There is absolutely no need to count on an ongoing basis. If you have a specific goal (weight loss, adjusting macros, etc.), counting may have some limited usefulness. I think people get way to hung up on counting and tracking and obsessing, and there really is no need for it once you are eating the right foods and attuned to your body's needs (e.g., when you stop having afternoon sugar crashes, can curb binge eating, etc.).
Primal is really simple.