Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
18 Oct

Introducing The Primal Blueprint 21-Day Total Body Transformation

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

After The Primal Blueprint was released in 2009 I started receiving recurring back-handed compliments along the lines of, “Wow – really comprehensive work Mark, great detail and excellent research. But…what exactly do I do now? The Primal Blueprint 21-Day Total Body Transformation is the answer to that question. It’s a practical, action-oriented guide for how to eat, exercise and live Primally – a step-by-step, “cut to the chase” resource to make a smooth and quick transition into a Primal lifestyle. In it I tell you exactly what to do every day for 21 days to take control of your health for the rest of your life.

I believe that this is the book that is going to take the Primal movement mainstream, and we in the Primal community must do everything possible to land this baby on the New York Times best-seller list as soon as the book hits the street (now!). I need your help to do that, so I’m offering some fantastic free gifts (including free books! see the 8 book offer below) for this urgent promotion that expires on Monday, October 24, 12 pm PST.

What’s This New Book About?

The 21-Day Total Body Transformation is all about making Primal living easy – distilling the philosophy of the Primal Blueprint (detailed in the 2009 hardcover volume) into 8 Key Concepts, 5 Action Items, and a lively 21-Day Challenge of daily endeavors in the areas of Diet, Exercise, and Lifestyle – with corresponding journal exercises.

Friends and members of the community have asked for an easy, practical, and visual book on how to get Primal quickly. Well, if you can spare an hour a day for just 21 days, I guarantee that you will reprogram your genes and transform your life with this guidebook.

Who’s It For? What’s in It?

There’s something in this for everyone. If you’re a Primal enthusiast, you will enjoy the extensive commentary that picks up where the book, the blog, and my Primal seminars left off. Yes, this is a must read and you won’t be sorry, even if it reviews some of your existing knowledge base. Here I detail how to transition from a sugar burner to a fat-burning beast, reprogramming your genes to reject a carbohydrate-based metabolism in favor of burning stored body fat – and manufacturing glucose and ketones on demand to stabilize blood sugar and hormone function.

I clarify and expand certain themes that have been covered in passing in other publications, such as the integral role of complementary lifestyle practices (excess artificial light and digital stimulation compromising weight loss efforts, anyone?), and covering the spectrum of choices from best to worst in each Primal food category in more detail than ever before. We’ll dig into some fun new stuff like my favorite Primal tagline: Live Long, Drop Dead! (you know, healthy and fit till the very end, like hunter-gatherers), explore further why grains (and legumes for that matter) are bad and fat is good, and expand on exercise themes such as adding more daily movement to dial-in a Primal exercise program regardless of your fitness level.

If you are new to the Primal scene, this book is one-stop shopping for all you need to know to enjoy the most life-altering benefits of living Primally within 21 days. If you are currently Primal-aligned and wish that somehow, some way, you could bestow the “secret” onto family or friends who are too reluctant or too busy, this book should definitely do the trick. It’s beautifully designed and illustrated and packed with over 100 color photos and concise section summaries – a page-turner even for the most attention- challenged among us in the digital age.

Inside the 192 pages you’ll find:

  • Custom photos and detailed descriptions of foods to toss and Primal foods to enjoy.
  • Tips for shopping (locally and online), and dining out Primally – including the best fast food options and how to Primal-tweak restaurant menus.
  • Easy go-to breakfast, lunch and dinner recipes. You don’t have to be a gourmet to eat Primally! You can do very well even if you have almost no time for meal prep.
  • Workout descriptions and visual sequences for anyone – even sedentary folks – to get started with Primal Blueprint Fitness.
  • Concise summaries of the Key Concepts so you can fully understand how and why to reprogram your genes in the direction of health, effortless weight management, and maximum longevity.
  • An action-packed 21-Day Challenge, with extensive daily journal exercises that will provide long-term reference material.

What Do I Win for Helping Put This Book on the NYT Best-Seller List?

