Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
7 Aug

Change Your Mind. Change Your Body. Get Creative in the Kitchen!

The Paleo PrimerI am pleased to announce a special release of The Paleo Primer, the latest publication from Primal Blueprint Publishing, and a wonderful new book from British health and fitness consultants Keris Marsden and Matt Whitmore (this book is an adaptation of their popular UK release called Fitter Food). When Keris and Matt first shared their work with me, I knew immediately it was something special. These folks, who run a popular fitness and wellness center called Fitter London, have produced a book that is half “primer” and half incredibly creative recipes. The primer section distills the major concepts of primal/paleo/ancestral health living into clever and memorable short passages, spiced up by hilarious cartoon drawings.

The Primal Primer - Cartoon Example

It’s a quick and easy read that makes this book a perfect gift to introduce newcomers to the movement without intimidating them. Their writing style is pleasant and breezy, not at all heavy handed or exclusionary. After all, Matt and Keris are in the business of helping everyone who strides through the door of their facility, and they strike a very welcoming tone in the book. What’s heart warming is how Matt and Keris put their heart and soul into the publication of this book. To harvest the necessary funds, they moved back home with Matt’s mom, took over her kitchen, and made her head recipe tester. The planned six-month project to produce a recipe booklet for clients morphed into this two-year project and world wide book release. In the process, Matt’s mom went Primal (how could she not?) and lost two stone (that’s a lot – look it up!)

The second half of the book is filled with some of the most creative and delicious recipes I have seen anywhere. As I reflect on the saturation of the market with paleo cookbooks over the past two years, I have actually wondered aloud if anyone ever needed another paleo recipe book. Well, I can state enthusiastically that these recipes are going to stand out the moment you see them. When I flipped through the recipes, I found myself making notes on sticky pads and heading to the kitchen to try this and that right away. One thing that some of my male friends who saw the book early mentioned (and you could charitably call these guys, “non-chefs”) was that these recipes were “easy”. That is, many have minimal ingredients and instructions, making them not only dummy proof, but inspiring to try for even a casual cooker. To me, this is really important, because I know not everyone has the time or the inclination to get really deep into creation in the kitchen.

Download the PDF excerpt above here (large PDF).

The recipes are organized into ten clever categories (e.g., Paleo Comfort Food; Cheats of Champions; Top Burger Bites), each with clear instructions and beautiful photographs. All of these delights are original creations from scratch, about as creative as you can imagine, and low carb to boot. The self-proclaimed burger King and Queen of England, Keris and Matt share seven mind-blowing burger preparations (Pesto Pork Cupcakes, anyone?) along with countless other main courses that pass the mouth-watering test, including: Baked Tomato Salmon, Sundried Stuffed Chicken Breast, Chili Roasted Macadamias, Cinnamon Coconut Squash, and Kale Chorizo Mash. And for those of you keeping a close count on carbs, there’s a complete nutrition index listing the fat, carb, protein and calorie content of each dish.

The Paleo Primer Podcast Interview

Listen to a podcast interview with authors Matt Whitmore and Keris Marsden. In this lively 30-minute discussion with PBP’s Brad Kearns, Matt and Keris talk about the amazing journey they took to get this book published, the health problems they experienced that led them to adopt Primal living principles, the positive feedback they’ve received about the Fitter Food release, and how they NEVER repeat the same workout at Fitter London (going on five years now!)

Download the Paleo Primer Podcast (right click to “Save As”)»

Keris Marsden and Matt WhitmoreWhile the knowledge base and the expert voices of the movement are growing impressively, cutting to the chase can be quite appealing to those of us leading busy lives and looking for simple, direct guidance for what, why, and how to improve dietary habits, exercise strategies, and general health in the ancestral model. With The Paleo Primer, Matt Whitmore and Keris Marsden have done a masterful job doing just that, creating an extremely creative, fun, and informative book to help you get healthier and enjoy the process.

Per Mark’s Daily Apple tradition, I’ve put together an exciting limited-time offer to order this book direct from PrimalBlueprint.com before it goes on sale to the general public. It expires on Saturday, Aug. 31, 11:59 pm PST. We really want you to try the recipes, so we’ve put together a couple different bonus packages to choose from. Go ahead and order multiple copies to gift to your friends; just write in the order notes any additional addresses you would like the book(s) shipped to.

BONUS PACKAGE #1:

Order 1 or more copies of The Paleo Primer for only $19.95 plus S&H from PrimalBlueprint.com and get:

1. A FREE copy of Primal Blueprint Healthy Sauces, Dressings & Toppings (retail value $29.95). That’s right, buy one Primal book and get another one absolutely free.

