Dear readers, here we are in 2010, with MarksDailyApple.com now nearly 3 1/2 years old. Thank you for your tremendous contribution to what started as a dream in 2006, and is now a thriving internet community of passionate and deeply connected Primal enthusiasts. As we celebrate the success of the book and the continued rapid growth of the blog, we also realize that in 2010, it’s time to take this community to the next level!

My staff and I have been dreaming and scheming behind the scenes for quite some time about “what’s next?”. Well, here it is: I’m extremely excited to announce the first-ever live, in-person, Primal Blueprint weekend experience! Finally, a chance for our virtual world to come alive and come together for an incredible 3-day event we’re calling PrimalCon.

We have secured a spectacular resort right on the beach in Southern California called the Embassy Suites Mandalay Beach in Oxnard, CA. I’m almost embarrassed to say that even though it’s only 31 miles from my home, I’d never set eyes on this place until recently, and it is absolutely stunning. This is an all-suite resort with beautiful Spanish-style grounds right on the expansive Oxnard State Beach. We’re talking seconds from out your door to sand in your toes – no kidding. The weekend will consist of a stimulating mix of workouts, play, leisure, classroom education, and of course delicious Primal feasts. Here’s a quick overview:

• Seminars at the resort will include four general sessions with me, and numerous breakout sessions on topics related to the Primal Blueprint lifestyle
• Workouts will take place right on the sand or the expansive grass fields of an adjacent beach park. Experts in Primal strength training and sprinting will guide your activity in small groups segmented by ability. We’ll roll out some cool new stuff as we are currently building a comprehensive curriculum for Primal Blueprint Fitness.
• We’ll have all kinds of fun, games, and relaxation, including leisurely hiking on the beach and sand dune preserve, Ultimate Frisbee matches (of course, no good conference should be without), and the top secret Primal Blueprint Mind/Body Obstacle Course Challenge on the beach (don’t even ask, just show up ready for a challenge!)
• We’ll have lavish Primal feasts – omelets in the morning, fabulous salads for lunch and delicious barbecue in the evenings. Leave your cocktail attire at home, this is outdoors, Primal style – utensils optional!
• We’ll have “positive natural stressors” as in Primal ocean plunges in the morning and after workouts. Don’t worry though, you can reach the Embassy Suites jacuzzi in about 41 seconds from the water’s edge (might even count as a sprint workout!).

Getting Down to Details

Size: This is the first of what we hope will be several events a year in various locations across the country and abroad. To ensure an intimate experience, the conference is limited to the first 160 people who register.

Cost: The early-bird conference fee is $695 and includes all meals and a PrimalCon event bag stocked with incredible participant gifts, apparel, and nutrition. The price will jump to $795 once there are only 30 spots remaining, so register now to lock in this special rate. You will book your hotel directly and separately with the Embassy Suites. Suites start at $149/night. If you’re not familiar with Southern California resort lodging rates, this is an absolute steal for a suite on the beach. Couples staying together in double-occupancy suite get a $50 discount on the second conference registration fee.

Schedule: Sign-in Thursday evening, April 22nd, or Friday morning, April 23rd. Agenda begins Friday morning. Dismissal is Sunday, April 25th at 1:30pm. A convenient getaway weekend and then back to work a new person on Monday morning!

Travel: Oxnard is about 90 minutes north of Los Angeles proper, about 30 minutes south of Santa Barbara on the Ventura County’s Gold Coast. Los Angeles International (LAX) and Burbank (BUR) airports are your best choices.

Click here to check out the incredible discounted suite package we negotiated with the resort for the conference. Once you sign up for the conference, please book your suite immediately to ensure the currently published discount room rates.

Click here to read details about the PrimalCon agenda.

I’m hoping this post will stimulate a good bit of commentary and suggestion, as we are still formulating the details of the weekend agenda. I’d like to hear from you on a couple levels:

1. Would you attend for sure? Strongly consider? Maybe – need more info?
2. Do you have any suggestions about what programming, including meals, would be most important or interesting to you? Other comments about the basic concept presented here? Have you been to a health/fitness retreat and had a memorable experience – good or bad – that you might share?
3. If you’d like to receive regular PrimalCon updates as the speakers, events and meal plans are solidified sign up for this special newsletter. I’ll be sending an update every couple weeks until the event takes place in April.

I look forward to hearing from you…and perhaps seeing you in the flesh come April!

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