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

Order 1 Copy and You Get:

1. Access to the exclusive, password-protected ebook – “Primal Living in the REAL World”: In this 130-page eBook, hundreds of Primal enthusiasts share their challenges, solutions and practical tips for how they get – and stay – Primal. It’s like having the advice of 300 coaches. In it you’ll read hundreds of answers to these and numerous other questions: What is the first thing a person should do to kick start their Primal life? What do you think is the most important thing one should understand as they attempt to go Primal? What was the biggest hurdle you experienced when going Primal and how did you overcome it? And of course, the most important one, What do you usually eat for breakfast?

2. Access to the exclusive, password-protected audio interview – “21-Day Total Body Transformation”: Download a 60 minute, free-wheeling Q&A podcast in which I discuss the 8 Key Concepts that everyone needs to know to go Primal. Among many other topics covered, I explain why your body prefers burning fat over carbohydrates and how you can use this knowledge to become a fat-burning beast instead of a sugar burner. Also, I riff on why grains are totally unnecessary and why 80 percent of your body composition is determined by how you eat.

3. $10 Gift Certificate to Spend it like cash and order whatever you want, perhaps a cookbook to go with the 21-Day Transformation book? This means for a net 5 bucks you can grab a copy of my new book today. (The coupon code is good for any single product at and expires on 11/30/11.)

Order 3 (Or More) Copies and You Get:

1. All the aforementioned benefits – the $10 Gift Certificate, the exclusive eBook and podcast, plus…

2. Audio recording of the original Primal Blueprint (released in 2009) – Listen to The Primal Blueprint on your phone or MP3 player with this abridged, digital (MP3) audio book voiced by yours truly. The audio book is four hours long, and covers all 10 of the Primal Blueprint Laws and then some. This is the book that started it all and retails for $26.99. Grab 3 or more copies of the the 21-Day Total Body Transformation and you’ll get it for free.

3. Plus an additional $10 Gift Certificate to, bringing the total to $20. Maybe this is the perfect opportunity to try a PEK, Primal Fuel or Master Formula on for size! (The coupon code is good for any single product at and expires on 11/30/11.)

Order 8 (Or More) Copies and Help Change The World!

Buy 8 or more books through mainstream channels and I’ll send you one book for every two books you buy! Buy eight and I’ll send you four more. Buy 80 and I’ll send you 40 for free – seriously…and I’ll autograph each one of these promo books! And, of course, you’ll get all the aforementioned freebies.

Do your holiday shopping early. One common frustration from Primal enthusiasts is how to get friends and loved ones on board. This book is the perfect calling card to introduce someone to the Primal Blueprint. Why not reduce the hassle of holiday shopping and give each of your deserving friends and loved ones the gift of life transformation?

100 copies – Personal Touch: A 30-minute private phone consultation wherein we discuss anything you want. (Well, almost anything.) I don’t do one-on-one coaching anymore so this is a rare opportunity. Yes, you also get the 50 free signed books and all the aforementioned freebies!

1,000 copies – Executive Decision: Could your co-workers use some guidance and motivation to get in shape? I’ll fly out to your location, present my Primal Transformation seminar and spend the day helping put your co-workers/employees on the Primal path!

How Do I Win?

1. Order your book(s) online or at your local bookstore before midnight Monday, Oct. 24. Here are some online ordering options:

2. Email your receipt (or shipping confirmation) to the appropriate email address:

Let me reiterate, for 8 or more books, please email me the confirmation that your order has shipped (not your initial email receipt) to the appropriate email address above. Also, please include your shipping address so I know where to ship your free books. Please allow 30 days for the processing and shipping of your free books. I’m going to have a lot of books to sign!

3. You will receive your e-gift certificate, eBook download instructions, podcast download instructions, and all other freebies by reply email. (Please be patient. The Worker Bees will be reviewing receipts and sending you instructions on how to access all of your freebies within 24 hours.)

Thank you for your participation and support! If you have any questions about ordering, or this promotion, please email us for an immediate, timely response, or call 888-774-6259 (or 310-317-4414).

