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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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February 01, 2007

Hoodia: So Much More Than Latin for ‘Hoodie’

By Mark Sisson
1 Comments

The claims about hoodia are about as accurate as that headline.

Don’t get hoodiawinked. Here’s the truth about this alleged weight-loss miracle cactus (Latin for…well, cactus).

Does Hoodia Work?

In a word, no. There’s no proof that hoodia works to help you lose weight – not even a little. Myths, legends, stories and anecdotes are convincing because they resonate with emotional desires (which is why any profitable scam manages to make money). Hoodia is no exception – this new fat-reduction fad product has no scientific evidence to support the claims. Do a little digging around, and you’ll learn that the hoodia being sold is not even the real thing anyway.

Hoodia is a cactus from South Africa. There are 20 types, but gordonii is the only one that actually quells hunger. Here’s the catch: this version of hoodia is endangered and therefore protected by law. It’s not allowed to be harvested and can only be exported to botanists for study.

Now, the chow-suppressing molecule in gordonii hoodia is called P57. Right now, a company called Phytofarm owns it, and you won’t be getting your hands on it anytime soon. Unilever and Pfizer both paid big sums to Phytopharm to toy with hoodia over the last three years, to no avail. Why? Because it doesn’t work for weight loss.

Hoodia products on the market are not real hoodia (and there have been a flurry of government cease-and-desist orders in attempts to stop this scam). Even real hoodia doesn’t work when it’s powdered, processed or the P57 molecule is extracted. You have to eat actual pieces of the plant. Moreover, hoodia does not burn fat – its function is to slow the metabolism, which often has the reverse desired effect. Your body thinks it’s starving, so it hangs on to fat stores even more aggressively.

Just another day in the hoodia

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[tags]Hoodia, cactus, gordonii, fat reduction, Phytofarm[/tags]

TAGS:  Hype

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[…] MBT, the main anti-cellulite shoe maker, even has an African myth of sorts to complete the marketing lure (check out Mark’s post on hoodia for another example of emotional bait). […]

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