I've only been shopping WF regularly about 6 months now. I agree their fish is way over-priced. That, I prefer to get frozen at Costco. Their other meats are competitive with the better selections at local groceries. They always have local, of questionable pedigree, and grass-fed at prices comparable to, or cheaper than local farms. Their "butchers" are the closest to the real thing I've found anywhere in my area - sad, I know.
Their pastured eggs are from Texas and 2x what I pay at my farmer's market, almost 3x what I pay at the farmer down the road. They sell the same local, organic, non-homogenized, low temp pasteurized dairy that I buy at my farmer's market, and at the same price. They have an interesting butter selection. Kerrygold is cheaper at Costco, the same at my local grocery.
Their produce is the best looking within 40 miles. Prices are similar to other groceries for organic. Non-organic is a bit higher, but often local and always in good shape.
I don't buy their prepared foods or bakery stuff. And there is a lot of vegan faux food in the middle of the store.
On the whole, WF is a key resource for me. I don't have a lot to choose from where I am, I guess.
CW-125, part calorie counting, part transition to primal
GW- Goals are no longer weight-related