I am pleased to announce a special release of The Paleo Primer  , the latest publication from Primal Blueprint Publishing , and a wonderful new book from British health and fitness consultants Keris Marsden and Matt Whitmore  (this book is an adaptation of their popular UK release called Fitter Food). When Keris and Matt first shared their work with me, I knew immediately it was something special. These folks, who run a popular fitness and wellness center called Fitter London , have produced a book that is half “primer” and half incredibly creative recipes. The primer section distills the major concepts of primal/paleo/ancestral health living into clever and memorable short passages, spiced up by hilarious cartoon drawings.
It’s a quick and easy read that makes this book a perfect gift to introduce newcomers to the movement without intimidating them. Their writing style is pleasant and breezy, not at all heavy handed or exclusionary. After all, Matt and Keris are in the business of helping everyone who strides through the door of their facility, and they strike a very welcoming tone in the book. What’s heart warming is how Matt and Keris put their heart and soul into the publication of this book. To harvest the necessary funds, they moved back home with Matt’s mom, took over her kitchen, and made her head recipe tester. The planned six-month project to produce a recipe booklet for clients morphed into this two-year project and world wide book release. In the process, Matt’s mom went Primal (how could she not?) and lost two stone (that’s a lot – look it up!)
The second half of the book is filled with some of the most creative and delicious recipes I have seen anywhere. As I reflect on the saturation of the market with paleo cookbooks over the past two years, I have actually wondered aloud if anyone ever needed another paleo recipe book. Well, I can state enthusiastically that these recipes are going to stand out the moment you see them. When I flipped through the recipes, I found myself making notes on sticky pads and heading to the kitchen to try this and that right away. One thing that some of my male friends who saw the book early mentioned (and you could charitably call these guys, “non-chefs”) was that these recipes were “easy”. That is, many have minimal ingredients and instructions, making them not only dummy proof, but inspiring to try for even a casual cooker. To me, this is really important, because I know not everyone has the time or the inclination to get really deep into creation in the kitchen.
Download the PDF excerpt above here  (large PDF).
The recipes are organized into ten clever categories (e.g., Paleo Comfort Food; Cheats of Champions; Top Burger Bites), each with clear instructions and beautiful photographs. All of these delights are original creations from scratch, about as creative as you can imagine, and low carb to boot. The self-proclaimed burger King and Queen of England, Keris and Matt share seven mind-blowing burger preparations (Pesto Pork Cupcakes, anyone?) along with countless other main courses that pass the mouth-watering test, including: Baked Tomato Salmon, Sundried Stuffed Chicken Breast, Chili Roasted Macadamias, Cinnamon Coconut Squash, and Kale Chorizo Mash. And for those of you keeping a close count on carbs, there’s a complete nutrition index listing the fat, carb, protein and calorie content of each dish.
The Paleo Primer Podcast Interview
Listen to a podcast interview with authors Matt Whitmore and Keris Marsden. In this lively 30-minute discussion with PBP’s Brad Kearns, Matt and Keris talk about the amazing journey they took to get this book published, the health problems they experienced that led them to adopt Primal living principles, the positive feedback they’ve received about the Fitter Food release, and how they NEVER repeat the same workout at Fitter London (going on five years now!)http://www.marksdailyapple.com/images/downloads/PaleoPrimerPodcast_Aug2_2013.mp3 
While the knowledge base and the expert voices of the movement are growing impressively, cutting to the chase can be quite appealing to those of us leading busy lives and looking for simple, direct guidance for what, why, and how to improve dietary habits, exercise strategies, and general health in the ancestral model. With The Paleo Primer , Matt Whitmore and Keris Marsden have done a masterful job doing just that, creating an extremely creative, fun, and informative book to help you get healthier and enjoy the process.
