson
5 years 1 month ago

Kelda, Greg, Lester, OK executive decision on the fly here. The 1-2 and 3-7 book offers with electronic content are open to anyone around the world who orders from the .com. Sorry about that. We were thinking more about the onerous costs of shipping free books around the world on the 8+ offer.

Greg
Greg
5 years 1 month ago

Thanks. We’ll see what we can do to put you on the Globe&Mail’s book list in Canada.

Kelda
5 years 1 month ago

Thank you, I will go order from .com then 🙂 and I know just who I’m sending them to when they do arrive!

I appreciate the costs of sending freebies overseas isn’t supportable but the online accessible stuff should be no problemo!

Thanks again and fingers crossed we get you in the numero uno spot!

Allison
5 years 1 month ago

The Worker Bees are doing an outstanding job…I received my email with freebies within seconds of sending my receipt! Can’t wait to get my copy! Will probably order more for Christmas gifts.

Jay Ogg
5 years 1 month ago

Had I more money and wanted to create enemies this Christmas, I probably would have ordered 20+ books. Alas, none too many of my nearest and dearest appreciate my sage nutritional/wellness advice, so I will be selfish and just get one for myself… for now…! Looking forward to it. Grok on!

AlexAyesha
AlexAyesha
5 years 1 month ago

Just wanted to agree with the above comments from us non-US people, I’m all for helping you hit the best sellers list, so if I order the book from the US site and have it shipped to my non-US address can I get the freebies?

Tracy
Tracy
5 years 1 month ago

Within 3 minutes: amazon order, receipt received, receipt forwarded, freebies received! whoohoo – many thanks!! The Amazon reviews were very helpful and I ordered the Quick and Easy cookbook based on one of the suggestions there. Grok on!

Lisa
Lisa
5 years 1 month ago

3 books 🙂 Thanks

Alex
Alex
5 years 1 month ago

Ordered!

Ryan
Ryan
5 years 1 month ago

Got mine!

Andrew
5 years 1 month ago

@Mark, that’s an excellent executive decision. You’re back in my good books. I’m sure the rest of your primal fanbase in the UK will be pleased to. I’m on my way to .com to order.

Joanne - The Real Food Mama
5 years 1 month ago

So excited for this!! Hope it goes to #1!!!

Congrats Mark!!

rabbit_trail
rabbit_trail
5 years 1 month ago

I don’t have any money this week, but I posted this to Facebook. I hope we go mainstream. Wouldn’t that make shopping and eating out so much easier? This is so easy and awesome, it will spread.

Nick
Nick
5 years 1 month ago

Mark, you and your team are really impressive and dynamic marketers. I usually disregard any type of marketing on websites, but I want to go out and order your books now. Keep up the strong efforts!!! I love watching the site grow!

Jesse
Jesse
5 years 1 month ago

Hey Mark! Just retweeted your latest post, best of luck hitting the New York Times Bestseller list! I can’t wait to read what you’ve come up with this time.

amarie84
amarie84
5 years 1 month ago

w00t w00t sent my invoice copy in!

B. Knight
B. Knight
5 years 1 month ago

Ordered my book and got my freebies within 5 minutes. Woot! Time for primal to go mainstream!

Jeff
Jeff
5 years 1 month ago

Man, I emailed my Amazon confirmation and received my free gift email in 2 seconds. Sure was fast.

Raphael
Raphael
5 years 1 month ago

Just ordered mine. Mark, I just got your tweet about the book. Is there any way to make an RT more personal? I’ve got my Twitter account connected to Facebook, LinkedIn and Google Buzz. From a marketing perspective, we’ve got the STP; now we just need an enticing promotion in under 140 characters.

jenna
jenna
5 years 1 month ago

seriously? Kindle books don’t count toward the best seller lists?? That… makes me wonder how they can continue to say that when kindle books outsell regular paper books on amazon these days… 🙁 I don’t want any more physical books in my house, I <3 my kindle. I'll have to see if there's anyone I can buy one for as a gift or something…

Tom
Tom
5 years 1 month ago

No kidding! I refuse to buy any new physical books. It’s really too bad I won’t get to check out the password-protected freebies if I order the book for my Kindle.

Lisa
Lisa
5 years 1 month ago

Ok, I’m bummed too. I’m excited about your book and I bought my Kindle version and I’m happy about it, but really, not even some partial goodies for us ebook folk? Feels like it should count for something. I’m a big fan and purchased the original, plus the cookbook…I am just no longer buying physical books anyhow so I can have all my reference in one place, easy to carry.

Mike
Mike
5 years 1 month ago

nook owners are stuck with a paperback copy.

Dave
Dave
5 years 1 month ago

I just picked up my copy, Mark. A Facebook “like” will shortly follow. I really hope you make it to the NYT best seller list. Friends and family like the fact that I’ve transformed my body but can’t come to grips with the way I did it! We need to bring these concepts into the mainstream!

Roland
5 years 1 month ago

Mark,

Does the book help someone start the day they get the book?

