The point of the book is that what people consider ''normal'' relationships in our modern world is deeply flawed because agriculture and religion changed our whole perspective on them, and we keep trying to fit triangles into round holes. His book is to modern sexuality what the paleo diet is to modern nutrition. People think they're doing the right thing, but they're not. It's just about getting a new way of considering the whole problem. He's not saying you should ''cheat'' as much as you can, the same way Mark Sisson isn't saying we should ditch hospitals when we break a leg.