Not knowing anything about coconut oils when I began Primal, it happens that my first jar of the stuff had no flavor. Well, I've just finished my first jar, and opened my second jar. 2nd jar is a different beast altogether. It tastes like coconut! I am not a big fan of the taste, so I was disappointed to say the least. It took me 3 or 4 months to get thru the first jar, and I dread the next four months of dealing with the flavor.
Here is a pic. The jar on the right has the flavor of coconut, the (empty) jar on the left does not have the flavor.
Maybe this will help others.