Awesome. Good luck.
I was a vegetarian for years... the key to entertaining when you are on a special diet is to not "fake foods". Most people don't want a tofu roast. But if you feed them a cheese lasagna, everyone wins. So when primal, don't make primal lasagna with nut noodles or something weird, make a roast beef.
Check out my blog. Hope to share lots of great recipes and ideas!