I’m not usually a fan of Black Friday. I might click around online and snag an easy deal or two, but I won’t watch the clock to get “lightning deals,” I won’t wake up at the crack of dawn to buy a $5 laptop, and I won’t fight crowds to save $20 on a toaster (even if I did eat toast). Black Friday is better spent eating leftovers and hiking with the family. That said, I’m offering a great Black, nay, Grok Friday promo for loyal readers of MDA that won’t keep you from getting the most out of your day off.
Read on to see what it’s all about.
But first, let me tell you what it’s not.
It’s not shiny (well, except for glossy book covers and spinning 3D image ).
It’s not a plastic piece of junk that for some inexplicable reason you want because it’s on sale and other people might get to it first.
Well, What Is It?
A Box Set collection of the essential Primal Blueprint literature, including:
- The Primal Blueprint (original hardcover edition) 
- The Primal Connection 
- The Primal Blueprint Cookbook 
- The Primal Blueprint Quick & Easy Meals 
- Primal Blueprint Healthy Sauces, Dressings & Toppings 
You get all that – a retail value of $142 – for just $79.96 (20% off the retail price of $99.95), plus a couple free extras which I detail below.
Okay. Who’s It For?
Total beginners to this Primal thing can jump in at the best price possible and get everything they need to get started and get it right: the foundation of the ten laws covered in the first book, the stress management and peace of mind offered in The Primal Connection, enough recipes to last half a lifetime in the two cookbooks, and dozens of ways to keep those recipes fresh with Healthy Sauces, Dressings & Toppings.
Primal diehards can finally give out their dogeared copies of the books to friends and family while getting the slick collector’s box set for their own collection.
Anyone who wants to learn about Primal living or brush up on their knowledge. The website is a great, free resource, but several million words are a lot to wade through. The books both condense and expand on the most important topics covered on MDA. This box set was a way for me to make the books as affordable as possible for as many people as possible. This is important information that may change your life, and it needs to reach eyes and minds.
Why You Should Order the Box Set Today
It makes a great gift – for yourself or someone else. And if you don’t have anyone who’s quite worthy of a $99 box set, nothing’s stopping you from breaking it up and giving them out piecemeal. Buying the box set today just cuts you a really good deal.
It isn’t subject to planned obsolescence like other Black Friday offers. Unlike that fancy new tablet you roundhouse kicked a pregnant lady to grab, the knowledge, wisdom, and practical advice contained in these books will be just as useful twenty years from now.
You’re a fan of Mark’s Daily Apple. Proceeds from sales of this promo will provide direct support for MDA.
You want to spread the Primal message. Emails with links to blog posts only get so much traction with your friends. Hand ’em a book or two and they’ll pay attention.
Plus, you get some great gifts when you order:
You get a free choice of any Primal Blueprint apparel item (up to a $40 value). Add both the Box Set  and your choice of apparel item  to your shopping cart and use the coupon code “FREEAPPAREL” at checkout. Seriously, any item: hoodies, t-shirts, apron, polos, and tanks are all fair game. (One free apparel item per box set purchase.)
You get a free Primal Blueprint Poster (retail value $14.95), and FREE laminated Primal Blueprint Shopping List and Dry Erase Pen. Easy reference guides to help you shop and live Primally. You don’t have to do anything special but order the set; we’ll throw the poster and shopping list into your order for you.
You get a free Grok decal. Same thing. You don’t have to do anything special; we’ll include the Grok decal  with your box set order.
And don’t forget, you get an additional 20% off when you check out. Under $80 for five fantastic Primal books is nothing to sneeze at, folks.
Avoid the crowds and craziness. Click a couple links, enter a few bits of payment information, and you’re done. You can log off, shut down the computer, and enjoy the rest of your day without even looking at a web browser or sniffing a crowd. Revel in the post-turkey haze.
The offer’s good until December 18, 2013, which is the last date we can reliably ship box sets in time for Christmas.
One last time, put succinctly:
5 books, a $142 value, for just under $80.
Free Primal apparel item of your choice (put it in your cart with the box set and use coupon code “FREEAPPAREL” at checkout).
Free Grok decal.