How do I replace the wording in a Link with a simple word or two and not destroy the link?

For example, here is a link to Google: If I wanted to replace it with simply the word "Google" how would I do that?

Or if it were a product I used, such as Chobani Greek Yogurt (Chobani Yogurt -Low-Fat Plain - Chobani Yogurt ), and I wanted to say that you can find it online here and let the word "here" be the link instead of the actual link address (or the words chosen by the destination address) being the link, how would I do that?