One of my favorite things about Primal is how it encourages you to try new food, even food that has been there in the supermarket the whole time. I had never even heard of grass-fed butter! Imagine that. I vaguely knew that coconut milk was used in Thai food, but I'd never bought any. Still haven't ventured into organ meats and bone broth, but I'm sure if I knew how to cook them properly they'd beat the pants off a bland chicken breast and steamed broccoli. It's a whole big world out there.