Fine Print:

  • Books purchased in physical locations (e.g. a brick-and-mortar Barnes & Noble) count, too. Just scan and email your receipt to the appropriate email address above, or fax it to 310-317-4424.
  • Unfortunately, Kindle and other digital books don’t count toward the NY Times best-seller list, nor this promotion. Sorry about that.
  • I’ll honor any of the new 21-Day book purchases made before today, October 18. Just follow the instructions above to get your freebies.
  • The 8 book offer only applies to book orders placed in the United States. While international orders won’t impact the New York Times best-seller list I’ll extend the 1-2 and 3-7 book offers to anyone around the world.

UPDATE: The special offer outlined in this blog post has come to an end. Many thanks to everyone that participated in this book launch offer. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Mark, let’s help you hit that New York Times best-seller list! I’m ordering my copy now and spreading the word.

    Abel James wrote on October 18th, 2011
    • Thank you, Abel!

      Mark Sisson wrote on October 18th, 2011
    • Just completed my order through Amazon. Also picked up the Primal Easy Recipe cookbook to qualify for free shipping. Just finished reading the PB 9 days ago and have been trying to live PB since then. Already seeing changes in my weight, energy and attitude. I think the new book is just what I need to answer some questions and jump start my journey with the PB way of life.

      Sonny wrote on October 18th, 2011
    • hi mark
      i need a full details new yark

      health care tourism wrote on October 19th, 2011
  2. Got mine!

    aed wrote on October 18th, 2011
  3. Just so that I’m clear, if I live in Canada there is no rush to purchase the book as none of the extra electronic content will be available?

    Greg wrote on October 18th, 2011
    • The promotion for 1+ and 3+ book orders apply, but not for 8+.

      Brett wrote on October 18th, 2011
  4. Just ordered mine. Can’t wait for the transformation. Thanks for all you do!

    S Hill wrote on October 18th, 2011
  5. I just got mine!

    Sheri S wrote on October 18th, 2011
  6. As a Canadian, I have been following Mark’s Daily Apple faithfully for a few months after having gone Primal this past summer. Much to my dismay, as it was for your recent Challenges, you limit participation to within the US, even when you have world wide following. I imagine this is for legal reasons, but it is frustrating nonetheless. In this particular case, can I participate if I order from, even if delivery is abraod, or does delivery have to be to a US address? Thanks.

    Lester wrote on October 18th, 2011
    • It’s available at as well with the free shipping over $25!! Chapters Indigo doesn’t have it yet though. Get Grokkin’!

      Stefanie wrote on October 18th, 2011
  7. This is fantastic! I’m so inspired by you Mark! Looking forward to getting my copy!

    Cate Munroe wrote on October 18th, 2011
  8. Mark – the small print – not outside US!

    Loads of us used .com from Europe last time to get you to the top, can you not include us at least for the online accessible content if we use the .com to order … I don’t mind paying the international shipping and waiting a few extra days to get you heading up the lists!

    Kelda wrote on October 18th, 2011
    • Kelda, Greg, Lester, OK executive decision on the fly here. The 1-2 and 3-7 book offers with electronic content are open to anyone around the world who orders from the .com. Sorry about that. We were thinking more about the onerous costs of shipping free books around the world on the 8+ offer.

      Mark Sisson wrote on October 18th, 2011
      • Thanks. We’ll see what we can do to put you on the Globe&Mail’s book list in Canada.

        Greg wrote on October 18th, 2011
      • Thank you, I will go order from .com then :-) and I know just who I’m sending them to when they do arrive!

        I appreciate the costs of sending freebies overseas isn’t supportable but the online accessible stuff should be no problemo!

        Thanks again and fingers crossed we get you in the numero uno spot!

        Kelda wrote on October 18th, 2011
  9. The Worker Bees are doing an outstanding job…I received my email with freebies within seconds of sending my receipt! Can’t wait to get my copy! Will probably order more for Christmas gifts.

