One thing I remembered, though, comes from my freshman year of college. a friend of mine on the hall was vegan, and she was pretty much the first exposure I had to veganism. Luckily she wasnt vegangelical about it--she was clear that her opinion was eat whatever you want and dont be a dick about it--but whenever she talked about what she was eating, it was saturated with the feelings that come from the "health halo" surrounding vegan diets. So, subconsciously, that association started to leak into my brain.
LOL, i just remembered, this OTHER friend of mine went vegan later in college and became addicted to Trader Joe's chocolate covered raspberry sticks (which is unsurprising, because, well, they are super delicious). She would go through a tub of them within a week. Another friend of mine suggested maybe she should ease up on them. Her response? "But theyre VEGAN!!"