Per Mark’s Daily Apple tradition, I’ve put together an exciting limited-time offer to order this book direct from PrimalBlueprint.com  before it goes on sale to the general public. It expires on Saturday, Aug. 31, 11:59 pm PST. We really want you to try the recipes, so we’ve put together a couple different bonus packages to choose from. Go ahead and order multiple copies to gift to your friends; just write in the order notes any additional addresses you would like the book(s) shipped to.
BONUS PACKAGE #1:
Primal Blueprint Healthy Sauces, Dressings & Toppings  is all about turning ho-hum meals into Primal masterpieces with delicious and nutritious sauces, dressings, marinades, condiments, spice blends, gravies, and other toppings. It includes over 120 easy-to-prepare recipes inspired by traditional and contemporary cuisine from around the world. From the staples (ketchup, mustard, barbecue sauce, hot sauce, mayonnaise) to the innovative (Blueberry Chutney, Arugula Watercress Pesto, Avocado Lime Dressing), every recipe will enhance the nutritional value of your meal, using only Primal-approved ingredients. That means no gluten, grains, legumes, added sugar, or unhealthy oils.
2. A FREE Laminated Primal Blueprint Shopping List and Pen.
This Primal Blueprint Shopping List comes laminated in durable plastic and with a fine-point dry erase marker. Not sure if it’s Primal? Check the list.
Jerusalem artichokes? Check.
Macadamia oil? Check.
Use the list every time you visit your local grocery store or farmers market and you’ll rest assured that you’re eating like Grok .
BONUS PACKAGE #2:
If you’ve been considering trying Damage Control Master Formula  this offer’s for you.
Damage Control Master Formula works synergistically with the Primal Blueprint eating and exercise strategies to support your immune system, maximize your own natural hormone production and balance, support normal blood sugar levels, lower stress hormone production, support the healthy structure and function of your brain and nerve cells and, most importantly, help combat oxidative damage in every cell of your body. It is a complete, well-balanced multi-vitamin-mineral, with added antioxidants, plant extracts and other important phytonutrients. I take Master Formula every day to ensure I’m covering all of my bases. For more on the logic behind Master Formula read the link above and this article .
1. A FREE copy of The Paleo Primer  (retail value $19.95).
2. A FREE copy of Primal Blueprint Healthy Sauces, Dressings & Toppings  (retail value $29.95).
3. A FREE signed copy of The Primal Connection  (retail value $24.95). The Primal Connection is the award winning sequel to my best-selling book The Primal Blueprint. It’s both a culmination and expansion of principles I’ve first introduced here on Mark’s Daily Apple, and it picks up where The Primal Blueprint left off. In it I describe a comprehensive plan to overcome the flawed mentality and hectic pace of high-tech, modern life and reprogram your genes to become joyful, care-free, and at peace with the present. Your free copy will come with my very own John Hancock.
4. A FREE Laminated Primal Blueprint Shopping List and Pen.
5. A FREE bottle of Vital Omegas – Omega-3 Fish Oil Capsules  (retail value $24.95).
Many thanks to everyone that purchases one or more copies of The Paleo Primer  over the next few weeks. Matt and Keris and the entire Primal Blueprint team and I appreciate your support and hope that this new book will touch your lives just as Mark’s Daily Apple and previous Primal Blueprint books may have in the past. Grok on! 
- Unlike previous retail channel promotions, this one is simple: You order the book directly from PrimalBlueprint.com  and we send you all the free bonus items. No worries, no hassles!
- This special bonus offer ends at 11:59 pm, Aug. 31, 2013 (PST).
- Only orders placed on PrimalBlueprint.com  will receive the bonuses.
- The Paleo Primer is not yet available on Amazon.com or at other retail locations.
- Both domestic (U.S.) and international orders are eligible for the bonuses.
- Bonus Package #2 only applies to orders placed for Damage Control Master Formula on automatic delivery. Non-automatic delivery orders of Damage Control Master Formula are not eligible for this special offer. You can cancel your 30-Day automatic delivery order at any time.