Many books have be at least mostly read before you know how to get going. Is there a “quick start” section that lets them get going NOW and then continue reading?

Thanks,

Roland

Mark Sisson
Mark Sisson
5 years 1 month ago

Roland, the point of this book is to get someone started right away. There is indeed a “quick start” section and all the tools to begin going Primal the day you receive the book. Thanks!

julie
julie
5 years 1 month ago

just ordered mine…I can’t wait to see what it’s all about!

Jacob D
Jacob D
5 years 1 month ago

Just ordered 3! Thanks for helping me jump start my Christmas shopping!

Jacob D
Jacob D
5 years 1 month ago

And I posted about it on my local paleo meetup.com group! Thanks Mark!

Burn
5 years 1 month ago

got mine! you’ll make it to #1 this time for sure!

Alice Unchaind
Alice Unchaind
5 years 1 month ago

Just ordered the kindle version as well as hardback! Thank you Mark!! PB has made a tremendous difference in my life over the past seven months!

Trevor kelly
Trevor kelly
5 years 1 month ago

Hey Mark just ordered ur book, its for my wife so i can get her to make the switch

samui_sakana
5 years 1 month ago

I am ordering so my husband can make the switch 🙂 Primal couples for the win!

Penny
Penny
5 years 1 month ago

Bummer! I’m really trying NOT to buy anymore physical books when I have a Kindle. And now with the Kindle Fire coming out, reading books like this is even better… *sigh*

sara
sara
5 years 1 month ago

Yes, that’s too bad kindle books don’t count towards the best-seller lists. Lame!

I use kindle for ipad & feel a bit bad about ordering an actual book made from paper. Oh well!

Best of luck to you! I’m looking forward to the book coming in the mail!

sue
sue
5 years 1 month ago

Even without the lure of gifts, I’m quite pleased that my pre-ordered copy arrived last week…

J
J
5 years 1 month ago

Hi Mark,

Does the kindle version of the book help you to the top of NYT list? I had heard that they only counted the paper books. I’d rather purchase the kindle version, but if the paper version helps, I will do that instead.

Thanks!

J
J
5 years 1 month ago

Nevermind, I see the answer above.

Yvonne PHX
Yvonne PHX
5 years 1 month ago

One for me and one for my stepdad. Here’s hoping it changes his life! Thank you, Mark. This looks like a great resource for those who want to get healthy but feel totally lost.

Echo Zard
Echo Zard
5 years 1 month ago

I got my mom started and she is doing maybe a 50% right now and lost 22pounds in one month. She has a lot to lose but its motivating her to follow it more and more!

Yvonne PHX
Yvonne PHX
5 years 1 month ago

This is good to hear! I am happy for your mom and hopeful that my dad can see the same results.

Echo Zard
Echo Zard
5 years 1 month ago

I got 3! I am excited to get the book but the local stores already sold out what they had so I ordered through amazon.

Kelly
5 years 1 month ago

the background music in the video is the same jingle that “Marathon Talk” podcast uses. Ironic.

Emily
5 years 1 month ago

Just ordered it!

Emily
5 years 1 month ago

I JUST sent my receipt to the worker bess, and got the gifts almost instantly. Bravo worker bees!

phil taylor
phil taylor
5 years 1 month ago

Just ordered my copy, cannot wait for it to arrive

Peg
Peg
5 years 1 month ago

I was disappointed to see that you are not including Kindle purchases in this promotion. I pre-ordered my Kindle version several weeks ago and am a loyal visitor to this site.

Whatever version of the book we purchase, we are all contributing to your success….

I know you’ve got your eye on the Bestseller List prize, but you should show appreciation for everyone who contributes to your success and buys the book.

Tom
Tom
5 years 1 month ago

Agreed.

Matt M
Matt M
5 years 1 month ago

I’m in the UK but ordered from the US store! Spreading the word!

Eric
Eric
5 years 1 month ago

Is there any chance this will be coming to the B&N Nook in the next couple of days??? I use a nook color for all of my reading these days and would love to purchase this from BN. I already own all of Mark’s Primal books on my nook and would love add this to my library.

Reid
Reid
5 years 1 month ago

I am excited(!) for this book to arrive and ready for my transition from sugar burner to fat burner. I’m looking forward to adding some strength and muscle, too. Thank you, Mark, for all of the health and lifestyle improvements I have already experienced from your guidance.

Michelle Trotter
Michelle Trotter
5 years 1 month ago

Thanks a bunch! I can’t wait to get it! Should be here tomorrow! Using my 10.00 coupon to order the original book! 🙂

APAndersen
APAndersen
5 years 1 month ago

Mark, regarding international customers and the 8 book offer, am I correct that the problem is the international S&H cost?

What if I ordered 8+ books from abroad, could I have the autographed books shipped to a friend’s US address instead?

Thanks,

Mark Sisson
Mark Sisson
5 years 1 month ago

AP, if it’s not too late, sure you could do that.Just put a note on the email you send after the Amazon shipping notice.

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