Primal Blueprint Healthy Sauces, Dressings & Toppings is all about turning ho-hum meals into Primal masterpieces with delicious and nutritious sauces, dressings, marinades, condiments, spice blends, gravies, and other toppings. It includes over 120 easy-to-prepare recipes inspired by traditional and contemporary cuisine from around the world. From the staples (ketchup, mustard, barbecue sauce, hot sauce, mayonnaise) to the innovative (Blueberry Chutney, Arugula Watercress Pesto, Avocado Lime Dressing), every recipe will enhance the nutritional value of your meal, using only Primal-approved ingredients. That means no gluten, grains, legumes, added sugar, or unhealthy oils.

Picture402. A FREE Laminated Primal Blueprint Shopping List and Pen.

This Primal Blueprint Shopping List comes laminated in durable plastic and with a fine-point dry erase marker. Not sure if it’s Primal? Check the list.

Jerusalem artichokes? Check.

Macadamia oil? Check.

Gooseberries? Check.

Use the list every time you visit your local grocery store or farmers market and you’ll rest assured that you’re eating like Grok.

Click Here to Order The Paleo Primer and Get Bonus Package #1 for FREE>>

BONUS PACKAGE #2:

If you’ve been considering trying Damage Control Master Formula this offer’s for you.

Damage Control Master Formula works synergistically with the Primal Blueprint eating and exercise strategies to support your immune system, maximize your own natural hormone production and balance, support normal blood sugar levels, lower stress hormone production, support the healthy structure and function of your brain and nerve cells and, most importantly, help combat oxidative damage in every cell of your body. It is a complete, well-balanced multi-vitamin-mineral, with added antioxidants, plant extracts and other important phytonutrients. I take Master Formula every day to ensure I’m covering all of my bases. For more on the logic behind Master Formula read the link above and this article.

Order Damage Control Master Formula on automatic delivery and get:

3 Free Books

1. A FREE copy of The Paleo Primer (retail value $19.95).

2. A FREE copy of Primal Blueprint Healthy Sauces, Dressings & Toppings (retail value $29.95).

3. A FREE signed copy of The Primal Connection (retail value $24.95). The Primal Connection is the award winning sequel to my best-selling book The Primal Blueprint. It’s both a culmination and expansion of principles I’ve first introduced here on Mark’s Daily Apple, and it picks up where The Primal Blueprint left off. In it I describe a comprehensive plan to overcome the flawed mentality and hectic pace of high-tech, modern life and reprogram your genes to become joyful, care-free, and at peace with the present. Your free copy will come with my very own John Hancock.

4. A FREE Laminated Primal Blueprint Shopping List and Pen.

5. A FREE bottle of Vital Omegas – Omega-3 Fish Oil Capsules (retail value $24.95).

Click Here to Order Damage Control Master Formula and Get Bonus Package #2 for FREE>>

Many thanks to everyone that purchases one or more copies of The Paleo Primer over the next few weeks. Matt and Keris and the entire Primal Blueprint team and I appreciate your support and hope that this new book will touch your lives just as Mark’s Daily Apple and previous Primal Blueprint books may have in the past. Grok on!

Fine Print:

  • Unlike previous retail channel promotions, this one is simple: You order the book directly from PrimalBlueprint.com and we send you all the free bonus items. No worries, no hassles!
  • This special bonus offer ends at 11:59 pm, Aug. 31, 2013 (PST).
  • Only orders placed on PrimalBlueprint.com will receive the bonuses.
  • The Paleo Primer is not yet available on Amazon.com or at other retail locations.
  • Both domestic (U.S.) and international orders are eligible for the bonuses.
  • Bonus Package #2 only applies to orders placed for Damage Control Master Formula on automatic delivery. Non-automatic delivery orders of Damage Control Master Formula are not eligible for this special offer. You can cancel your 30-Day automatic delivery order at any time.

 Get Your Copy of The Paleo Primer Today!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. AWESOME deal..I’d have ordered the book alone! HAPPY Wednesday indeed:))))

    kate wrote on August 7th, 2013
  2. Mark, thanks for your awesome website! I stumbled across you looking for options at the end of a twenty day detox, massive veggies no grains no meat no dairy except a little butter(the tastiest part). Lost 15 lbs felt better but road kill started looking good. Primal was the only viable option for me post detox. 90 days out 30 pounds total lost and gone are chronic headaches intestinal discomfort etc. Strangest of all I have started having dreams again, after years of dreamless nights I am once again having very clear and vivid dreams like when I was a child. Is that typical or is there a fungus in the air at my house?