    Allison wrote on October 18th, 2011
  10. Had I more money and wanted to create enemies this Christmas, I probably would have ordered 20+ books. Alas, none too many of my nearest and dearest appreciate my sage nutritional/wellness advice, so I will be selfish and just get one for myself… for now…! Looking forward to it. Grok on!

    Jay Ogg wrote on October 18th, 2011
  11. Just wanted to agree with the above comments from us non-US people, I’m all for helping you hit the best sellers list, so if I order the book from the US site and have it shipped to my non-US address can I get the freebies?

    AlexAyesha wrote on October 18th, 2011
    • Yep. See my comment above regarding the 1-2 and 3-7 book offer for non-USers.

      Mark Sisson wrote on October 18th, 2011
  12. Within 3 minutes: amazon order, receipt received, receipt forwarded, freebies received! whoohoo – many thanks!! The Amazon reviews were very helpful and I ordered the Quick and Easy cookbook based on one of the suggestions there. Grok on!

    Tracy wrote on October 18th, 2011
  13. 3 books :) Thanks

    Lisa wrote on October 18th, 2011
  14. Ordered!

    Alex wrote on October 18th, 2011
  15. Got mine!

    Ryan wrote on October 18th, 2011
  16. @Mark, that’s an excellent executive decision. You’re back in my good books. I’m sure the rest of your primal fanbase in the UK will be pleased to. I’m on my way to .com to order.

    Andrew wrote on October 18th, 2011
  17. So excited for this!! Hope it goes to #1!!!

    Congrats Mark!!

    Joanne - The Real Food Mama wrote on October 18th, 2011
  18. I don’t have any money this week, but I posted this to Facebook. I hope we go mainstream. Wouldn’t that make shopping and eating out so much easier? This is so easy and awesome, it will spread.

    rabbit_trail wrote on October 18th, 2011
  19. Mark, you and your team are really impressive and dynamic marketers. I usually disregard any type of marketing on websites, but I want to go out and order your books now. Keep up the strong efforts!!! I love watching the site grow!

    Nick wrote on October 18th, 2011
  20. Hey Mark! Just retweeted your latest post, best of luck hitting the New York Times Bestseller list! I can’t wait to read what you’ve come up with this time.

    Jesse wrote on October 18th, 2011
    • Thanks, Jesse, and everyone else for helping spread the word. If anyone else would like to help you can click the “ShareThis” link at the bottom of this article and pick from a list of ways to tell people about this special offer. Thank you!

      Mark Sisson wrote on October 18th, 2011
  21. w00t w00t sent my invoice copy in!

    amarie84 wrote on October 18th, 2011
  22. Ordered my book and got my freebies within 5 minutes. Woot! Time for primal to go mainstream!

    B. Knight wrote on October 18th, 2011
  23. Man, I emailed my Amazon confirmation and received my free gift email in 2 seconds. Sure was fast.

    Jeff wrote on October 18th, 2011
  24. Just ordered mine. Mark, I just got your tweet about the book. Is there any way to make an RT more personal? I’ve got my Twitter account connected to Facebook, LinkedIn and Google Buzz. From a marketing perspective, we’ve got the STP; now we just need an enticing promotion in under 140 characters.

    Raphael wrote on October 18th, 2011
  25. seriously? Kindle books don’t count toward the best seller lists?? That… makes me wonder how they can continue to say that when kindle books outsell regular paper books on amazon these days… :( I don’t want any more physical books in my house, I <3 my kindle. I'll have to see if there's anyone I can buy one for as a gift or something…

    jenna wrote on October 18th, 2011
    • No kidding! I refuse to buy any new physical books. It’s really too bad I won’t get to check out the password-protected freebies if I order the book for my Kindle.

      Tom wrote on October 19th, 2011
      • Ok, I’m bummed too. I’m excited about your book and I bought my Kindle version and I’m happy about it, but really, not even some partial goodies for us ebook folk? Feels like it should count for something. I’m a big fan and purchased the original, plus the cookbook…I am just no longer buying physical books anyhow so I can have all my reference in one place, easy to carry.

