Ya, really different business models.
Trader Joe's = save money on non-perishables like oil, vinegar, sauces, seasonings. Dairy items are also decent, but I find their meat and produce very meh.
Whole Foods = good meat and produce, wide selection on everything else but it's all overpriced so I only grab what's unavailable elsewhere. Salad/deli bar is pretty sketchy.
Lots of: urban hiking, cycling, sprinting
Lots of: fresh meat, seafood, eggs, organs, tubers, starch fruits, vegetables, meat fat, dairy fat, oil fruits
Some: cured meat, dairy protein, sweet fruits, rice, pulses, tree nuts, oil seeds
Minimal: soy, refined proteins, sugar, liquid carbohydrate, grains, refined oils, peanuts