    John Snyder wrote on August 7th, 2013
    • Oh my, That is so weird, I was vegetarian for 18 years up until about a month ago and although I did have dreams occasionally it was never like this. All of a sudden I’m having vivid dreams almost every night, it has to be the meat!

      Kibs wrote on August 7th, 2013
      • I never made the connection but now I can say that I too have been having very vivid dreams but that normally only happens to me when I’m stressed out. But, I haven’t been stressed lately. Interesting…

        Ara wrote on August 7th, 2013
      • Hi there…I’m a 10-year vegetarian and I’ve always been fairly active (cardio sports). Lately I’ve been getting really into lifting and I’m also military so I’m much more active daily than before, and I’ve been craving meat like never before. How did you go about adding back in meat after so long?? I literally can’t get bacon off the brain! lol. Were your friends or family surprised? I know I don’t need to justify my decision to start eating meat again, but I do think there will be a lot of “I told you so”s. I would love a little feedback on what it was like for you. Thanks!

        Bri wrote on August 24th, 2013
    • That’s cool! Having dreams again could mean that you are sleeping better as a result of the dietary change and weight loss. Added side affect of the primal lifestyle.

      Mantonat wrote on August 7th, 2013
    • That is so funny that you mentioned this! I too have been having very vivid, detailed dreams over the last few weeks (since going 100% Primal). I used to dream like this when I was a kid but haven’t had this happen in a very long time! Gotta love going Primal!

      Barb wrote on August 8th, 2013
    • When you change to eating Primal/Paleo you are eliminating the toxins you put in your body and a side effect of that is you sleep deeper and sounder.. hence dreaming.

      Cat Garafola wrote on August 14th, 2013
  3. Congratulations Mark, Keris, and Matt!

    Paula wrote on August 7th, 2013
  4. What an awesome deal. Could not pass this up.

    Sharon Otto wrote on August 7th, 2013
  5. I LOL’ed at that cartoon :) looks like a great book!!

    Charlotte wrote on August 7th, 2013
  6. Wow, thanks for these deals! I can’t wait to order these. Good stuff, Mark.

    Mark P wrote on August 7th, 2013
  7. I’m ordering for page 155.

    Nack wrote on August 7th, 2013
  8. I like the shopping list because that is half the battle, knowing what to purchase for these recipes.

    Robyn wrote on August 7th, 2013
  9. I’m all in if just for the Kale and Chorizo mash recipe! (I’m a sucker for chorizo anything!) This book looks great!

    Liz wrote on August 7th, 2013
  10. I was about to order the book but $18.95 for “handling” is expensive.

    Laura wrote on August 7th, 2013
    • Handling fees only apply to international orders. Our international S&H rates barely cover the cost to ship abroad, and don’t in some cases.

      Mark Sisson wrote on August 7th, 2013
      • As a fellow retailer, I can attest that international shipping can be extremely expensive, and $18.95 seems very reasonable for the contents being sent.

        TQD wrote on August 7th, 2013
        • Well, as long as I can order these amazing books in the Primal Blueprint series in my home country from e.g. Amazon – I will not pay $18.95 for an international order. Most of the time it will also take a lot longer for the book to arrive and it’s probably more environmental friendly to get a book that’s already lying in a warehouse nearby because it already travelled a few thousand miles to get here.

          Luckily the Paleo Primer is available at Amazon Germany!

          Cheers for the book, will get right on it after finishing The Primal Connection.

          Stefan wrote on August 8th, 2013
  11. Great podcast! And deal of the year on the Master Formula bonus, by the way. The freebies basically cover the cost of the MF. Thanks, Mark, for another great book and generous offers. You continue to outdo yourself, and help many, many people. Grok on!

    Giles wrote on August 7th, 2013
  12. Just ordered a copy and I’m stoked! Can’t wait for it to come. Thanks to all that participated in this great project.

    Norm wrote on August 7th, 2013
  13. This is a nice review! I’m so interested to get a copy of this wonderful book. My husband and I are really looking for Paleo related books to help us maintain our paleo diet. Thanks for sharing! :-)

    Jessie Bryant wrote on August 7th, 2013
  14. Looks great! I’m quite new to the whole paleo/primal thing but I’ve been reading up on it lately and I’m thinking about giving it a try. Would this book be a good one to start out with? Thank you!