        Lisa wrote on October 20th, 2011
  26. nook owners are stuck with a paperback copy.

    Mike wrote on October 18th, 2011
  27. I just picked up my copy, Mark. A Facebook “like” will shortly follow. I really hope you make it to the NYT best seller list. Friends and family like the fact that I’ve transformed my body but can’t come to grips with the way I did it! We need to bring these concepts into the mainstream!

    Dave wrote on October 18th, 2011
  28. Mark,

    Does the book help someone start the day they get the book?

    Many books have be at least mostly read before you know how to get going. Is there a “quick start” section that lets them get going NOW and then continue reading?



    Roland wrote on October 18th, 2011
    • Roland, the point of this book is to get someone started right away. There is indeed a “quick start” section and all the tools to begin going Primal the day you receive the book. Thanks!

      Mark Sisson wrote on October 18th, 2011
  29. just ordered mine…I can’t wait to see what it’s all about!

    julie wrote on October 18th, 2011
  30. Just ordered 3! Thanks for helping me jump start my Christmas shopping!

    Jacob D wrote on October 18th, 2011
    • And I posted about it on my local paleo group! Thanks Mark!

      Jacob D wrote on October 18th, 2011
  31. got mine! you’ll make it to #1 this time for sure!

    Burn wrote on October 18th, 2011
  32. Just ordered the kindle version as well as hardback! Thank you Mark!! PB has made a tremendous difference in my life over the past seven months!

    Alice Unchaind wrote on October 18th, 2011
  33. Hey Mark just ordered ur book, its for my wife so i can get her to make the switch

    Trevor kelly wrote on October 18th, 2011
    • I am ordering so my husband can make the switch :) Primal couples for the win!

      samui_sakana wrote on October 18th, 2011
  34. Bummer! I’m really trying NOT to buy anymore physical books when I have a Kindle. And now with the Kindle Fire coming out, reading books like this is even better… *sigh*

    Penny wrote on October 18th, 2011
  35. Yes, that’s too bad kindle books don’t count towards the best-seller lists. Lame!

    I use kindle for ipad & feel a bit bad about ordering an actual book made from paper. Oh well!

    Best of luck to you! I’m looking forward to the book coming in the mail!

    sara wrote on October 18th, 2011
  36. Even without the lure of gifts, I’m quite pleased that my pre-ordered copy arrived last week…

    sue wrote on October 18th, 2011
  37. Just a heads up for Kindle owners: The last section of this book is workbook/logbook/journal. It was created for you to write down and track your progress for the full 21 days. The Kindle version of the book will contain a URL and password that directs you to a webpage where you can download a PDF of these pages, so you can print them out. So whether you purchase a physical version or the digital version it will require some paper to participate in the 21-Day challenge as my team and I designed it.

    Mark Sisson wrote on October 18th, 2011
    • NOW you tell me! lool… I just bought the book… well, I’ll keep the book but hopefully next time… either way, I’m looking forward to doing the 21 day challenge. I’ve not yet converted from low carb to paleo/primal and I’m really to move forward.

      Penny wrote on October 18th, 2011
  38. Hi Mark,

    Does the kindle version of the book help you to the top of NYT list? I had heard that they only counted the paper books. I’d rather purchase the kindle version, but if the paper version helps, I will do that instead.


    J wrote on October 18th, 2011
    • Nevermind, I see the answer above.

      J wrote on October 18th, 2011
  39. One for me and one for my stepdad. Here’s hoping it changes his life! Thank you, Mark. This looks like a great resource for those who want to get healthy but feel totally lost.

    Yvonne PHX wrote on October 18th, 2011
    • I got my mom started and she is doing maybe a 50% right now and lost 22pounds in one month. She has a lot to lose but its motivating her to follow it more and more!

      Echo Zard wrote on October 18th, 2011
      • This is good to hear! I am happy for your mom and hopeful that my dad can see the same results.

        Yvonne PHX wrote on October 18th, 2011

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