I also find it unsettling that a paleo pioneer like Mark sells supplements. When I hear the word primal and primal foods I think its synonymous with whole foods found in their natural state. Supplements seem contradictory. I would always opt for the whole food because of the bioavailability and synergistic factors. I am not saying that I never have had a protein shake in a pinch but I do find his supplements to be overpriced.
"If man made it, don't eat it" - Jack Lallane
People say I am on a "crazy" diet. What is so crazy about eating veggies, fruits, seafood and organ meats? Just because I don't eat whole wheat and processed food doesn't make my diet "crazy". Maybe everyone else with a SAD are the "crazy" ones for putting that junk in their system.