That's not actually going to be real cocoa, real cocoa has a small but significant impact on LDL oxidation, but refined cereal grains have a negative impact on blood lipids and tend to pwn the digestive system and create more damage in the long run than a little bit of processed cocoa would prevent.
For anyone interested http://www.ajcn.org/cgi/content/full/74/5/596
Doesn't look like the miracle magic it's touted to be. Maybe they didn't use the extra magical stuff. Still it's yummy and nutritious in a primal pudding of some sort. Not cheerios
Stabbing conventional wisdom in its face.
Anyone who wants to talk nutrition should PM me!