I also believe that we have free will and don't wish to detract from its importance, after all without free will I wouldn't have discovered optimal health benefits from this way of eating and living that is literally transforming my life. So free will is wonderful. So a 34 year old like me eating cereal bars and 'sugar free' stuff that comes in a box? That's my bed to lie in and rightly so. But the people who are encouraged to consume these products aren't 34. They're 8. I was one of them. A lot of us were. A few lucky ones have broken free, and good for us, but we have to educate children about this. We have to protect them. I know that may sound a little dramatic but we are after all discussing the biggest threat to their lives. This isn't just an academic discussion, this is real. The production of unhealthy, chemical-laden 'food' by unfettered multi-national companies is now the largest threat to the life of the average child in the western world, and has been since the 80's.