    Wakata wrote on August 8th, 2013
    • You should order bonus package #1 above.
      And don’t stop there. Add the book The Primal Blueprint to your cart and along with Primer and Sauces, that will register as three items from Books And Media, which will qualify you for 25% off.
      Meaning: you will receive the bonus package #1, a great deal and wonderful resource; and for only an extra ten bucks (or thereabouts) you’ll receive The Primal Blueprint, which is invaluable at the start of the Primal Journey.
      And don’t stop there.

      Nack wrote on August 8th, 2013
      • Thanks! However, I’m in Europe so to order my books I have to look at other resources and won’t be able to get these package discounts. Also, I don’t have that much to spend right now and I’d really like to keep it simple for a start. To me, this new book seems like a good place for that.

        Wakata wrote on August 8th, 2013
  15. Wow, this looks amazing – can’t wait to read it :)

    Rach Sanders wrote on August 8th, 2013
  16. I literally just ordered the Platinum Package! I might just have to order this and have a stock of DCMF, this deal seems too good to pass up!

    Andrew wrote on August 8th, 2013
  17. Well done, Mark and Keris (and Mark Sisson)!

    Your book looks so great. Just ordered it. Especially love the layout and typography. It’s so cozy and graspable – makes me feel like I’m really in your kitchen (or gym), which I’d like to be someday. I love London and hope to visit you sometime.

    Can’t wait to hold your book in my hands. It’s the one I’m going to start giving to people (instead of telling them about Primal, which, as I’ve written before in these comments, I’m getting a little tired of doing). In order to really get it, people need to SEE and FEEL something, rather than just hear a lot of words and theory.

    No question – yours is the best paleo/primal encapsulation out there. I’m planning to buy a big stack of them for holiday gifts and beyond. Thanks for helping me get my Christmas shopping done in one click. Woo hoo!

    Susan

    Susan Alexander wrote on August 8th, 2013
  18. Is there a special offer available for readers overseas? Including shipping to Europe it costs apparently $49.90. I may as well wait until the book is available over here…

    Sebastian wrote on August 8th, 2013
  19. I really wanted to order the Paleo Primer….however, when I got to checkout and was told it was going to cost $18.95 for shipping and handling, I did not proceed. You certainly are not being at all considerate of your Canadian supporters. I was very disappointed – perhaps charging only the cost of postage would be fair???

    Donna wrote on August 8th, 2013
    • Hi, Donna. Actually, $18.95 is lower than the cost to ship the two books to most places in Canada. Doing my best to be considerate!

      Mark Sisson wrote on August 8th, 2013
  20. This is my first post on mda. I’ve been primal for about six months and have never felt, looked and eaten better. This is a superb book and significantly helped me transition to, and stay, primal. Seeing it on mda, I felt compelled to submit a comment. I’ve had the UK version “Fitter Food” for a while and have cooked almost every recipe. Everyone is full of flavour, colourful, easy to make and primal. My old pre-primal days celeb chef cook books now just gather dust or get used as door stops. This is my go to book for primal culinary inspiration, and I go to it quite a lot! Great to see it’s now affiliated with the primal blueprint/mda and available for our US primal buddies to benefit from. Enjoy. Dan

    Dan wrote on August 8th, 2013
  21. “Damage Control Master Formula” can be helpful for me because now I am fed up with my bone pain.

    Rony wrote on August 10th, 2013
  22. Thanks for the great freebies. I ordered several copies and did a Facebook giveaway to encourage friends and family to check it out. Now that all the goods have arrived, I wanted to let those who have not ordered yet know that The Paleo Primer is really great. I love the informal style and the easy way things are broken down. I think this book will be helpful for newbies and the recipes are a terrific addition to anyone’s primal collection. On top of that, if you order through the link above, you can keep or giveaway the very useful Healthy Sauces, Dressings and Toppings book. I’ve ended up giving away all the copies I ordered and now I’m adding this to my gift wish list.

    Kristie wrote on August 12th, 2013
  23. Please clear up a confusion for me. If i order one book I get a free book. If i order three books do I get three dressing and sauces books or just one? In reading, it is confusing. One spot looks like one book, another looks like one for one, etc.

    Kellie Dawson wrote on August 13th, 2013
    • If you buy one Paleo Primer you get one free Health Sauces cookbook. If you buy two PP you get two HS. And so forth. In other words, you get a free copy of Healthy Sauces for every copy of Paleo Primer you buy.

      Mark Sisson wrote on August 13th, 2013
  24. Thanks, Mark!
    A couple days ago I ordered three books and all six books showed up in the mail today.

    So excited to give these as Christmas gifts!

    Kellie Dawson wrote on August 16th, 2013

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