It will be interesting to see how that works out for them, as "any attention is good". However, I think even the most conceited my body rocks Yoga lady that looks down at fat people isn't going to want pants that pill or show off her cooch. Nor does she want to return defective pants and be told she used them wrong.
If it was just maintaining the exclusivity of the brand, I think they'd be fine. But the fact is, it's a quality issue and they blamed the user.
There is a line of riding pants, they are cut for the thin & rich set. Made from a great fabric. They've been out there for 30 years, making the same damn riding pants. In the past 10 years, they decided to expand their line, same sizes, but they have a cheaper line now and a more expensive line. The cheaper line, is indeed cheaper, but they sell a ton. But they never blame their customers and continue to grow, now selling 3 lines of pants to serious, rich and thin equestrians. The cheap ones don't last long, but come in trendy colors. The most expensive are "European cut" (read, skinnier and thinner). I have no beef with their business model and wish I could buy stock! Even now, as a size 8, I can't wear their pants.
I guess this is kind of an irrelevant topic for MDA at this point, because it is less about the funny concept that people might try and exercise more carefully and delicately to preserve their pants and more about stupid business practices.